Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
The headline is simple: Colombia’s Legal market posted an exceptionally low Facebook Ads CPC in mid‑2025, landing far below the global benchmark. In July 2025, Legal CPC in Colombia was just $0.08, while the worldwide median hovered near the $1.10 mark for most of the year. Globally, CPC trends showed a gentle climb into Q4, a sharp spike in November, and a year‑end reset in December. Colombia’s single-month snapshot sits dramatically below that curve—more than a low reading; it’s a different cost tier.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Legal in Colombia compared to the global benchmark.
Start to finish, the global baseline for CPC in 2025 moved within a tight, readable band. It opened at $1.12 in January, crept through a modest spring build ($1.15 in May), softened into early Q3 ($1.09 in July), then lifted to a yearly high of $1.32 in November before retreating to $1.06 in December. The annual global average was $1.13, with a high‑low spread of $0.26—about a 25% swing from trough to peak. Month‑to‑month absolute movement averaged roughly $0.06 (about 5% of the annual mean), with the sharpest shifts arriving late in the year: +$0.19 from October to November and −$0.26 from November to December.
Against this backdrop, Colombia’s Legal CPC prints at $0.08 in July 2025. With only one local observation, it serves as both the high and low for the period. Relative to the global July median of $1.09, Colombia’s Legal CPC was roughly 93% lower—effectively an index of 7 if the global month equals 100.
The global rhythm shows familiar pressure points. After a steady Q1–Q2, CPCs eased in June–July, firmed again through August–October, surged in November, then cooled into December. It’s the classic year-end pattern where Q4 competition intensifies before a holiday season release valve.
Colombia’s July snapshot aligns with the time of year when the global market is relatively soft, yet its price level sits far beneath the worldwide baseline. With no additional months, seasonal carry-through in Colombia’s Legal vertical cannot be inferred, but the observed mid‑year reading is notably detached from global cost levels.
On a like‑for‑like July read, Colombia’s Legal CPC was about 93% below the global benchmark ($0.08 vs. $1.09), a nearly 14x difference in country-specific ad costs. Measured against the global annual average ($1.13), the gap is similarly wide. While the global series climbed roughly +17% from January to its November peak before falling −20% into December, Colombia offers only a single, ultra‑low point—far below market and insufficient to evaluate local volatility. The global market’s average monthly swing of $0.06 underscores steadiness across most months, punctuated by the Q4 spike and year‑end reset.
As a snapshot, Facebook Ads CPC benchmarks for the Legal industry in Colombia show a mid‑year cost near $0.08—dramatically below the global norm around $1.10. Understanding these CPC trends, set against global Facebook Ads benchmarks, helps contextualize country‑specific ad costs for Legal in Colombia alongside broader CPC patterns observed worldwide.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Legal industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Colombia, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Cyber Monday), December (Christmas), Mid‑year promotions around Independence Day (Jul 20) and Children's Day (Oct 13)
CPM and CPC might increase during long weekends and holidays like Independence Day due to heightened leisure media consumption. Major e‑commerce events could result in sharp spikes in retail competition. June holidays could disrupt typical ad pacing. Many holidays shifted to Mondays make weekend campaigns perform better.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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Cost per lead across different markets
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