Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Manufacturing advertisers in Australia spent the year paying markedly lower click costs than the global market, but with sharper month-to-month swings. Median Facebook Ads cost-per-click (CPC) averaged roughly half of the global benchmark, punctuated by deep troughs in April and July and steadier footing into late Q3 and early Q4. While the global market culminated in a pronounced November spike, Australia closed the period subdued, keeping country-specific ad costs below worldwide levels throughout.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Manufacturing in Australia compared to the global benchmark.
Across December 2024 to November 2025, Australia’s Manufacturing CPC averaged $0.58 (2025-only average: $0.55). The period opened high at $0.95 in December 2024 and ended at $0.47 in November 2025, a 51% decline from the December peak. The low point came in April at $0.31; the local high remained December’s $0.95, with a secondary high in March at $0.83.
The year moved in clear waves:
Volatility was elevated. The average absolute month-to-month move was $0.24, indicating choppier CPC trends than a typical global pattern.
The pattern tracked a familiar post-holiday reset in January, followed by late-Q1 strength. Q2 was uneven: a sharp April dip was followed by a two-month climb into June. Mid-year again softened in July before stabilizing in late winter and spring (August–October). Notably, November did not surge in Australia; CPCs eased despite the global pattern of higher Q4 competition often reflected in CPC and CPM analysis.
Globally, CPCs were steadier for most of the year, hovering around $1.08–$1.14 from January through October before climbing into November. Engagement costs typically tighten into peak shopping periods, and the global benchmark reflected that with a late-year lift.
Australia’s Manufacturing CPCs stayed below market all year. Over the shared period, Australia averaged $0.58 versus the $1.14 global benchmark—about 49% lower. Looking specifically at 2025 (Jan–Nov), the gap was similar: $0.55 in Australia versus $1.13 globally (−52%).
The gap fluctuated meaningfully:
Volatility also diverged. Global month-to-month changes averaged $0.05, compared with Australia’s $0.24—about five times more variable. The global trend nudged upward from December 2024 to November 2025 (+4%), whereas Australia declined relative to the December starting point (−51%), yet was broadly flat January to November (+3%).
In short, Facebook Ads benchmarks show Manufacturing CPCs in Australia priced well below global levels but with more pronounced monthly swings and distinct mid-year troughs. Understanding CPC trends for Manufacturing in Australia helps marketers interpret country-specific ad costs, benchmark industry ad performance, and contrast local dynamics against the steadier global pattern for the same period.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Manufacturing industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Australia, advertisers typically see good engagement rates despite moderate costs. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late December (Christmas and Boxing Day), Early December (Cyber Monday), January (Back-to-school), May (Mother's Day)
Ad costs could spike around major holidays, especially Easter, Anzac Day, and Christmas. Increased budgets and earlier scheduling may be necessary. Retailers should consider planning promotions around back-to-school and Mother's Day to maximize campaign effectiveness.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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Cost per thousand impressions across different markets
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Cost per lead across different markets
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