Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Manufacturing advertisers in Canada spent most of 2025 buying clicks at materially lower prices than the global market, then finished the year with a sharp Q4 climb that briefly pushed above worldwide levels. The year opened soft, hit a midsummer trough, and then accelerated into a December high — a choppy path with notably larger swings than the global benchmark. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Manufacturing in Canada compared to the global benchmark.
CPC trends for Manufacturing in Canada began at $0.58 in January and ended at $1.25 in December — a 114% increase from start to finish. Across the year, Canada averaged $0.81 per click, ranging from a low of $0.45 in July to a high of $1.25 in December.
The monthly path was eventful. After a quiet February ($0.59), March lifted to $0.90, before easing in April–May ($0.78 → $0.66). June recovered to $0.84, then July fell sharply to the annual low ($0.45). August steadied ($0.57) and September surged to $1.04, followed by a modest October dip ($0.93), a renewed climb in November ($1.13), and a decisive peak in December ($1.25). Month-to-month movement averaged $0.19, indicating pronounced volatility.
By contrast, the global Facebook Ads benchmarks for CPC were steadier. The worldwide average in 2025 was $1.13, with a relatively narrow band between $1.05 (December) and $1.32 (November). Global month-to-month movement averaged $0.06 — roughly one-third of Canada’s volatility.
Seasonally, Canada’s Manufacturing CPCs were softer in Q1 and Q3, firmer in Q2, and strongest in Q4:
This rhythm aligns with broader patterns where country-specific ad costs often rise into Q4 as competition intensifies. Global CPCs followed a similar cadence — generally steady through Q1–Q3, a pronounced spike in November, and a year-end pullback — but the Canadian series was more abrupt, particularly around the July trough and the September–December climb.
Relative to the global benchmark, Canada’s Manufacturing CPCs averaged about 29% lower in 2025 ($0.81 vs. $1.13). The gap was widest in midsummer: July sat 59% below the global level ($0.45 vs. $1.10). It narrowed through early fall (September was just 5% below), then flipped in December, when Canada ran 19% above global ($1.25 vs. $1.05). While the global series finished the year slightly below where it started (−6% from January to December), Canada’s path was choppier and ended far higher, marking a late-year divergence. On volatility, Canada’s month-to-month swings ($0.19) were roughly 3.3x larger than the global benchmark ($0.06).
Understanding Facebook Ads benchmarks for cost per click in Manufacturing in Canada highlights a year of below-market CPCs, sharp midsummer softness, and a decisive Q4 ascent that briefly moved above global pricing. For teams tracking CPC trends, CPM analysis, and CTR performance across industry ad performance, these country-specific ad costs provide a clear view of how Canada’s Manufacturing market compared to the global pattern in 2025.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Manufacturing industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Canada, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday and Cyber Monday), December (holiday shopping, Boxing Day), Back-to-school (August-September), Mother's Day (May)
CPM might increase during Canada Day, Labour Day, and Thanksgiving. Black Friday and Cyber Monday see heightened e‑commerce bidding. December holiday period may spike ad costs. Back-to-school and Mother's Day drive retail competition. Provincial holidays might alter weekday inventory availability.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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