Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
The clearest story in the data is a calm, affordable year that ends with a sharp Q4 surge and an even sharper reset. Global Facebook Ads cost-per-click (CPC) for Legal hovered in a tight band through most of 2025, spiked in November, softened in December, and fell to a new low in January 2026. For Argentina, the Legal segment did not register enough monthly volume to produce a reportable time series in this window, so the global benchmark serves as the directional yardstick. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for the Legal industry in Argentina compared to the global benchmark.
Across the global benchmark, CPC began 2025 at $1.12 in January and finished the year at $1.05 in December before dropping further to $0.85 in January 2026. The 2025 average landed near $1.13, while the 13‑month average (Jan 2025–Jan 2026) was $1.11.
The range was narrow for most of the year: January through October oscillated between roughly $1.09 and $1.15, a corridor that points to steady auction dynamics. November broke that pattern with the annual high at $1.32 (+17% vs. October), followed by a swift pullback to $1.05 in December (−20% vs. November). The deepest low came in January 2026 at $0.85, a 36% step-down from November’s peak.
Momentum within 2025 shows gentle lifts and dips rather than abrupt swings until Q4:
Month-to-month volatility averaged about $0.07, but the late‑Q4 spike and the two-step decline into January 2026 account for the bulk of the movement.
Seasonality was visible but contained until the holidays. Q1 through Q3 maintained a stable rhythm with modest undulations, keeping CPC near the $1.10–$1.15 line. Q4 delivered the year’s main inflection: a November surge consistent with heightened auction intensity, a December easing as demand moderated, and a January trough reflecting lighter post-holiday competition. The result is a classic late-year bulge in CPC followed by an early-year low, surrounding otherwise steady CPC trends.
For the Legal industry in Argentina, no monthly CPC series is available in this period, so a direct variance-to-benchmark read is not quantifiable. The reference line for comparison is the global CPC: a 2025 average near $1.13, a steady $1.09–$1.15 corridor through October, a November peak at $1.32, a December step-down to $1.05, and a January 2026 low at $0.85. Without localized observations, it isn’t possible to classify Argentina’s Legal CPC as above market, below average, or more volatile relative to the global trend in this timeframe.
In sum, Facebook Ads CPC trends for Legal show a year of stability punctuated by a pronounced Q4 surge and a January correction, offering a clear directional benchmark for country-specific ad costs. Understanding Facebook Ads cost-per-click benchmarks for the Legal industry in Argentina—set against the global pattern—helps frame industry ad performance and CPC analysis when local readings are temporarily unavailable.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Legal industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Argentina, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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December (Christmas period)
CPM might rise significantly during Carnival, Independence Day, and Christmas season. Retail and entertainment campaigns could require increased budgets.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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