Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
The Legal category in Singapore does not have reportable in-market CPC observations in this window, so the clearest signal comes from the global Facebook Ads benchmarks. Globally, cost-per-click moved within a relatively tight band for most of the year, then spiked in November before cooling into December. The pattern reads as a soft mid-year trough with a pronounced Q4 flare-up—consistent with broader auction pressure and seasonal competition.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Legal in Singapore compared to the global benchmark.
Across December 2024 to December 2025, the global CPC averaged about $1.14. The period opened high at $1.27 in December 2024, drifted lower and steadier through Q1 (around $1.14), and then eased into a mid-year lull. The year’s low arrived in September at $1.07, followed by a sharp lift to the annual high in November at $1.32, before settling back to $1.12 in December 2025.
Month-to-month movement was modest on average—about $0.06 per click—though two late-year swings stood out: a +$0.22 jump from October to November (+19%) and a -$0.20 pullback into December (-15%). Earlier in the year, the largest step down came from May to June (-$0.06, -5%). From the September floor to the November peak, CPCs rose roughly 24%, underscoring how quickly late-year demand reshapes country-specific ad costs. Overall, December-to-December CPC declined about 12%, from $1.27 to $1.12.
Seasonally, the global CPC trend was steady in Q1 (average ~$1.14), then cooled across Q2 (average ~$1.12) and softened further in Q3 (average ~$1.08). Performance typically tightens in Q4 as competition rises, and that pattern appeared clearly: Q4 averaged ~$1.18, powered by November’s surge. December cooled from the peak but remained near the full-year mean, suggesting strong but not extreme late-year pressure.
For the Legal industry in Singapore, direct month-by-month CPC trends are not available in this timeframe, so comparisons rely on the global curve as the baseline. That baseline establishes a reference band of roughly $1.07–$1.32, with the softest conditions clustering in Q3 and the sharpest escalation in November. In years with this profile, the global market shows a steady first half, a subdued summer, and a more volatile Q4. Without local observations, any gap—above market or below average—cannot be quantified here, but the global pattern provides a clear directional yardstick for industry ad performance.
While this review centers on CPC trends, many teams read these Facebook Ads benchmarks alongside CPM analysis and CTR performance to gauge cost versus engagement. Understanding CPC benchmarks for the Legal industry in Singapore—anchored to the global trend—helps frame country-specific ad costs and expected seasonality relative to worldwide patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Legal industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Singapore, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late January (Chinese New Year), October–December (Deepavali, National Day promotions, Christmas), Mid-year retail events
CPM and CPC might rise during Chinese New Year and Deepavali for gifting, food, and apparel categories. Good Friday, Hari Raya, and Vesak Day long weekends could shift consumer behavior and spike media consumption. National Day promotions might elevate ad costs in entertainment and tourism. Singapore's small, affluent market means events can have noticeable retail impact.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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