Compare CPC benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
Israel’s cost-per-click (CPC) ran materially below the global benchmark over the 12-month window, with distinct seasonal swings and several sharp month-to-month moves. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in Israel compared to the global benchmark.
Across July 2025–June 2026, Israel’s median CPC averaged about $0.58, ranging from a low of $0.35 in August 2025 to a high of $0.83 in November 2025. By contrast, the global baseline over the same months averaged roughly $1.07. In absolute terms Israel’s CPC sat about $0.49 below the global level — roughly 46% lower on average.
Momentum through the year showed a pronounced descent from July ($0.75) into August ($0.35), a recovery into late Q4 that peaked in November ($0.83), and a renewed slide into a Q1 trough around March ($0.44). The year closed with a mid‑spring uptick (May $0.64) before dropping again in June ($0.42). Month-to-month absolute moves averaged about $0.16 — a sizeable swing given the sub‑$1 scale — with the largest single monthly drop between July→August (~$0.40) and a notable rise into November (~$0.32).
Seasonally, Israel’s pattern showed a Q4 uplift (peak in November) and a typical Q1 softness (trough in March), followed by a rebound into late spring. December narrowed the gap to global rates more than any other month: Israel’s December CPC ($0.76) was about 24.6% below the global December value. Conversely, August and June were the months with the widest gaps, with August’s CPC roughly 68% below the global August benchmark and June about 63% below global June levels. These rhythms underline a market that alternates between compressed and stretched CPCs across the calendar.
Relative to the global baseline, Israel was consistently below average across every month. The ratio of Israel-to-global CPC varied from about 0.32 (Aug) to 0.75 (Dec). Volatility was also higher in Israel: average monthly absolute movement was ~0.16 versus ~0.075 for the global benchmark — more than double the baseline swing. In short, Israel presented lower absolute costs but greater month-to-month variability when compared with the global CPC trend.
Understanding Facebook Ads cost-per-click benchmarks for all industries in Israel puts country-specific ad costs and CPC trends into context for industry ad performance and CPC analysis, and helps frame Facebook Ads benchmarks and country-specific ad costs for Israel.
Facebook advertising cost benchmarks
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. Ad costs vary across industries because of competition, audience demographics, and conversion value. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPC values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
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Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC may rise during Passover as consumers prepare homes and plan meals. Media consumption may change during the fall holidays: consumers are often offline during holidays, while advertising demand may peak in the prior week. Yom HaAtzmaut may increase tourism and leisure engagement. Hanukkah may raise e-commerce CPMs for toys and electronics.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
CPC varies by region, industry, and campaign objective. Use the filters to compare benchmarks that match your campaign. The US is one of the more expensive markets.
Audience targeting, industry competition, ad relevance score, and creative performance affect CPC. Low engagement or relevance can increase CPC.
CPC can increase with more competition in your target audience, seasonal trends such as holidays, lower ad relevance scores, or algorithm changes. Check whether your audience is too narrow or your creative is showing fatigue.
Mobile CPCs often run lower than desktop CPCs because there is more mobile inventory. Segment performance by placement to see where clicks come from.
For most businesses, conversion optimization produces better ROI than CPC alone. CPC optimization can suit awareness campaigns or content promotion when clicks are the goal.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher because of purchase intent and advertiser competition. Results also depend on the audience and creative.
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