Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Legal advertising in Denmark has no recorded monthly CPC observations in our 2025 window, so the closest directional reference is the global Facebook Ads benchmark. That global series tells a tight, steady-cost story for most of the year, punctuated by a sharp Q4 spike and year‑end reset — the kind of pattern that often reflects broad auction pressure heading into peak season and softer pricing after it.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for the Legal industry in Denmark compared to the global benchmark.
Globally, COST_PER_CLICK (CPC) opened 2025 at $1.12 in January and finished the year at $1.06 in December, a 5.7% decline end to end. The annual average landed at $1.13, with a median of about $1.13 as well ($1.127), signaling a fairly centered distribution.
The range was defined by a Q4 peak and year‑end trough: the high came in November at $1.32, while the low arrived in December at $1.06 — a $0.26 swing peak to trough (about 23% of the annual average). Most months clustered between $1.09 and $1.15: February ($1.13), March ($1.14), April ($1.13), May ($1.15), June ($1.10), July ($1.09), August ($1.13), September ($1.09), and October ($1.13).
Momentum largely stayed contained until late Q3. Month‑to‑month absolute moves averaged $0.06, with typical shifts under $0.03. Three breaks stood out: May to June (−$0.05), October to November (+$0.19), and November to December (−$0.26). The October-to-November lift was roughly +17%, followed by a near −20% reversal into December.
The rhythm was gentle through H1: the six‑month average from January to June sat at $1.13, with no single month deviating materially from that line. H2 was marginally higher at $1.14, not because of a broad reset but because of November’s surge. Q3 moved mildly upward (July $1.09, August $1.13) before a September dip ($1.09), which was then eclipsed by the November spike.
Seasonally, this aligns with common patterns: steadier costs in H1, modest oscillation in Q3, then Q4 turbulence. In this series, Q4 concentrated most of the year’s variance — a lift in October, a pronounced jump in November, and a pronounced correction in December.
For the Legal industry in Denmark, no in‑market CPC medians were captured in the period, so relative positioning versus the global Facebook Ads benchmarks cannot be quantified month by month. What can be said is that the 2025 global CPC trend was narrowly banded for most of the year (average $1.13, median $1.13), with volatility concentrated in the two final months. If Denmark’s Legal market experiences similar auction seasonality, the gap to global would likely be smallest across H1 and widest in late Q4 — but without observed country data, the spread cannot be measured.
At the structural level, the global trend was modestly down year‑over‑year within 2025 (−5.7% from January to December), choppy only at the end, and otherwise stable around $1.10–$1.15 — a useful anchor for country‑specific ad costs when local readings are sparse.
In the absence of recorded in‑market values, these Facebook Ads benchmarks offer directional CPC trends for the Legal industry in Denmark: a globally stable year averaging $1.13, with a pronounced November spike and a December reset. Understanding CPC trends and country‑specific ad costs through this lens helps situate Legal industry ad performance in Denmark against global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Legal industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Denmark, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Christmas & Boxing Day (late Dec), Easter holidays (groceries, travel, tourism), Mother's Day and Valentine's Day
CPM and CPC could rise during Easter period due to travel-related campaigns. Late December ad competition might intensify in retail and hospitality. Whit Weekend might reduce weekday competition. Strict retail closures on holidays could drop competition, but pre-holiday CPMs may escalate.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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