Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Manufacturing advertisers spent most of the year paying well below global Facebook Ads benchmarks for cost per click, only to see a sharp Q4 lift that closed—and briefly reversed—the gap. CPCs were steady to soft through mid‑year, then surged in November and December, ending the period at their highest point. Volatility was notably higher than the market, with bigger month-to-month swings and an outsized year-end spike.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Manufacturing in all countries compared to the global benchmark.
The period opens at $0.83 CPC in December 2024 and closes at $1.24 in December 2025—a 50% rise end to end. Across the 13 months, Manufacturing CPC averaged $0.71, with a low of $0.53 in February and a high in December. The middle of the year stayed contained: $0.58–$0.74 from March through October, punctuated by a May bounce ($0.74) and a brief late-summer plateau around $0.58–$0.58 in July–August.
Momentum accelerated late: October’s $0.57 jumped to $1.05 in November (+$0.47 month over month), then climbed again to $1.24 in December (+$0.19). Average month-to-month movement was $0.13, roughly double the global volatility. In short, a quiet first three quarters gave way to an abrupt Q4 repricing.
Seasonality showed a clear trough-to-peak rhythm:
This cadence aligns with broader patterns where CPCs tend to firm as competition increases later in the year, though Manufacturing’s late-year rise was steeper than typical.
Against the global benchmark (all industries, all countries), Manufacturing CPCs were consistently cheaper for most of the year. Manufacturing averaged $0.71 versus the market’s $1.14—about 38% lower. The widest discount came in February (−54% vs. global), while the narrowest came in November (−20%), followed by a December inversion when Manufacturing finished 12% above the market.
The benchmark itself ranged from $1.06 (September low) to $1.31 (November high), with a year-end drop to $1.10 in December 2025. Over the full period, global CPCs declined 14% from December to December, while Manufacturing rose 50%, highlighting divergent trajectories. Volatility tells a similar story: Manufacturing’s average monthly swing was $0.13, roughly twice the market’s $0.07.
The data shows clear CPC trends for Facebook Ads in the Manufacturing industry across all countries: below-market costs through most of the year, followed by a sharp Q4 catch-up and a December peak above the benchmark. While this view centers on CPC, it complements CPM analysis and CTR performance monitoring for a fuller picture of industry ad performance and country-specific ad costs. Understanding Facebook Ads CPC benchmarks for Manufacturing across all countries helps benchmark costs against global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Manufacturing industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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