Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Manufacturing advertisers in Australia ran well below the global market on Facebook Ads cost-per-click throughout the period, but with sharper ups and downs. Median CPC averaged $0.58 in Australia versus $1.14 globally—about 49% lower—while month-to-month swings were notably wider. The story opens with a December spike, followed by a steep January reset, a March rebound, and a deep April trough before CPCs settled into a mid-year, lower-cost band.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Manufacturing in Australia compared to the global benchmark.
Across December 2024 to November 2025, Australia’s Manufacturing CPC started high at $0.95 (December) and ended softer at $0.46 (November), a 51% slide from peak to finish. The period’s high was that December surge ($0.95), while the low arrived in April at $0.31. The annual average landed at $0.58, with CPCs mostly oscillating between $0.31 and $0.83.
Volatility was the defining feature: average absolute month-over-month change was roughly $0.24, nearly five times the global volatility (~$0.05). The sharpest moves included a December-to-January reset (down about 52%), a March-to-April drop (down about 62%), a near-doubling from April to May, and another pronounced decline from June to July (down about 49%). After that, CPCs moved within a narrower, mid-year band: July through October ranged from $0.35 to $0.58 before easing again in November.
Seasonality shows through the lens of country-specific ad costs. A pronounced Q4 spike in December 2024 set the ceiling, consistent with heightened competition. January reset lower, but Q1 recovered into March’s $0.83. The second quarter softened, with April marking the year’s floor before a quick rebound. Q3 was the gentlest period, hovering between $0.35 and $0.58. Early Q4 (October) ticked up to $0.58, then November pulled back to $0.46 as year-end competition globally began to intensify.
While this report focuses on CPC trends, these rhythms align with expected CPM analysis and CTR performance patterns—higher pressure around key commercial windows, softer engagement in shoulder months, and occasional rebounds tied to fresh creative bursts or campaign resets.
Relative to Facebook Ads benchmarks worldwide, Australia’s Manufacturing CPCs were consistently below market. The average gap over the period was 49% below global levels. At their narrowest, Australian CPCs trailed by about 26–27% (December 2024 and March 2025). The widest gap appeared in April 2025, when Australia sat roughly 72% under the global median.
The global series itself was steadier: a tight $1.07–$1.14 band from January through October, a September low at $1.07, and a pronounced November rise to $1.30. From December 2024 to November 2025, the global benchmark edged slightly higher (+1%), while Australia declined from $0.95 to $0.46 over the same span. In short, Australia’s Manufacturing market was both cheaper and more volatile than the worldwide average during this window.
In summary, Facebook Ads CPC trends for Manufacturing in Australia show a low-cost, high-variance profile compared to the global benchmark, with a December surge, an April trough, and a mid-year settling phase. Understanding Facebook Ads cost-per-click benchmarks for Manufacturing in Australia helps contextualize industry ad performance against global patterns and supports clearer comparisons of country-specific ad costs.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Manufacturing industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Australia, advertisers typically see good engagement rates despite moderate costs. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late December (Christmas and Boxing Day), Early December (Cyber Monday), January (Back-to-school), May (Mother's Day)
Ad costs could spike around major holidays, especially Easter, Anzac Day, and Christmas. Increased budgets and earlier scheduling may be necessary. Retailers should consider planning promotions around back-to-school and Mother's Day to maximize campaign effectiveness.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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