Compare CPC benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
Hardware and Networking cost-per-click (CPC) ran consistently below the global benchmark over the 13‑month window, with a clear downward momentum into mid‑2026 and a notably volatile second half. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Hardware and Networking in All countries (aggregate) compared to the global benchmark.
The period begins at roughly $0.71 CPC in July 2025 and closes at $0.26 in July 2026 — a steep decline of about 64% from start to finish. The Hardware and Networking series averaged about $0.64 per click across the 13 months, with a high of roughly $0.99 in November 2025 and a low of $0.26 in July 2026. By contrast the global baseline averaged about $1.05 per click, peaking near $1.29 in November 2025 and troughing around $0.77 in July 2026.
Monthly moves were uneven. Early momentum through late‑2025 showed moderate lifts (to $0.85 in September and a spike to ~$0.99 in November), followed by a multi‑month slide beginning January 2026. The decline accelerated between January and April 2026 (from ~$0.70 to ~$0.44), producing four consecutive softer months before a modest uptick into June and then a sharp drop into July 2026.
Volatility, measured as the average absolute month‑to‑month change, was about $0.12 for Hardware and Networking — higher than the global series’ average monthly swing of roughly $0.10. That means absolute monthly moves were roughly 25% larger in this industry compared with the global benchmark.
Seasonal rhythm is visible around the end‑of‑year peak in November 2025 where both the industry and global baselines show lifts (industry to about $0.99; global to about $1.29). The first quarter of 2026 then exhibited softening: Hardware and Networking fell through January and accelerated lower across February–April (from ~$0.70 to ~$0.44). A modest recovery into May–June gave way to a pronounced drop in July 2026. The pattern suggests concentrated activity and then a pronounced off‑peak trough in mid‑2026 for this aggregated country set.
Across every month the Hardware and Networking CPC series sat below the global benchmark — trailing by roughly 20% at its narrowest gap (September 2025) and by roughly 66% at its widest (July 2026). On average the industry ran about 39% below the global CPC level over the period. While both series shared a November 2025 spike, the industry’s post‑holiday descent was steeper and more erratic, producing larger month‑to‑month swings compared with the global baseline.
Understanding Facebook Ads cost-per-click benchmarks, CPC trends, and country-specific ad costs for Hardware and Networking in All countries provides a data-grounded view of industry ad performance and how it compares to broader CPM analysis and CTR performance patterns at the global level.
Facebook advertising cost benchmarks
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Hardware and Networking industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPC values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
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CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
CPC varies by region, industry, and campaign objective. Use the filters to compare benchmarks that match your campaign. The US is one of the more expensive markets.
Audience targeting, industry competition, ad relevance score, and creative performance affect CPC. Low engagement or relevance can increase CPC.
CPC can increase with more competition in your target audience, seasonal trends such as holidays, lower ad relevance scores, or algorithm changes. Check whether your audience is too narrow or your creative is showing fatigue.
Mobile CPCs often run lower than desktop CPCs because there is more mobile inventory. Segment performance by placement to see where clicks come from.
For most businesses, conversion optimization produces better ROI than CPC alone. CPC optimization can suit awareness campaigns or content promotion when clicks are the goal.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher because of purchase intent and advertiser competition. Results also depend on the audience and creative.
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