Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Manufacturing advertisers in Argentina posted a notably leaner cost per click in October 2025: $0.85 versus the global benchmark of $1.12 for the same month. In a year where the worldwide median CPC averaged about $1.11 and swelled into a pronounced Q4 peak, Argentina’s single October read sits well below market levels, signaling comparatively lower country-specific ad costs for this industry at that checkpoint. Globally, CPC trends were relatively stable through mid‑year before accelerating into November and then cooling sharply. Argentina’s October value lands closer to the year’s trough than its crest.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Manufacturing in Argentina compared to the global benchmark.
Positioning the Argentine read against this arc, October’s $0.85 for Manufacturing sits roughly 25% below the global October level and about 24% below the global average across the period. As a single point, it aligns more with the global floor recorded later in January 2026 than with the November high.
Global CPC patterns followed a familiar seasonal cadence: modest firmness in Q1, a stable mid‑year band around $1.10–$1.15, and a sharp Q4 bulge culminating in November. The late‑year surge was brief and pronounced, with the largest monthly upswing into November and the steepest pullback immediately afterward. Against this backdrop, Argentina’s Manufacturing CPC in October reads as a softer outlier relative to the global Q4 ramp, indicating that this country‑industry pair did not mirror the same October escalation visible at the worldwide level.
In short, Facebook Ads benchmarks show Manufacturing CPC in Argentina running below global market levels at the October 2025 checkpoint, while the broader world trend climbed into a brief Q4 crest before easing. Understanding CPC trends within industry ad performance—alongside CPM analysis and CTR performance context—helps frame country-specific ad costs. This CPC benchmark interpretation for Manufacturing in Argentina provides a grounded comparison to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Manufacturing industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Argentina, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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December (Christmas period)
CPM might rise significantly during Carnival, Independence Day, and Christmas season. Retail and entertainment campaigns could require increased budgets.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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