Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Legal advertisers in Argentina entered this period without a clear, reportable monthly trail, but the global Facebook Ads benchmark for cost per click (CPC) offers a strong directional backdrop. Globally, CPCs cooled sharply after late‑2024 peaks, settled into a tight band through mid‑2025, and then lifted into Q4. Volatility was modest most of the year, with standout spikes clustered around November. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for the Legal industry in Argentina compared to the global benchmark.
Across the global benchmark, CPC averaged about $1.15 per click from November 2024 to November 2025. The period opened high at $1.44 in November 2024, dropped to $1.28 in December, and then reset lower in January 2025 at $1.13. From there, costs held in a narrow $1.07–$1.14 range for much of the year, bottoming at $1.05 in September before rebounding to $1.08 in October and jumping to $1.27 in November 2025.
Momentum was decisive at the edges of the period. CPCs declined −11% from November to December 2024 and another −11% into January 2025. After that reset, month‑to‑month changes averaged about $0.06, indicating relatively calm movement. The largest late‑period lift came in October to November 2025, up roughly +17%, a notable outlier after months of quieter drift.
Seasonality was evident. Performance typically softens through Q4 as competition rises, with engagement rebounding in early Q1. The benchmark mirrored that arc: a late‑Q4 peak (November 2024), a clear pullback into January, and then a stable mid‑year stretch where CPC hovered close to $1.10. The softest stretch spanned June to September ($1.07, $1.07, $1.09, $1.05), suggesting lighter auction pressure mid‑year. The September low marked the trough before a controlled rise into October and a sharper lift in November 2025, consistent with year‑end demand.
Monthly medians for the Legal industry in Argentina were not reported for this window, so the gap to the global benchmark cannot be quantified. In the global series, CPC fell −12% year over year from November to November ($1.44 to $1.27), while 2025 (January–September) averaged roughly $1.11, indicating a lower baseline than late‑2024. Volatility averaged about $0.06 per month, with the most pronounced moves bracketing the year—downward resets in late 2024 and an upswing into November 2025. These reference points establish the market rhythm against which Argentina’s country‑specific ad costs for Legal can be evaluated as localized data accumulates.
In short, Facebook Ads benchmarks show CPC trends that peaked in late 2024, eased through early 2025, and strengthened into Q4, with a tight mid‑year band and a clear November lift. While monthly medians for the Legal industry in Argentina are unavailable for this period, the global CPC analysis provides a grounded frame for interpreting industry ad performance and country‑specific ad costs when Argentine data becomes visible. Understanding CPC benchmarks for the Legal industry in Argentina helps marketers align expectations with global patterns and gauge how local results track against broader Facebook Ads performance.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Legal industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Argentina, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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December (Christmas period)
CPM might rise significantly during Carnival, Independence Day, and Christmas season. Retail and entertainment campaigns could require increased budgets.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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