Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Hardware and Networking advertisers in Sweden ran noticeably cheaper Facebook Ads CPCs than the global benchmark, but with sharper month-to-month swings. Costs see-sawed through early 2025, bottomed out in March, and then gradually recovered into year-end. The global market stayed steadier around the low $1.10s, with a familiar Q4 spike in November. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Hardware and Networking in Sweden compared to the global benchmark.
Across the 13-month window, Sweden’s median CPC averaged $0.58, starting at $0.67 in December 2024 and ending close to that level at $0.65 in December 2025 (down about 3% year over year on a Dec–Dec view). The high came early at $0.81 in January 2025, while the low was a deep trough at $0.22 in March.
The global baseline averaged $1.14 for the period, peaking at $1.31 in November 2025 and dipping as low as $1.06 in September. From December 2024 to December 2025, global CPCs fell about 14%, more than the slight 3% softening observed in Sweden’s Hardware and Networking CPCs.
Seasonality showed up in different ways locally and globally. Sweden’s CPCs surged in January, deflated into March–April, then rebounded across May–June. Q3 held comparatively steady around $0.57–$0.71. October reopened the trough ($0.32), before a year-end climb into November and December. Despite that recovery, Q4 in Sweden averaged $0.48, the softest quarter of the year due to October and November’s muted levels.
Globally, CPCs were more even through the first nine months, hovering between $1.06 and $1.14. November delivered the classic Q4 spike to $1.31 before normalizing near $1.10 in December — a familiar pattern as competition intensifies late in the year.
Sweden’s Hardware and Networking CPCs consistently undercut the global Facebook Ads benchmarks. On average, Sweden ran about 49–50% below the global median CPC. The gap narrowed in January and June (around 28–29% below market), and widened sharply in March (about 80% below). While the global curve was steady with one big November lift, Sweden’s pattern was choppier: a −7% slide across Q1 (masked by a March plunge), a swift Q2 rebound, steady Q3, and a softer Q4 that improved into December.
At its narrowest gap, Sweden was roughly 30% below global CPCs; at its widest, 80% below. Month-to-month volatility was also higher in Sweden, underlining more abrupt shifts in country-specific ad costs for this industry.
Overall, Facebook Ads CPC trends for Hardware and Networking in Sweden show structurally lower costs than the global average, but with more pronounced swings and a distinct March low followed by a gradual midyear recovery. Understanding Facebook Ads benchmarks for Hardware and Networking in Sweden helps teams gauge country-specific ad costs and compare industry ad performance to global CPC patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Hardware and Networking industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Sweden, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday is huge), December (Christmas and post-Christmas sales), June (Midsummer seasonal promotions), January (Winter sale season)
CPMs might spike during Black Friday and early December, especially in e‑commerce and fashion. Easter and Midsummer holidays often decrease weekday inventory but increase media usage during long weekends. Midsummer tends to be quiet in retail but active in travel and food sectors. Post-Christmas sales in January still see high digital ad demand.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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