Compare CPC benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
HR & Staffing cost-per-clicks ran well below the global benchmark over the 13-month stretch from July 2025 to July 2026, showing a clear downward momentum into late 2025 and a modest rebound through spring 2026. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for HR & Staffing in All countries available compared to the global benchmark.
HR & Staffing CPC started at $0.79 in July 2025 and finished at $0.36 in July 2026 — a net decline of roughly 54% from start to finish. Across the period the HR & Staffing median CPC averaged about $0.47, with a high of $0.79 (July 2025) and a low of $0.32 (December 2025). Month-to-month movement averaged an absolute change of roughly $0.055, indicating moderate volatility after a sharp late‑2025 adjustment.
By contrast the global (baseline) CPC averaged about $1.05 over the same months, peaked at $1.29 in November 2025, and troughed at $0.77 in July 2026. The gap in absolute terms is sizable: HR & Staffing CPCs were, on average, about 55% below global levels.
Key monthly moves: July→December 2025 saw the steepest slide for HR & Staffing (from $0.79 to $0.32, a roughly 60% drop), with the lowest point in December. The first half of 2026 showed a gentle recovery to around $0.40 in April, then a gradual drift down to $0.36 by July 2026.
The baseline shows a classic Q4 lift — a November spike to $1.29 — consistent with heightened competition late in the year. HR & Staffing, however, did not mirror that spike; instead the vertical motion was inverse, with a December bottom at $0.32 following November. Early 2026 displayed a typical Q1 rebound for HR & Staffing, bringing CPCs back toward the mid‑$0.30–$0.40 range. After April, HR & Staffing CPCs flattened and exhibited low-amplitude monthly changes (many months < $0.04 absolute change), reflecting a steadier rhythm than the baseline’s sharper swings.
Framed as relative performance, HR & Staffing CPCs ranged from about 27% below global CPCs (narrowest gap in July 2025) to roughly 69% below global CPCs (widest gap in December 2025). The baseline’s average monthly absolute swing (~$0.10) was meaningfully larger than HR & Staffing’s (~$0.055), so the global market showed more pronounced volatility driven by the late‑year spike and the July 2026 dip. Overall, HR & Staffing was consistently below average and less subject to the baseline’s Q4 peak behavior.
Closing
Understanding Facebook Ads cost-per-click benchmarks and CPC trends for HR & Staffing across all countries provides a clear comparison point to global CPC behavior. For HR & Staffing in All countries available, the year shows a pronounced fall into Q4 2025, a Q1 rebound, and a quieter mid‑2026 plateau — a distinct pattern against the broader market’s stronger Q4 spike and larger month-to-month swings.
Facebook advertising cost benchmarks
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the HR & Staffing industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPC values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
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CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
CPC varies by region, industry, and campaign objective. Use the filters to compare benchmarks that match your campaign. The US is one of the more expensive markets.
Audience targeting, industry competition, ad relevance score, and creative performance affect CPC. Low engagement or relevance can increase CPC.
CPC can increase with more competition in your target audience, seasonal trends such as holidays, lower ad relevance scores, or algorithm changes. Check whether your audience is too narrow or your creative is showing fatigue.
Mobile CPCs often run lower than desktop CPCs because there is more mobile inventory. Segment performance by placement to see where clicks come from.
For most businesses, conversion optimization produces better ROI than CPC alone. CPC optimization can suit awareness campaigns or content promotion when clicks are the goal.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher because of purchase intent and advertiser competition. Results also depend on the audience and creative.
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