Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Manufacturing’s cost-per-click tells a clear story: across all countries, CPCs ran well below the global benchmark for most of the year, then surged late in Q4 and into January, briefly closing the gap. The year opened soft, stabilized through spring, dipped in midsummer, and then lifted sharply in November. Volatility was meaningful, with a single month driving the largest jump of the period. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Manufacturing in all countries compared to the global benchmark.
Across all countries, Manufacturing CPCs averaged about $0.69 from January 2025 to January 2026, ranging from a low of $0.53 in February to a high of $0.99 in November. The period began at $0.56 in January 2025 and ended at $0.99 in January 2026, a 75% lift year over year. Half the year sat at or below roughly $0.58 (January, February, April, August, October), with a spring rise to $0.76 in May, a midyear fade in July–August (~$0.58), and a sharp Q4 spike: +$0.43 month over month from October to November (+77%), the largest move of the series. December eased to $0.85 before CPCs rebounded to $0.99 in January 2026.
Volatility averaged $0.12 in absolute month-to-month changes, signaling choppier movement than the broader market. From the February trough ($0.53) to the November peak ($0.99), CPCs nearly doubled (+89%), underscoring the amplitude behind late-year costs.
Seasonality showed up in familiar ways. Q1 was the softest stretch, with January–February providing the lowest CPCs of the year. Costs firmed through late spring (April–May), softened through midsummer (June–August), then pivoted higher in Q4. November stood out as the inflection point, followed by a December cooldown and another January lift. This rhythm aligns with typical market dynamics where Q4 competition intensifies and early Q1 often resets at lower levels—though here, Manufacturing entered 2026 elevated versus the prior January.
Relative to the global Facebook Ads benchmarks, Manufacturing’s CPCs were consistently below market for most of 2025. The global benchmark averaged about $1.13 across 2025, versus $0.66 for Manufacturing, a 42% discount. Month by month, Manufacturing trailed the global level by roughly 40–53% in the first ten months of 2025 (e.g., −53% in February, −50% in October). The gap narrowed sharply in Q4: −24% in November and −20% in December. In January 2026, the relationship flipped—Manufacturing CPCs at $0.99 came in about 17% above the global benchmark ($0.85).
The global trend itself drifted lower over the period: from $1.12 in January 2025 to $0.85 in January 2026 (−25%), with its own high in November ($1.32). Global volatility averaged about $0.07 month to month, notably lower than Manufacturing’s $0.12, marking the industry as more volatile than the market baseline.
For marketers tracking Facebook Ads benchmarks, these CPC trends highlight how Manufacturing across all countries typically underprices the market yet shows sharper Q4 and early-January swings. Understanding cost-per-click benchmarks for Manufacturing in all countries helps teams interpret country-specific ad costs within broader industry ad performance and global CPC trends.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Manufacturing industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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