Compare CPC benchmarks by industry, region, and campaign type.
September 2025 - August 2026
Benchmark observations based on the selected data
Healthcare cost-per-click (CPC) tracked above the global benchmark for most of the year, with a pronounced Q4 high and a spring rebound — then a dramatic drop in July 2026. Across the 13-month window the Healthcare series was both more expensive and markedly more volatile than the baseline, punctuated by a November peak and an 80%-plus decline from July 2025 to July 2026. “This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.” “This analysis explores ad performance trends for Healthcare in All countries available compared to the global benchmark.”
Healthcare CPC began at $1.48 in July 2025 and closed the series at $0.28 in July 2026 — an 81% fall from the opening month. Over the full period Healthcare CPC averaged about $1.46, peaking at $1.91 in November 2025 and bottoming at $0.28 in July 2026. By contrast the global baseline averaged roughly $1.05, with a high near $1.29 (November 2025) and a low near $0.77 (July 2026). Monthly movement for Healthcare was sizable: average absolute month-to-month change was roughly $0.28, driven in part by a half-dollar swing around December and an outsized $1.46 fall into July 2026; the baseline’s average monthly change was closer to $0.10. In short, Healthcare CPC sat substantially above market levels for 12 of 13 months and delivered a highly choppy rhythm overall.
Seasonal rhythm is visible: CPCs climbed into Q4 with a November high, softened into December and January (a typical Q1 trough), then rose through spring into June. The November 2025 jump to $1.91 aligns with typical year-end competition; January 2026 eased to about $1.22 before a steady climb into late spring where June reached about $1.74. The abrupt collapse to $0.28 in July 2026 breaks the pattern and creates the period’s single largest month-over-month move. Overall, the series shows a conventional Q4 peak and Q1 dip followed by a spring rebound — but capped by an anomalous late-July decline.
Relative to the baseline, Healthcare CPC was generally above market: month-by-month premiums ran roughly 32% (narrowest, Jan 2026) to about 58% (peaks in April–June 2026), with an average premium near 40% over the baseline. At its narrowest gap Healthcare was roughly one-third higher than global CPCs; at its widest (before the July collapse) it was more than half again as costly. Volatility was also materially different: Healthcare CPC’s average monthly swing (~$0.28) was almost three times the baseline’s (~$0.10), making the Healthcare series distinctly more volatile than the overall benchmark. The one exception to the above-market pattern was July 2026, where Healthcare fell to 63% below the baseline.
Understanding cost-per-click benchmarks for Healthcare across All countries available gives a clear picture of CPC trends: a Q4 peak, a Q1 lull, a spring lift, pronounced volatility, and a sharp July 2026 decline. This Healthcare CPC snapshot complements broader Facebook Ads benchmarks, CPC trends, CPM analysis, CTR performance, country-specific ad costs, and industry ad performance insights for Healthcare in All countries available.
Facebook advertising cost benchmarks
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Healthcare industry, Facebook ad costs can be higher than average because of specialized audience targeting and compliance requirements. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CTRs. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
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CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
CPC varies by region, industry, and campaign objective. Use the filters to compare benchmarks that match your campaign. The US is one of the more expensive markets.
Audience targeting, industry competition, ad relevance score, and creative performance affect CPC. Low engagement or relevance can increase CPC.
CPC can increase with more competition in your target audience, seasonal trends such as holidays, lower ad relevance scores, or algorithm changes. Check whether your audience is too narrow or your creative is showing fatigue.
Mobile CPCs often run lower than desktop CPCs because there is more mobile inventory. Segment performance by placement to see where clicks come from.
For most businesses, conversion optimization produces better ROI than CPC alone. CPC optimization can suit awareness campaigns or content promotion when clicks are the goal.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher because of purchase intent and advertiser competition. Results also depend on the audience and creative.
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