Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
The headline for Facebook Ads benchmarks on cost-per-click is a steady year punctuated by a sharp year-end wobble. Globally, CPC hovered in a tight band near $1.10–$1.31 across most of the period, then plunged to an atypical $0.14 in December 2025—well outside the prior range and likely reflective of preliminary month data rather than a structural reset. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for the Legal industry in Argentina compared to the global benchmark.
A note on coverage: the dataset does not contain enough monthly median observations to publish a reliable Legal-in-Argentina CPC series for this window. As a result, the country-versus-global comparison focuses on the global baseline as context for country-specific ad costs.
Across December 2024 through November 2025, global CPC trends were orderly. The period opened at $1.27 in December 2024, then consolidated in a narrow $1.06–$1.31 corridor for the next eleven months, ending with a November 2025 high of $1.31 before the December 2025 downtick to $0.14.
Month-to-month movement stayed modest for most of the year. Excluding the December dip, average absolute volatility was about $0.05 per month, with the largest non‑December jump from October to November (+$0.21). Including December, average absolute volatility rises to $0.14, dominated by the −$1.17 swing from November to December. From December 2024 to November 2025, global CPC edged up roughly 3%.
The cadence of CPC trends followed familiar seasonal rhythms seen in CPM analysis and CTR performance narratives. Q1 held steady around $1.13–$1.14. Early summer softened: June and July sat near $1.08, among the lowest points of the year. After a mild lift in August and a brief dip in September ($1.06), CPCs firmed into Q4, touching $1.10 in October and spiking to $1.31 in November—consistent with heightened competition. The abrupt December print at $0.14 diverges from the year’s pattern and sits far below the prior 11‑month corridor.
For the Legal industry in Argentina, there are no reportable monthly medians in this period, so a direct country-vs-global CPC comparison cannot be quantified. The global series, however, provides a directional yardstick for industry ad performance: a stable $1.10–$1.31 range most of the year, a summer softness near $1.06–$1.09, and a Q4 lift culminating in November’s $1.31 high. Any gap analysis—whether Argentina’s CPC trends typically sit above market, below average, or exhibit more volatility—remains indeterminate for this window due to limited local observations.
While local data is unavailable for this interval, the global CPC trend offers a clear backdrop for Facebook Ads benchmarks: steady through most months, softer mid‑year, and elevated in November, with a provisional December anomaly. Understanding cost-per-click trends for the Legal industry in Argentina within this global frame helps contextualize country-specific ad costs and compare industry ad performance to broader market patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Legal industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Argentina, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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December (Christmas period)
CPM might rise significantly during Carnival, Independence Day, and Christmas season. Retail and entertainment campaigns could require increased budgets.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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