Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Argentina’s Healthcare market ran far cheaper—but far choppier—than the global Facebook Ads benchmarks for cost-per-click (CPC). Over the 12-month window, Argentina’s monthly median CPC averaged about $0.27, versus roughly $1.14 globally—about 77% lower on average. Yet costs did not move quietly: the year opened at a near-zero floor in December, surged through Q1, slumped in Q2, and then spiked again into a September high before easing in Q4. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Healthcare in Argentina compared to the global benchmark.
Starting at $0.03 in December 2024, Argentina’s Healthcare CPC climbed sharply to $0.19 in January, $0.36 in February, and $0.51 in March. April delivered a hard correction to $0.19 (−63% vs. March), with the trough arriving in June at $0.10. A fresh rally followed: $0.36 in August and a cycle peak of $0.57 in September, before easing to $0.39 in October and $0.23 in November.
Across the period, the monthly median CPC in Argentina averaged $0.27, ranging from a low of $0.03 (December) to a high of $0.57 (September)—a 21x span. Month-to-month volatility averaged 0.15 points, reflecting large swings for a low-cost market. By comparison, the global CPC over the same months averaged $1.14, moved within a much tighter band ($1.07–$1.30), and showed lower average monthly change (about 0.05).
By endpoint, Argentina’s CPC rose from $0.03 in December to $0.23 in November—an eight-fold increase (+733%). Within the year, the steepest single-month reset came in April (−63%), while the sharpest lift came from August to September (+56%).
The rhythm looks like a classic “surge–soften–rebound” arc:
Globally, CPCs were steadier, with a mild late-year lift that culminated in November’s annual high—consistent with tighter auctions entering the holiday period. Argentina mirrored that late-year pattern directionally, but from a much lower base and with larger amplitude.
Argentina’s Healthcare CPC tracked below global levels in every month, typically by 50–85%. The gap narrowed most in September ($0.57 vs. $1.07 globally, roughly 47% lower) and widened most in December ($0.03 vs. $1.28, about 98% lower). While the global line was stable and range-bound (+/− a few cents month to month), Argentina’s series was roughly three times more volatile (0.15 vs. 0.05 average monthly change), with a larger absolute range ($0.54 in Argentina vs. $0.24 globally).
In short, Facebook Ads CPC trends for Healthcare in Argentina show structurally low country-specific ad costs versus the global benchmark, offset by pronounced month-to-month swings and clear seasonal pulses. Understanding cost-per-click benchmarks for Healthcare in Argentina helps advertisers interpret industry ad performance and compare local CPC levels to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Healthcare industry, Facebook ad costs can be higher than average due to specialized audience targeting and compliance requirements. For campaigns targeting Argentina, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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December (Christmas period)
CPM might rise significantly during Carnival, Independence Day, and Christmas season. Retail and entertainment campaigns could require increased budgets.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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