Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Hardware and Networking advertisers in Great Britain spent most of 2025 buying clicks well below global going rates, but with far sharper monthly swings. CPC averaged $0.78 for the year versus a $1.13 global benchmark across all industries, a 31% discount overall. The UK market traced a pronounced trough in April before rebounding into late Q2 and peaking during Q3–Q4, with September and November briefly crossing the $1.00 mark. Volatility was the hallmark: Great Britain’s month-to-month moves were over three times choppier than the global trend.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Hardware and Networking in Great Britain compared to the global benchmark.
CPC opened at $0.83 in January and closed at $0.72 in December, ending the year 13% lower than it started. The year’s low came early: April slipped to $0.35, the deepest monthly dip. A sharp rebound followed—May lifted to $0.75 and June reached $0.97—before a mid-summer cool-off ($0.75 in July, $0.69 in August). Momentum returned in early autumn: September hit $1.01 and November set the annual high at $1.02, before December eased to $0.72.
Across the year, Great Britain’s Hardware and Networking CPC averaged $0.78, with a range of $0.35 to $1.02. Monthly volatility averaged $0.21 per month in absolute moves, signaling a market with frequent and sizable shifts. For context, the global benchmark hovered near $1.13 most of the year, peaking at $1.32 in November and bottoming at $1.06 in December, with far milder average monthly moves of $0.06.
The pattern shows a classic early-year softening: Q1 trended down each month, culminating in the April trough. Late Q2 brought a strong rally into June. Summer was mixed—July steadied, August dipped—before a renewed rise into September. Q4 tightened, with November’s high-water mark followed by a December step-down. In aggregate, H2 in Great Britain averaged $0.84, about 17% higher than H1’s $0.72, underscoring the late-year firming. Globally, the half-year split was comparatively flat (H1 $1.13 vs. H2 $1.14), punctuated by the well-known November spike and December reset often seen in Facebook Ads benchmarks.
Great Britain sat below market throughout most months, but the gap varied widely. The discount was narrowest in September (7% below global) and June (11% below), when local CPCs converged toward global levels. The widest gap appeared in April, when Great Britain trailed the global benchmark by 69%. Month by month, the difference typically ranged from 20%–40% below, with occasional convergence during late Q2 and early Q3. While the global trend was steady for most of the year before a sharp November rise and December cool-off (−6% from January to December), Great Britain’s path was choppier, marked by a deep Q2 trough and multiple abrupt swings.
In short, Facebook Ads CPC trends for Hardware and Networking in Great Britain show lower country-specific ad costs than the global benchmark, but with significantly higher month-to-month volatility and a clear late-year lift. Understanding these CPC benchmarks helps anchor industry ad performance in Great Britain against global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Hardware and Networking industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting United Kingdom, advertisers experience moderate to high costs with strong performance in urban areas. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Cyber Monday surge), Late December (Christmas & Boxing Day promotions), Early May holiday weekend promotions
CPM and CPC might increase around early May and late August bank holidays as people engage in leisure travel or retail browsing. During Black Friday/Cyber Monday, retail CPMs could spike sharply in fashion, electronics, and online shopping. Late December typically sees peak CPMs, with e‑commerce budgets needing early ramp-up.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
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