Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Legal in Argentina does not surface a reportable monthly CPC series in this window, so the global Facebook Ads benchmarks provide the directional context. The broader market spent most of the year in a tight band, dipped to a late‑summer trough, then jumped sharply in November before easing into December. In other words: a calm midyear, a Q3 low, and a Q4 surge that concentrated most of the volatility.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Legal in Argentina compared to the global benchmark.
Across the global benchmark, CPC averaged 1.14, starting at 1.28 in December 2024 and ending at 1.10 in December 2025. That’s a 14% year‑over‑year decline from December to December, though the intra‑year drift was mild: January opened at 1.12 and December closed at 1.10 (down 1.6%).
The high point arrived in November 2025 at 1.31, while the low printed in September at 1.06. Between those bookends, the pattern was measured: a step down in January (−12% vs. December 2024), a brief two‑month lift through March (+1.0% and +0.5%), a mixed spring with a small giveback in April (−1.2%) and a May rebound (+1.3%), followed by the steepest mid‑year drop in June (−5.6%). Summer moved sideways—July edged down (−0.4%), August recovered (+2.5%)—before a September trough (−3.3%). Then Q4 arrived: October firmed (+3.4%), November spiked (+19.0%), and December corrected (−15.6%) but still closed near the annual average.
Volatility averaged 0.07 points month to month. Excluding the November/December swing, typical moves were closer to 0.04 points—evidence of a relatively stable market most of the year, punctuated by a late‑Q4 surge.
Seasonally, CPC trends followed a recognizable rhythm. Q1 averaged 1.13—soft but steady after a January reset. Q2 slipped to 1.12 as June undercut spring gains. Q3 was the trough at 1.08, with September marking the year’s low. Q4 was the strongest quarter at 1.17, driven primarily by November’s spike, before easing into December. This progression aligns with common seasonal pressures: midyear softness, then a competitive Q4 that elevates country‑specific ad costs.
Because the Legal industry in Argentina does not show a monthly median CPC series for this period, a direct country‑to‑global gap cannot be quantified. The global benchmark therefore serves as the reference line: an annual average around 1.14, a narrow trading range most months, a Q3 low near 1.06, and a pronounced Q4 lift peaking at 1.31 in November. Any observed local readings would be interpreted against this profile of mild intra‑year drift and concentrated late‑year volatility.
Understanding Facebook Ads CPC benchmarks for the Legal industry in Argentina—anchored to the global CPC trends outlined here—helps contextualize country‑specific ad costs, complementing broader Facebook Ads benchmarks that include CPM analysis and CTR performance.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Legal industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Argentina, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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December (Christmas period)
CPM might rise significantly during Carnival, Independence Day, and Christmas season. Retail and entertainment campaigns could require increased budgets.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
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