Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
June 2025 - June 2026
Detailed observation of presented data
Hardware and Networking cost-per-clicks ran notably below the global benchmark across the year, with a pronounced late‑2025 spike and a steep decline through early 2026. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Hardware and Networking in All countries available compared to the global benchmark.
CPC in Hardware and Networking began the period at $0.735 in June 2025 and finished at $0.467 in May 2026 — a decline of about 36.5% from start to end. The monthly median for the sector averaged roughly $0.70, ranging from a high of $1.05 in November 2025 to a low of $0.444 in April 2026. That peak-to-trough swing represents about a 58% drop from the November high to the April low (or roughly a 136% rise from trough to peak).
Key month-to-month moves: CPC rose sharply into November (+32% from October to November), then retraced in December (~‑20% from November). The biggest single-month falls occurred between January and February (~‑32%), and the trough in April followed a muted March. Across the 12 months, absolute month-to-month moves averaged about $0.10, indicating noticeable short-term churn in costs.
A clear seasonal rhythm appears: a late‑year lift centered on November, then a multi-month decline that bottoms in spring. November’s lift stands out as the period of highest pricing pressure, mirrored by the global benchmark but smaller in magnitude relative to baseline highs. The sequence — autumn rise into November, followed by winter softening and a spring trough — gives the year a classic holiday‑driven spike and post‑season cooling pattern. Monthly swings were uneven: the sector saw sharper drops through Q1 and into April than the baseline, producing a steeper spring trough.
Against the global benchmark for the same months, Hardware and Networking CPCs were consistently below market. The global median over June 2025–May 2026 averaged about $1.06 per click versus the sector’s $0.70 — roughly 34–35% lower overall. The gap narrowed at the November peak (sector ~18% below global in November) and widened in spring: at its widest in April the sector sat roughly 58% below the global CPC for that month. Volatility was also different: Hardware and Networking showed average monthly absolute moves of about $0.10, versus the global baseline’s ~$0.073 — roughly 39% higher short‑term volatility in this sector.
Understanding Cost Per Click benchmarks for Hardware and Networking across All countries available offers a clear view of how CPC trends, Facebook Ads benchmarks, CPC trends, CPM analysis, CTR performance, country-specific ad costs, and industry ad performance varied over this 12‑month window.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Hardware and Networking industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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