Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Legal advertising costs moved in recognizable waves across the past 13 months, with Q4 pressure, a mid‑year lull, and brief surges that reset the range. Against this backdrop, Argentina’s country-specific series for the Legal industry was not available in our dataset for this period, so the global benchmark serves as the directional point of reference for country-level expectations and pacing. Volatility was moderate most of the year, punctuated by sharper Q4 moves.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Legal in Argentina compared to the global benchmark.
Looking at global Facebook Ads benchmarks for Cost Per Click (CPC), Legal averaged $1.14 from December 2024 through December 2025. The period opened at $1.27 in December 2024 and closed at $1.12 in December 2025, an 11.6% decline year over year. The global high arrived in November 2025 at $1.32, while the low landed in September 2025 at $1.07.
Monthly movement was typically contained, with an average absolute shift of about $0.06 per month (roughly 5–6% of the average CPC). Most months tracked within a tight band near $1.10–$1.14. The biggest jumps bracketed the holiday season: a sharp rise from October to November (+$0.22, up ~19%) followed by a swift correction into December (−$0.20, down ~15%). Another notable step-down occurred right after the 2024 holidays, from December 2024 to January 2025 (−$0.14, down ~11%).
The rhythm of the year followed familiar seasonal dynamics for industry ad performance. CPCs were elevated at the start and end of the period (December 2024 and Q4 2025), reflecting holiday competition, with November 2025 as the clear peak. A gradual easing characterized late Q1 through Q3: CPCs hovered near $1.10–$1.14 in spring, drifted down into early summer (June–July near $1.08), and reached the trough in September ($1.07). From there, prices climbed back into October and surged in November before easing again in December.
This pattern aligns with broader CPC trends, where mid-year softness gives way to Q4 intensity. The year’s narrowest stretch was midsummer, when month-to-month changes were minimal, and the widest spread clustered around the holiday build and unwind.
For Legal in Argentina, country-specific ad costs could not be quantified in this window due to missing monthly medians. As a result, the global CPC trend provides the best available benchmark for assessing potential direction: a mid-year dip, Q4 lift with a November apex, and a December cool-down. Based on the global profile, the Legal category experienced a gently declining annual slope (−12% from December to December) and moderate volatility punctuated by outsized Q4 shifts. Any local divergence—whether above market, below average, or more volatile—cannot be measured here, but the global curve outlines the prevailing market environment Legal advertisers faced.
Understanding Facebook Ads CPC benchmarks for the Legal industry in Argentina—viewed against the global pattern—highlights a year defined by mid-year softness, a Q4 run-up, and net lower year-end costs. While this report centers on CPC trends, it complements broader Facebook Ads benchmarks work spanning CPM analysis and CTR performance. These Legal CPC benchmarks provide a directional frame for country-specific ad costs in Argentina relative to global industry ad performance.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Legal industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Argentina, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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December (Christmas period)
CPM might rise significantly during Carnival, Independence Day, and Christmas season. Retail and entertainment campaigns could require increased budgets.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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