Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
June 2025 - June 2026
Detailed observation of presented data
The main story: Israel’s cost-per-click ran materially below the global benchmark across the 13-month window, with notable swings that delivered a late‑year lift and a steep mid‑year decline. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries available in Israel compared to the global benchmark.
Israel’s median CPC started at $0.59 in June 2025 and finished at $0.31 in June 2026 — a roughly 48% decline from start to finish. Across the period the Israel series averaged about $0.58 per click, with a high of $0.83 in November 2025 and a low of $0.31 in June 2026. That peak-to-trough swing represents roughly a 63% reduction from the November high to the June low.
By comparison, the global baseline averaged about $1.07 per click over the same months. In absolute terms Israel ran approximately $0.49 cheaper on average; in relative terms Israel’s CPC was roughly 46% below the global benchmark. Month-by-month gaps varied: Israel was closest to baseline in December 2025 (about 25% below global) and farthest in June 2026 (about 71% below global). Volatility — measured as the average absolute month-to-month change — was about $0.16 in Israel, more than double the baseline’s average monthly move (~$0.07), indicating sharper swings in Israel’s CPCs.
The rhythm shows two clear pulses. A summer trough appeared in August 2025 (CPC ≈ $0.35), followed by a rebound through autumn that peaked in November 2025 (≈ $0.83). December held elevated levels (≈ $0.76) before a gradual easing in Q1 2026. The first half of 2026 was choppier: smaller upticks in April–May (≈ $0.56 → $0.63) gave way to a pronounced drop in June 2026 (≈ $0.31). The pattern aligns with typical Q4 elevation in costs and quieter midsummer and late‑spring troughs, producing a sawtooth of lifts and declines rather than a smooth trend.
Relative phrasing: Israel’s CPC trailed global levels consistently, running about 30–70% below the baseline through most months. While the global pattern was comparatively stable — average CPC near $1.07 with modest month-to-month moves — Israel’s series was more volatile and punctuated by sharper spikes and dips. At its narrowest gap (Dec 2025) Israel was roughly 25% below the global CPC; at its widest (Jun 2026) it was roughly 71% below. In short, Israel delivered lower country‑specific ad costs for All industries available, but with materially higher month-to-month variability than the global benchmark.
This data-driven view of Facebook Ads CPC trends, framed with CPC trends, CPM analysis context and CTR performance language, highlights country-specific ad costs and industry ad performance dynamics for All industries available in Israel. Understanding these Facebook Ads cost-per-click benchmarks for All industries in Israel helps advertisers place local CPCs against wider global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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