Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
The Legal industry in Argentina had no reportable Facebook Ads CPC readings in the current window, so the global benchmark becomes the clearest yardstick for context. The worldwide picture shows CPCs easing through most of the year, punctuated by a sharp Q4 spike and an equally sharp reset. Variability stayed modest for much of the period, with two standout swings in November and December that defined the year’s endpoint.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Legal in Argentina compared to the global benchmark.
Globally, Facebook Ads CPC averaged roughly $1.13 across the observed months. The series opened at $1.28 in December 2024 and closed at $1.05 in December 2025, a December-to-December decline of about 18%. The high point landed in November at $1.30, while the low arrived a month later at $1.05. That creates a range of roughly $0.25 (about 22% of the average), with average month-to-month movement near $0.07—around a 6% swing, on average.
The year’s first inflection came immediately: January dropped 13% from the December 2024 read, then CPCs stabilized. February and March inched higher (+1% across the two months), April softened (−1%), and May ticked up again (+1%). The most notable mid-year adjustment was June (−6% vs. May), which set the tone for a softer Q3.
From July through September, CPCs sat in their lowest band of the year, bottoming at $1.07–$1.10 and reaching the trough in September at $1.07. October rebounded (+3%), November spiked to the annual high (+19% vs. October), and December unwound the surge (−19% vs. November), closing the year at the low. Across the full period, five months ran above the global average (Dec 2024, Feb, Mar, May, Nov) and eight sat below it.
Seasonally, the global CPC trend felt typical in shape but exaggerated in Q4. Q1 hovered near the long-run mean (~$1.13) with tight month-to-month moves. Q2 gradually eased to ~$1.12, led by the June pullback. Q3 marked the softest stretch, averaging about $1.08 across July–September. Q4 was mixed: October firmed, November surged to the yearly peak amid heightened competition, and December reset swiftly to the year’s low, leaving the quarter still the year’s priciest on average thanks to November’s spike.
Argentina’s Legal industry shows no in-country CPC values for this period, so a direct gap-to-market comparison isn’t quantifiable. The global backdrop, however, frames the environment: CPC trends drifted slightly lower from January to October (about −2%), spiked in November (+19% month over month), then retrenched in December (−19%). In level terms, the worldwide market spent the year mostly between $1.07 and $1.14, with brief excursions to $1.30 (November) and $1.05 (December), and average monthly volatility near seven cents. In other words, the benchmark points to gently declining costs through Q3, a short-lived Q4 inflation, and a year-end reset.
In the absence of in-market readings, the global Facebook Ads CPC benchmark provides the clearest directional view for Legal industry ad costs. Understanding Facebook Ads CPC trends and country-specific ad costs for the Legal industry in Argentina—relative to global Facebook Ads benchmarks—helps contextualize performance levels and seasonal patterns against worldwide CPC behavior.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Legal industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Argentina, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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December (Christmas period)
CPM might rise significantly during Carnival, Independence Day, and Christmas season. Retail and entertainment campaigns could require increased budgets.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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