Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Legal advertisers in Israel ran on strikingly low Facebook Ads cost-per-clicks in 2025, sitting far below the global benchmark but punctuated by a sharp, anomalous surge in May. Across the observed months, CPCs mostly hovered near fractions of a cent before a brief spike, then eased back to modest levels by early fall. Compared to the steady, gently trending global market—where CPCs held around the $1.10–$1.14 band for much of the year and then peaked in November—Israel’s Legal segment showed far more volatility in a much lower cost range.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Legal in Israel compared to the global benchmark.
Based on available 2025 months (March, April, May, and September), Israel’s Legal CPC averaged roughly 0.09, ranging from a low of 0.013 in April to a high of 0.325 in May. The year’s opening read in March (0.0146) dipped 14% into April (0.0125), then surged more than 25x into May (0.3251). By September, CPCs settled back to 0.0245—down 92% from May, but still about 68% higher than March.
Overall, the average absolute change per observed step was about 0.205 points—large relative to the market’s tiny base—and the coefficient of variation reached roughly 1.64, underscoring a choppy, spike-driven year for CPC trends in Israel’s Legal industry. In simple terms: most months were extremely low-cost, interrupted by one outsized month in late spring.
The rhythm in Israel diverged from the typical seasonal arc. Rather than a late-year lift, the standout move arrived in May, with CPCs jumping from roughly 0.013 to 0.325 before easing back to 0.025 by September. The pattern reads as a short-lived cost escalation rather than a prolonged climb—no sustained escalation appeared in Q3 based on the September checkpoint, and the earlier months (March–April) were markedly soft.
Globally, CPCs followed a more familiar cadence. Median CPCs started the year around 1.12–1.14, drifted lower into late summer (1.07–1.10), then spiked to 1.30 in November before easing to 1.05 in December—a classic Q4 pressure pattern consistent with higher competition.
Against the global Facebook Ads benchmarks, Israel’s Legal CPCs were consistently below market:
On average, Israel’s Legal CPC (0.09) trailed the 2025 global mean (about 1.12) by roughly 92%. The global trend was steady to slightly lower through September (down about 5% from January), then spiked seasonally in November. Israel’s series was substantially more volatile—about 28 times more variable by coefficient of variation—with a single, pronounced May surge defining the year’s movement.
This data-grounded view of Facebook Ads CPC benchmarks shows Legal industry ad costs in Israel running well below global levels, with a brief late-spring spike and otherwise subdued monthly reads. Understanding cost-per-click trends for Legal advertisers in Israel helps situate country-specific ad costs within global industry ad performance and benchmark expectations.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Legal industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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