Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Legal advertisers in India enter a market where click costs tend to ebb and surge with broader platform dynamics. In the latest window, the global Facebook Ads benchmark for cost per click (CPC) softened through mid‑year, then spiked in November before easing into December—a familiar seasonal rhythm that often accompanies Q4 competition. Volatility was modest most months but punctuated by a sharp late‑year surge. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Legal in India compared to the global benchmark.
Note on coverage: direct month‑by‑month CPCs for Legal in India were not available in this period, so the global series is used as the reference for country‑specific ad costs and industry ad performance.
Across the global benchmark, CPC averaged about $1.14 from December 2024 through December 2025. The period opened at $1.27 in December 2024, dipped into a mid‑year trough, and finished at $1.12 in December 2025—an 12% slide from start to end.
Highs and lows were clearly defined. The lowest point landed in September 2025 at roughly $1.07, with similar softness in June and July (about $1.08–$1.10). The peak arrived in November 2025 at $1.32 before cooling in December. The overall spread from low to high was about $0.26, or roughly 24% of the September trough—material, yet consistent with Q4 competition on the platform.
Day‑to‑day steadiness dominated much of the year: the average month‑over‑month move was around $0.06 (about 5–6% of the mean). Most months shifted within a tight $0.01–$0.04 band, with the standout volatility clustered in November and December.
For 2025 specifically, the full‑year average CPC was $1.13. H1 hovered near $1.13 with small oscillations; H2 averaged a similar $1.13 but with greater dispersion because of the November spike.
The pattern followed a familiar arc:
This rhythm aligns with typical platform seasonality: softer engagement costs mid‑year and firmer CPCs as fourth‑quarter competition intensifies.
A direct month‑by‑month comparison for Legal in India is not available for this window. Directionally, the global benchmark provides a useful anchor for Facebook Ads benchmarks and CPC trends:
For Legal advertisers evaluating country‑specific ad costs in India, this global curve frames what “above market” and “below average” CPCs look like in 2025, especially around the Q3 trough and the Q4 peak.
Understanding Facebook Ads cost‑per‑click benchmarks for the Legal industry in India begins with the global CPC profile: an average near $1.14 for 2025, a mid‑year dip to around $1.07, and a November peak at roughly $1.32. This CPC analysis offers a clear baseline to gauge Legal industry ad performance and country‑specific ad costs in India against global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Legal industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting India, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
October (Diwali), Late November (Black Friday/Cyber Monday), December (Christmas), July–August (Raksha Bandhan, Ganesh Chaturthi)
CPMs might spike significantly during Diwali, especially in electronics, apparel, jewellery, and gifts. Black Friday/Cyber Monday and December could drive elevated ad competition. State-specific festivals might see regional campaign spikes. Bank closures during holidays may push online shopping to cluster in end-of-week periods.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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