Compare CPC benchmarks by industry, region, and campaign type.
October 2025 - September 2026
Benchmark observations based on the selected data
IT Services & Outsourcing cost-per-click (CPC) ran materially above the global benchmark and moved with pronounced volatility across the 12-month window. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for IT Services & Outsourcing in All countries compared to the global benchmark.
Across July 2025–June 2026 the category averaged about $2.40 per click versus a global baseline near $1.07 — roughly a 124% premium. The story is one of dramatic swings: several deep troughs in late Q4 and early Q1 were followed by multiple large spikes in late Q1 through late Q2, producing a year that felt more episodic than seasonal.
CPC began at $1.38 in July 2025 and finished at $4.17 in June 2026, a roughly 202% increase from start to finish. The 12-month low was $0.41 in November 2025; the high was $4.58 in May 2026. Monthly medians: July $1.38, August $1.30, September $3.08, October $0.63, November $0.41, December $4.09, January $0.46, February $1.51, March $3.70, April $3.43, May $4.58, June $4.17. The monthly profile alternates between sub-$0.65 troughs (Oct–Jan) and multi-dollar peaks (Dec, Mar–Jun), producing an average absolute month-to-month move of about $1.54 — a sign of high amplitude in IT Services & Outsourcing CPC dynamics.
Rhythm here is jagged rather than smoothly seasonal. Late Q3 (Sept) and late Q1 (Mar–May) were strong months with large upward moves, while late Q4 into early Q1 (Oct–Jan) showed pronounced softness with the deepest trough in November. December produced an abrupt reversal, vaulting CPC from $0.41 in November to $4.09 — one of the largest month-over-month lifts in the period. After January’s low, CPC climbed through spring and plateaued at multi-dollar levels in May–June.
This cadence suggests episodic competition or bidding pressure concentrated in discrete months rather than a single steady Q4 peak; the pattern shows multiple rebound points rather than a single seasonal crest.
Compared to the baseline, IT Services & Outsourcing CPC was above market for most of the year but notably below in a cluster of months. At its narrowest gap, the category was about 19% above global CPCs in August 2025; at its widest, it exceeded the benchmark by roughly 321% in May 2026. Month-by-month contrasts include September (+190% vs baseline), December (+306%), March (+247%), and June (+276%). Conversely, October, November and January trailed the global benchmark (November −68%, January −50%). Volatility relative to the baseline is stark: category moves averaged about $1.54 monthly versus baseline moves of roughly $0.08, meaning IT Services & Outsourcing was roughly 20x more volatile than the overall market in this period.
These cost-per-click benchmarks for IT Services & Outsourcing across All countries highlight a high-variance CPC environment that frequently diverged from global averages. Understanding Facebook Ads benchmarks, CPC trends, and country-specific ad costs for IT Services & Outsourcing helps contextualize industry ad performance and CPM analysis against broader CTR performance signals.
Facebook advertising cost benchmarks
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the IT Services & Outsourcing industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPC values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
CPC varies by region, industry, and campaign objective. Use the filters to compare benchmarks that match your campaign. The US is one of the more expensive markets.
Audience targeting, industry competition, ad relevance score, and creative performance affect CPC. Low engagement or relevance can increase CPC.
CPC can increase with more competition in your target audience, seasonal trends such as holidays, lower ad relevance scores, or algorithm changes. Check whether your audience is too narrow or your creative is showing fatigue.
Mobile CPCs often run lower than desktop CPCs because there is more mobile inventory. Segment performance by placement to see where clicks come from.
For most businesses, conversion optimization produces better ROI than CPC alone. CPC optimization can suit awareness campaigns or content promotion when clicks are the goal.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher because of purchase intent and advertiser competition. Results also depend on the audience and creative.
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