Compare CPC benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
India’s cost-per-click (CPC) profile for all industries ran consistently well below the global benchmark but with sharper swings and a few dramatic troughs and rebounds. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in India compared to the global benchmark.
From July 2025 to July 2026 India’s median CPC averaged about $0.10 per click ( ~$0.104 ), starting at $0.191 in July 2025 and finishing at $0.168 in July 2026 — a modest decline of roughly 12% over the year. The monthly high for India was $0.209 in August 2025 and the low was $0.025 in February 2026. By contrast, the global median over the same window averaged about $1.05 per click, ranging from roughly $0.77 to $1.29.
India’s pattern is defined by deep, short-lived troughs and quick rebounds: the February 2026 nadir (~$0.025) marked a roughly 70% month-over-month drop from January, followed by a recovery to ~$0.068 in March. Another surge arrived in July 2026, when CPC climbed to $0.168 from $0.028 in June — a multi-month recovery that closed the year nearer to where it began. Overall, India’s CPCs were roughly one-tenth of the global median on average — about 90% lower.
Seasonal rhythm is visible but uneven. Early Q3 (July–September 2025) showed higher baselines ($0.19–$0.21 → $0.16), a softening through Q4 (Oct–Dec averages around $0.09–$0.10), and a pronounced trough in late Q4 / early Q1 through February 2026. The low-volatility months in spring gave way to a sharp lift by mid-summer 2026. In the global baseline, Q4 spikes and Q1 dips appear as larger absolute moves; in India the moves are smaller in absolute dollars but larger in percentage terms.
Relative to the global benchmark, India consistently sat well below market levels. On average India’s CPCs were about 90% below global medians; month-to-month the gap ranged from roughly 78% below (narrowest, July 2026 when India was ~22% of global) to about 97–98% below (widest, Feb–Jun 2026 when India was only ~2.5–3% of global). Absolute volatility (standard deviation) in India was around $0.06 a month, while the global baseline showed larger absolute swings (~$0.12). Framed differently: India’s CPCs were lower in dollar terms but proportionally more volatile month-to-month than the global market.
This summary frames Facebook Ads benchmarks and CPC trends across all industries in India, situating country-specific ad costs and industry ad performance against global CPM analysis and CTR performance context. Understanding these cost-per-click patterns for All industries in India helps advertisers evaluate market rhythm and compare performance to global patterns.
Facebook advertising cost benchmarks
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. Ad costs vary across industries because of competition, audience demographics, and conversion value. For campaigns targeting India, advertisers should consider local market factors and user behavior. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPC values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
October (Diwali), Late November (Black Friday/Cyber Monday), December (Christmas), July–August (Raksha Bandhan, Ganesh Chaturthi)
CPMs may rise during Diwali, especially in electronics, apparel, jewellery, and gifts. Black Friday/Cyber Monday and December may increase ad competition. State-specific festivals may increase regional competition. Holiday bank closures may shift online shopping to the end of the week.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
CPC varies by region, industry, and campaign objective. Use the filters to compare benchmarks that match your campaign. The US is one of the more expensive markets.
Audience targeting, industry competition, ad relevance score, and creative performance affect CPC. Low engagement or relevance can increase CPC.
CPC can increase with more competition in your target audience, seasonal trends such as holidays, lower ad relevance scores, or algorithm changes. Check whether your audience is too narrow or your creative is showing fatigue.
Mobile CPCs often run lower than desktop CPCs because there is more mobile inventory. Segment performance by placement to see where clicks come from.
For most businesses, conversion optimization produces better ROI than CPC alone. CPC optimization can suit awareness campaigns or content promotion when clicks are the goal.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher because of purchase intent and advertiser competition. Results also depend on the audience and creative.
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