Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Healthcare CPCs in India ran dramatically below the global Facebook Ads benchmarks throughout 2025, yet the year still carried notable momentum shifts. A brief Q1 flare gave way to a long, low-cost stretch, punctuated by a few sharp month-to-month swings. While the global market showed its typical late-year lift and cooldown, India’s costs stayed structurally lower and largely decoupled from that Q4 pattern.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
This analysis explores ad performance trends for Healthcare in India compared to the global benchmark.
Healthcare CPC in India opened at $0.017 in January and closed at $0.006 in December, a 63% decline across the year. The high came early: March peaked at $0.117, while the trough arrived in June at $0.0055 — a 21x spread between peak and low. Across 2025, India’s monthly median CPC averaged $0.027, with average month-to-month absolute movement of $0.023. Relative to its low level, that’s a notably choppy profile.
Q1 was the outlier. February jumped 507% vs. January to $0.103, and March added another 14% to $0.117. The surge then broke: April fell 91% month-over-month, May rebounded 85%, and June slid 71% to the annual low. The back half of the year stayed compressed at very low levels, with an October pop (+114% vs. September) that quickly faded into November (−34%) and December (−36%).
Seasonally, India’s Healthcare CPCs were front-loaded and then subdued:
By contrast, the global baseline was steadier through most of the year. Global CPCs averaged roughly $1.13 in 2025, staying near $1.11–$1.13 in Q1–Q3 before the familiar Q4 pattern: a November surge to $1.32 followed by a December cooldown to $1.05. India did not mirror that late-year lift; instead, it held a low plateau with a brief October bump.
On a full-year basis, India’s Healthcare CPC averaged $0.027 versus the global $1.13 — about 98% lower (specifically 97.6%). The monthly gap ranged from a narrowest point in March (roughly 90% below the global level) to the widest in June and December (about 99–99.5% below). The global trend rose modestly into Q4 before easing, while India declined from January to December by 63%. In absolute terms, global monthly moves averaged $0.059; in relative terms, that’s a 5% swing against its average level. India’s monthly moves averaged $0.023, which is an 84% swing relative to its much lower baseline — a bigger proportional whipsaw despite tiny dollar amounts.
These Facebook Ads benchmarks highlight how country-specific ad costs diverge: Healthcare CPC trends in India were exceptionally low in 2025, with brief early spikes and a long, subdued stretch, consistently far below the global benchmark. Understanding CPC trends and industry ad performance for Healthcare in India helps marketers frame performance against global patterns and interpret broader Facebook Ads benchmarks that often include CTR performance and CPM analysis.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Healthcare industry, Facebook ad costs can be higher than average due to specialized audience targeting and compliance requirements. For campaigns targeting India, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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October (Diwali), Late November (Black Friday/Cyber Monday), December (Christmas), July–August (Raksha Bandhan, Ganesh Chaturthi)
CPMs might spike significantly during Diwali, especially in electronics, apparel, jewellery, and gifts. Black Friday/Cyber Monday and December could drive elevated ad competition. State-specific festivals might see regional campaign spikes. Bank closures during holidays may push online shopping to cluster in end-of-week periods.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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