Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
February 2025 - February 2026
Detailed observation of presented data
Healthcare advertisers in Canada saw a year defined by a deep Q1 trough and a sharp mid-year lift that culminated in an elevated Q4. Compared to the global Facebook Ads benchmarks, Canada’s CPC trends were higher on average and notably more volatile, with standout spikes in June and November. While the global benchmark eased through the year, Canada’s Healthcare CPC climbed from early lows to close well above its starting point.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Healthcare in Canada compared to the global benchmark.
Cost per click for Healthcare in Canada averaged $1.27 across the period, ranging from a low of $0.52 in March to a high of $2.22 in November. The year opened at $0.81 in January 2025 and finished at $1.16 in January 2026, a 44% lift from start to end.
Q1 set the floor: CPC slid from $0.81 in January to $0.52 by March. Momentum then turned decisively. April and May climbed to $0.54 and $0.96, followed by the largest one-month jump of the year in June, leaping to $1.99. Elevated costs held through summer—$1.71 in July and $1.60 in August—before a brief cooldown in September ($1.21). The run resumed into Q4 with $1.41 in October and the annual peak in November ($2.22), easing to $1.58 in December and $1.16 in January 2026.
Volatility was a defining feature. Month-to-month moves averaged $0.38, roughly five times the global benchmark’s $0.07. The biggest swings were May to June (+$1.02), October to November (+$0.81), and November to December (−$0.64), underscoring a choppier pattern than the broader market.
Seasonally, the rhythm was classic yet pronounced: a soft Q1, rising costs into Q2, sustained elevation in Q3, and a Q4 peak. Average CPCs by quarter illustrate the cadence:
November stood out as the costliest month—consistent with wider holiday competition—while March marked the lowest engagement cost. January 2026 cooled from holiday highs but remained well above early-2025 levels.
Against the global benchmark, Canada’s Healthcare CPC sat 14% above average ($1.27 vs. $1.11). The first five months underperformed the world median—March was the widest shortfall at 55% below global—and then the trend flipped. From June onward, Canada ran above market every month. The premium peaked in November at 69% above the global benchmark; the narrowest gap occurred in September, when Canada was just 10% higher.
Trendlines diverged meaningfully: globally, CPC declined 25% from January 2025 to January 2026 (from $1.12 to $0.85), while Canada rose 44% over the same span. The global series moved gradually with a clear November bump; Canada’s pattern was more abrupt and higher-amplitude.
In sum, Facebook Ads CPC benchmarks for the Healthcare industry in Canada point to a low-cost Q1, a sharp mid-year lift, and a pronounced Q4 peak, with sustained premiums to the global benchmark and higher volatility throughout. Understanding these country-specific ad costs and CPC trends helps contextualize Healthcare industry ad performance in Canada versus global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Healthcare industry, Facebook ad costs can be higher than average due to specialized audience targeting and compliance requirements. For campaigns targeting Canada, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday and Cyber Monday), December (holiday shopping, Boxing Day), Back-to-school (August-September), Mother's Day (May)
CPM might increase during Canada Day, Labour Day, and Thanksgiving. Black Friday and Cyber Monday see heightened e‑commerce bidding. December holiday period may spike ad costs. Back-to-school and Mother's Day drive retail competition. Provincial holidays might alter weekday inventory availability.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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