Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Legal advertisers in Colombia do not yet show a sufficient in-country sample in this cut, so the clearest signal comes from the global benchmark for Facebook Ads CPC. That global view tells a consistent story: costs stepped down sharply from late 2024 into early 2025, stabilized through spring, then eased again into late summer with a pronounced September low. Volatility was moderate, with a couple of standout drops and brief mid-year rebounds.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for the Legal industry in Colombia compared to the global benchmark.
Across the period, the global CPC benchmark averaged about $1.14. It opened elevated at $1.47 in November 2024 (the high for the window), slid to $1.30 in December, and reached $1.14 in January 2025. From there, CPCs hovered close to the low-$1 range before landing at $0.95 in September 2025—the period low and a 35% decline versus November.
Month by month, the pattern reads as a two-step drop, a pause, and a late pullback:
On a volatility basis, absolute month-over-month moves averaged roughly $0.06, or about 5%—enough to reshape budgets, but not wildly erratic. The range across the period was $0.52 wide ($1.47 high to $0.95 low), with most months clustering between $1.03 and $1.15.
The cost profile aligns with familiar seasonal rhythms. Late Q4 was elevated—November marked the high—followed by a broad softening into Q1. Q2 looked like a cost normalization phase in the low-$1 zone, with a sharper drop in June. Summer brought a mild rebound in July and August before a clear September reset. By quarter:
The September finish at $0.95 sat about 16% below the full-period average, signaling a softer demand and pricing environment heading into Q4.
Because the Legal industry in Colombia lacks a readable time series in this window, a direct country-vs-global gap cannot be quantified. What the global benchmark provides is a directional frame for country-specific ad costs: a steady easing from late 2024 highs into mid-2025, moderate monthly volatility (~$0.06), and a pronounced September low. When Colombia Legal data surfaces at scale, its CPC trends can be assessed against these levels and rhythms—particularly the late-year elevation, early-year easing, and mid-year stabilization that defined the global market.
In the absence of a measurable local series, these Facebook Ads benchmarks outline the CPC trends shaping Legal advertising globally—useful context for interpreting country-specific ad costs in Colombia as data accrues. Understanding CPC performance benchmarks for the Legal industry in Colombia, alongside the global pattern, helps marketers compare cost dynamics and recognize seasonal inflections within broader Facebook Ads benchmarks.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Legal industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Colombia, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late November (Black Friday/Cyber Monday), December (Christmas), Mid‑year promotions around Independence Day (Jul 20) and Children's Day (Oct 13)
CPM and CPC might increase during long weekends and holidays like Independence Day due to heightened leisure media consumption. Major e‑commerce events could result in sharp spikes in retail competition. June holidays could disrupt typical ad pacing. Many holidays shifted to Mondays make weekend campaigns perform better.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app