Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Manufacturing advertisers in Australia spent the year buying clicks well below the global going rate, but with a choppier path and a pronounced mid‑year trough. Median CPC averaged 0.63 across 2025, versus a 1.13 global benchmark, setting Australia firmly in the lower‑cost tier. The year opened soft, dipped sharply into winter, then surged to a December high—an arc that diverged from the steadier global curve punctuated by a single November spike.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Manufacturing in Australia compared to the global benchmark.
Australia’s Manufacturing CPC started at 0.44 in January and ended at 0.83 in December—an 89% climb over the year. The low arrived in July at 0.38, while the high landed in December at 0.83, producing a wide annual range of 0.45 (about 72% of the yearly average). Monthly movement underscored the turbulence: absolute changes averaged 0.17 per month, with notable swings in March–April (−0.28), June–July (−0.32), and November–December (+0.21).
The intra‑year rhythm was distinct:
By comparison, the global CPC trend was flatter: a 1.12–1.15 range for most of the year, a spike to 1.32 in November, and a reset to 1.05 in December. Global monthly volatility averaged 0.06—roughly one‑third of Australia’s swing—highlighting how much more variable country‑specific ad costs were for Manufacturing in Australia.
Seasonally, Australia showed a clear winter softness and a decisive Q4 rebound. Quarterly averages map that arc:
Globally, costs typically climb into Q4 as competition intensifies, which played out in a November surge. Australia mirrored the late‑year firming but shifted the apex to December, suggesting a slower build and a stronger finish than the market at large.
Across 2025, Australia’s Manufacturing CPC trailed global Facebook Ads benchmarks by an average of 44%. The monthly gap ranged from 21% below the global level in December (the closest approach to parity) to 65% below in July (the widest spread). While the global benchmark slipped 6% from January to December, Australia moved the other way, rising 89% end‑to‑end. The country series was also more volatile: average monthly change of 0.17 versus 0.06 globally, and a wider annual range (0.45 vs. 0.26).
In short, the global market delivered a stable, slightly elevated CPC profile with a sharp November pulse, while Australia’s Manufacturing CPC traced a deeper mid‑year dip and a stronger year‑end lift—consistently below market but with bigger month‑to‑month moves.
Understanding Facebook Ads cost‑per‑click benchmarks for Manufacturing in Australia—set against the global CPC trends—helps clarify country‑specific ad costs and the rhythm of industry ad performance over the year. This CPC analysis shows Australia’s Manufacturing sector running below the global benchmark, with a winter trough and a decisive December rebound shaping the 2025 profile.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Manufacturing industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Australia, advertisers typically see good engagement rates despite moderate costs. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late December (Christmas and Boxing Day), Early December (Cyber Monday), January (Back-to-school), May (Mother's Day)
Ad costs could spike around major holidays, especially Easter, Anzac Day, and Christmas. Increased budgets and earlier scheduling may be necessary. Retailers should consider planning promotions around back-to-school and Mother's Day to maximize campaign effectiveness.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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Cost per thousand impressions across different markets
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Cost per lead across different markets
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