Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Hardware and Networking advertisers in the United Arab Emirates saw a year defined by low costs and sharp swings. Compared to the global Facebook Ads benchmarks, CPC in the UAE market stayed materially below the worldwide median throughout the period, with a few dramatic dips and rebounds punctuating the trend. The standout storyline: consistently cheaper clicks than the global average, but with far more volatility than the broader market.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Hardware and Networking in the United Arab Emirates compared to the global benchmark.
Across the observed months of 2025, CPC in the United Arab Emirates averaged 0.46, ranging from a low of 0.095 in August to a high of 0.691 in June. The period opened at 0.682 in January and closed at 0.236 in November—an overall decline of about 65%.
Key movements set the rhythm:
Month-to-month volatility averaged 0.27 points based on available transitions—roughly six times the global pattern over the same checkpoints—signaling a choppier CPC environment than the broader market. The overall range for the UAE (0.596 points) also exceeded the global spread.
Typical platform seasonality emerged at the global level: CPCs generally tightened into Q4, peaking in November before easing into December. The United Arab Emirates diverged from that pattern. After the August trough, September posted a strong rebound, but the late-year move softened again into November rather than carrying a Q4 premium. The first half of the year showed a mild slope downward through March, a late-spring stabilization, and a mid-year lift in June–July before the steep August dip.
Against the global benchmark, the UAE market was consistently below average:
Volatility underscores the contrast: using the available month-to-month checkpoints, the UAE’s average absolute change was roughly 0.27 points versus 0.04 globally, marking it as the more volatile market despite having structurally lower CPCs.
In short, Facebook Ads cost-per-click benchmarks for Hardware and Networking in the United Arab Emirates show a persistently lower-cost environment than the global average, punctuated by pronounced monthly swings—most notably a deep August trough and a late-year softening rather than a Q4 surge. Understanding CPC trends and country-specific ad costs for this industry in the United Arab Emirates helps teams contextualize industry ad performance against global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Hardware and Networking industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting United Arab Emirates, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Ramadan + Eid (Mar–Apr), End of November–December (UAE National Day, Christmas, New Year), Dubai Shopping Festival (mid-Dec through Jan)
CPMs may rise sharply during Ramadan and Eid, especially in e‑commerce, gifting, F&B, and beauty sectors. UAE National Day campaigns could lead to high local bidding activity in travel, banking, and luxury retail. Dubai Shopping Festival drives elevated CPMs from mid-December to mid-January. Islamic holidays shift each year, affecting year-over-year comparisons.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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