Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Healthcare CPC in Norway ran cheaper than the global benchmark for most of the period, but the year was anything but quiet. Costs started very low in early 2025, surged into a sharp mid-year peak, then cooled through Q4 before a modest January 2026 reset. The profile is distinctly more volatile than the world average, with a dramatic Q3 spike standing out against steadier global CPC trends. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Healthcare in Norway compared to the global benchmark.
Norway’s Healthcare CPC opened at 0.39 in January 2025 and ended at 0.53 in January 2026, a 35% lift across the period. The average sat at 0.81, with a wide range from a low of 0.39 (January 2025) to a high of 1.67 (July). The run-up began in April (1.10), eased in May (0.75), accelerated through June (1.28), and crested in July (1.67) before retreating across late summer and fall (1.06 in August, 0.94 in September, 0.72 in October). November ticked up to 0.81 before December dropped near the year’s starting point (0.43), followed by a mild rebound in January 2026 (0.53).
Month-to-month volatility averaged 0.30 points, indicating pronounced swings; the largest single jump came in March to April (+0.68), and the largest drop in July to August (−0.61). H2 was costlier than H1 on average (0.94 vs. 0.73), largely due to the July peak anchoring Q3.
The rhythm follows a classic mid-year build: softer CPCs in Q1, a strong Q2 ramp, and a Q3 crest. April marked the turning point, with costs lifting to parity with global levels, then breaking above market in June and peaking in July. Q4 cooled notably—October was the softest fall month—while November nudged higher and December reset toward Q1 levels. Early Q1 2026 began with a modest lift from December’s trough.
Relative to Facebook Ads benchmarks worldwide, Norway’s Healthcare CPC averaged roughly 27% below the global 1.11. The global series moved narrowly for most of 2025 before a Q4 swell and a January 2026 comedown, averaging a smaller month-to-month swing (~0.07 points) than Norway’s (~0.30), meaning the Norwegian series was over four times more volatile.
Norway tracked below the global line in most months, with two clear exceptions:
At the narrowest, Norway ran just 3% below global in April; at the widest, it was 65% below in January 2025 (and 59% below in December). While global CPC declined about 25% from January 2025 to January 2026 (1.12 → 0.85), Norway rose 35% off a very low base (0.39 → 0.53), showing a different momentum pattern despite spending most of the period below market.
Overall, Facebook Ads CPC trends for Healthcare in Norway show lower average costs than the global benchmark, punctuated by a sharp Q3 spike and a cooler Q4 that reset close to Q1 levels. These country-specific ad costs highlight a more volatile curve than the global average, offering a clear read on industry ad performance versus worldwide patterns. Understanding CPC benchmarks for Healthcare in Norway helps frame how local costs compare to global Facebook Ads benchmarks over time.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Healthcare industry, Facebook ad costs can be higher than average due to specialized audience targeting and compliance requirements. For campaigns targeting Norway, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Singles Day), December (Christmas & post‑Christmas sales), Spring holiday period (April–May travel and tourism)
CPM and CPC could rise during Easter and Ascension when Norwegians travel or spend time on leisure. Constitution Day (May 17) is widely celebrated—media activity may increase and ad competition could intensify. Most public holidays result in shop closures; ad inventory may shrink during holidays. Pentecost weekend may reduce weekday competition.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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