Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Healthcare advertisers in Israel spent much less per click than the global market for most of the year, but the story isn’t just “cheap clicks.” It’s a year defined by sharp swings: a spring surge to dollar-plus CPCs, a midsummer plateau around $0.60, and a dramatic Q4 slide that bottomed out near zero in November. Against a global backdrop that stayed relatively steady—and even climbed into November—Israel’s Healthcare CPC trend was more elastic and more extreme.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Healthcare in Israel compared to the global benchmark.
Across December 2024 to November 2025, Israel’s Healthcare CPC averaged $0.61, versus a $1.14 global average. The period opened at $0.55 in December 2024 and closed at $0.04 in November 2025, a 92% decline. The high came in April at $1.12, followed by another notable peak at $1.00 in June. The low in November ($0.04) made for a striking 26x swing from the year’s top to bottom.
Month to month, the line moved in pronounced steps. After a soft February ($0.43), CPC rebounded in March ($0.56) and spiked in April ($1.12), up roughly 157% from February. May cooled to $0.72, June re-accelerated to $1.00, and July slipped back to $0.72. A compact mid‑Q3 range held at $0.60–$0.61 (August–September) before an October drop to $0.38 and the November trough at $0.04. Volatility averaged $0.22 per month in absolute changes—over four times the global benchmark’s $0.05 monthly movement.
Seasonally, Q1 was subdued (average $0.51), with February the softest point of the quarter. Q2 became the high-water mark (average $0.95), led by the April spike and a June echo. Q3 settled into a cooler $0.64 average, notable for its stability. Q4 diverged sharply: October softened to $0.38 and November collapsed to $0.04, pushing the quarter’s average down to $0.21. By contrast, the global market stayed tight in a $1.06–$1.14 band much of the year, then rose to $1.31 in November—an opposite late-year rhythm to Israel’s Healthcare CPC.
Relative to the global benchmark, Israel’s Healthcare CPC ran below market all year. The average gap was about 47% (Israel $0.61 vs. Global $1.14). The gap narrowed at times—April was just 1% below the global level ($1.12 vs. $1.13), and June was 7% below ($1.00 vs. $1.08). For most months, however, Israel trailed by 35–60%. The widest separation arrived in November, when Israel’s $0.04 CPC sat 97% below the global $1.31. Directionally, the global trend rose about 16% from January to November, while Israel fell from $0.54 in January to $0.04 in November, highlighting a much more volatile, downward-sloping local path.
Taken together, these Facebook Ads benchmarks depict Healthcare CPC trends in Israel as low on average, highly variable, and seasonally spiky—peaking in Q2 before a steep Q4 slide—versus a steadier, higher global pattern. Understanding Facebook Ads cost-per-click benchmarks for Healthcare in Israel helps marketers assess country-specific ad costs, compare CPC trends against the global baseline, and interpret Healthcare industry ad performance through a data-driven lens.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Healthcare industry, Facebook ad costs can be higher than average due to specialized audience targeting and compliance requirements. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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