Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Legal advertising in the United Arab Emirates showed unusually low median Cost Per Click (CPC) for most months, punctuated by a dramatic April spike that briefly pushed costs above the global benchmark. Across the observed period, the market moved from a relatively firm December to a softer September, with wide month-to-month swings and a single standout surge. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for the Legal industry in the United Arab Emirates compared to the global benchmark.
Across the seven observed months, median CPC for Legal in the United Arab Emirates averaged about $0.45 (median $0.30), well below the global average of roughly $1.14. The period began at $0.76 in December 2024 and ended lower at $0.33 in September 2025, a 57% decline across the span despite the April surge. The low came in March at essentially near-zero CPC ($0.02), while April set the high at $1.42.
The sequence was striking:
Volatility was substantial. The average absolute month-to-month swing was $0.63, roughly 10x higher than the global benchmark’s $0.06 average monthly movement over the same timeframe. Five of the seven observed months sat at or below $0.33, underscoring a long run of cut-rate clicks broken only by December’s firmness and April’s spike.
The pattern suggests a soft Q1: CPC eased from January into a March trough, consistent with a period when auction pressure often resets after Q4 competition. Q2 was whiplash: April delivered the cycle’s peak, followed immediately by a May reset to one of the lowest readings of the year. By September, CPC recovered to $0.33—above the May trough but still below December’s starting point.
Globally, the year showed a steadier rhythm. CPC clustered close to $1.14 for most months, with a contained range between ~$1.07 (September) and ~$1.32 (November), and a mild late-year lift that often accompanies Q4 demand.
Relative to Facebook Ads benchmarks worldwide, Legal in the United Arab Emirates ran 61% below the global CPC average on the months observed. Monthly gaps were wide:
The global trend rose and fell within a narrow band (+/− 0.13), whereas the United Arab Emirates swung more dramatically, from near-zero to above-market and back again. In short, the United Arab Emirates delivered materially cheaper clicks most of the year but with far greater variability than the global benchmark.
Understanding Facebook Ads CPC benchmarks for the Legal industry in the United Arab Emirates highlights a market characterized by low average costs, a single sharp April peak, and elevated volatility compared to global CPC trends. While this review focuses on CPC trends, it also frames country-specific ad costs within broader Facebook Ads benchmarks that marketers often assess alongside CPM analysis and CTR performance.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Legal industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting United Arab Emirates, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Ramadan + Eid (Mar–Apr), End of November–December (UAE National Day, Christmas, New Year), Dubai Shopping Festival (mid-Dec through Jan)
CPMs may rise sharply during Ramadan and Eid, especially in e‑commerce, gifting, F&B, and beauty sectors. UAE National Day campaigns could lead to high local bidding activity in travel, banking, and luxury retail. Dubai Shopping Festival drives elevated CPMs from mid-December to mid-January. Islamic holidays shift each year, affecting year-over-year comparisons.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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