Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Manufacturing advertisers in Denmark ran on markedly lower cost terrain than the global market over the past 12 months, with sharper month-to-month swings and a distinctive midyear spike. While the global benchmark for Facebook Ads CPC stayed near a steady band and surged into November, Denmark’s Manufacturing CPC traced a wider arc: a deep April trough, a June peak, then a stable, moderate Q3 before a gentle Q4 lift. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Manufacturing in Denmark compared to the global benchmark.
Monthly rhythm in Denmark showed distinct pulses:
Seasonality diverged between markets. Global CPC typically softened into late summer before rising in Q4; that pattern held with a September low and a pronounced November jump. Denmark’s Manufacturing CPC, however, found its softest point earlier in April, then surged in June before settling into a steadier Q3. Q4 shows the familiar year-end lift, though more muted locally: Denmark rose 16% from October to November (0.23 to 0.27), while the global CPC climbed about 19% in the same window.
By quarter (2025):
Denmark’s Manufacturing CPC sat below the global benchmark every month. The narrowest gap came in June (Denmark 0.45 vs. global 1.08, about 58% below), while the widest gap appeared in April (0.12 vs. 1.13, roughly 90% below). Across the year, global CPC drifted within a tight 1.07–1.32 range (+4% from start to end), while Denmark traveled a broader 0.12–0.45 band (+40% overall), and did so with nearly 2x the month-to-month volatility. In short, the global line was steady with a late-year lift; Denmark’s line was lower, choppier, and midyear-driven.
Facebook Ads benchmarks show that CPC trends for Manufacturing in Denmark remain well below global costs, with higher volatility and a midyear peak that contrasts with the global Q4 surge. Understanding country-specific ad costs and industry ad performance helps teams contextualize CPM analysis and CTR performance alongside CPC. This data-grounded view of CPC performance for Manufacturing in Denmark provides a clear comparison to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Manufacturing industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Denmark, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Christmas & Boxing Day (late Dec), Easter holidays (groceries, travel, tourism), Mother's Day and Valentine's Day
CPM and CPC could rise during Easter period due to travel-related campaigns. Late December ad competition might intensify in retail and hospitality. Whit Weekend might reduce weekday competition. Strict retail closures on holidays could drop competition, but pre-holiday CPMs may escalate.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
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