Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Healthcare advertisers in Argentina operated in an unusually low-cost, high-swing environment for Facebook Ads cost-per-click (CPC) over the past year. The market started relatively elevated in November before collapsing into ultra-low CPC territory through mid-year, with a brief rally in Q1. Compared to the global benchmark, Argentina’s CPCs were consistently lower and markedly more volatile, with standout troughs in December and again in July–August. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Healthcare in Argentina compared to the global benchmark.
Across the observed months, Healthcare CPC in Argentina averaged 0.24, ranging from a high of 0.73 in November 2024 to a low of 0.02 in August 2025—a 33x spread. The period opened at 0.73 (November), plunged to 0.03 in December (−96% month over month), then climbed for three consecutive months to 0.51 by March. After that rebound, CPC stepped down to 0.15 in May and slid again to 0.03 in July and 0.02 in August. From start to finish (November to August), CPC declined roughly 97%.
Volatility was pronounced. The average absolute month-to-month move was roughly 0.24—equal to the series’ mean—indicating sharp swings between months. For context, the global benchmark’s average monthly shift was about 0.06 over the same horizon, pointing to far steadier CPC trends worldwide.
Several points stand out:
Seasonally, the global CPC pattern showed elevated costs in late Q4, moderating through Q1 and softening into mid-year—a familiar rhythm as competition eases after the holiday period. Argentina’s Healthcare segment diverged in key ways: instead of holding firm in December, CPCs collapsed to near-zero levels, then rose through Q1 before resetting lower from late Q2 onward. The quarterly view underscores this cadence: an estimated 0.38 average across November–December, easing to about 0.33 in Q1, sliding to 0.15 in Q2 (based on May), and settling around 0.03 in early Q3.
Relative to the global benchmark, Argentina’s Healthcare CPCs were consistently below market. Using overlapping months, Argentina averaged about 0.24 versus roughly 1.17 globally—around 79% lower on average. The gap narrowed during relatively stronger months (−50% in November and −55% in March), but widened sharply in the mid-year troughs (−98% in August; −97% in December and July). While the global trend eased gradually from November to August (−28%), Argentina’s path was choppier and far steeper (−97%).
Overall, the global curve offered a smooth glide from Q4 strength into mid-year softness, whereas Argentina combined exceptionally low CPCs with sudden downdrafts and brief rebounds.
Facebook Ads benchmarks for CPC in Healthcare show Argentina running far below global levels with higher month-to-month variability. Understanding these CPC trends and country-specific ad costs helps frame industry ad performance in Argentina against the steadier global pattern.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Healthcare industry, Facebook ad costs can be higher than average due to specialized audience targeting and compliance requirements. For campaigns targeting Argentina, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
December (Christmas period)
CPM might rise significantly during Carnival, Independence Day, and Christmas season. Retail and entertainment campaigns could require increased budgets.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app