Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Across all industries in Israel, Facebook Ads cost-per-clicks ran well below the global benchmark, but with a choppier rhythm. Median CPCs averaged $0.55 in Israel versus $1.14 worldwide over the observed months, a 51% discount to the market. The year’s defining feature was a spring lift into May followed by a sharp late‑summer compression, with August and September settling near the $0.30–$0.31 range. Volatility also stood out: Israel’s CPCs swung more month to month than the global series.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Israel compared to the global benchmark.
Israel’s CPC trend began at $0.55 in November 2024 and climbed steadily into early spring: $0.58 in December, $0.60 in January, $0.62 in February, and $0.65 in March. After a brief ease in April ($0.59), the series peaked in May at $0.74—the high for the period. A June reset to $0.51 was followed by a July rebound to $0.66. The late summer then broke sharply lower: $0.30 in August (the low) and a marginal uptick to $0.31 in September. From November to September, Israel’s CPCs declined 43%.
For the full window, Israel’s median CPC averaged $0.55, ranging from $0.30 (August) to $0.74 (May). Month-to-month volatility averaged roughly $0.10, or about 19% of the average level—skewed by the July-to-August slide of −$0.35 (−54%), the largest single move. By comparison, the global series moved about $0.06 per month on average.
The global benchmark showed classic seasonal gravity from Q4 into the new year: $1.47 in November fell to $1.14 by January, then flattened through spring and early summer before easing to $0.95 in September. Israel diverged. Instead of a Q4-to-Q1 cooldown, the market lifted across the turn of the year, building momentum through March and cresting in May. The back half of the year was markedly softer: a June reset, a July bounce, and then a late‑summer trough. August and September represented the tightest, lowest-cost stretch of the period for Israel’s country‑specific ad costs.
Israel sat below market every month, but the gap shifted meaningfully. The narrowest spread came at the May peak, when Israel’s $0.74 CPC was 34% under the global $1.11. The widest gap appeared in August, with Israel at $0.30—71% below the global $1.06. Across the period, Israel averaged 51% below the global CPC. Trendwise, the global benchmark declined 35% from November to September, while Israel’s decline was steeper at 43% and more volatile (average monthly swing of $0.10 in Israel vs. $0.06 globally). From May to September, Israel compressed 58%, compared to a milder 14% slide globally—evidence of a sharper late‑summer reset in the Israeli market.
Taken together, these Facebook Ads benchmarks show CPC trends for all industries in Israel running far below the global norm but with larger swings and a pronounced late‑summer low. While this report centers on CPC, it complements CPM analysis and CTR performance tracking for a fuller view of industry ad performance. Understanding cost‑per‑click benchmarks for all industries in Israel helps quantify country‑specific ad costs against global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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