Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Manufacturing advertisers in France ran far cheaper clicks than the global market in 2025, but with sharper month-to-month swings. The year opened modestly, spiked in March, and then deflated into a low-cost summer before a light Q4 lift. The standout moments: a near-parity surge with the world in March and the year’s floor in September. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Manufacturing in France compared to the global benchmark.
CPC trends for France’s Manufacturing sector averaged $0.41 across 2025, starting at $0.36 in January and ending nearly the same at $0.36 in December. The high point arrived in March at $1.10, followed by the low in September at $0.20. The span from low to high was $0.90—more than double the annual average—illustrating a wide cost band.
Momentum was pronounced in the first half. CPC jumped 57% from January to February, then surged another 93% into March. That peak unwound quickly: April fell 69% from March, with a further drift lower through June and July. The summer trough consolidated in September at $0.20 before rebounding 84% month over month into October. November softened 18%, with December up 19% to close the year flat versus January.
Volatility averaged a 0.19-point absolute change month to month, roughly three times the global benchmark’s 0.06. In short, France’s Manufacturing CPCs were inexpensive on level but choppy in motion—punctuated by a decisive Q1 spike and a sharp September–October swing.
Seasonality settled into a clear rhythm:
Globally, CPCs tended to firm into Q4—with November as the peak—before easing in December. France followed a lighter version of that arc: a modest Q4 rise after a summer low, without a dramatic year-end surge.
Against Facebook Ads benchmarks worldwide, France’s Manufacturing CPCs were consistently below market. The country’s $0.41 annual average sat roughly 64% under the global $1.13. France never exceeded the global monthly median; the narrowest gap came in March, when France at $1.10 was just 4% below the global $1.14. The widest gap appeared in September, when France trailed by 81% ($0.20 vs. $1.09).
Trendlines diverged as well. The global series was relatively steady through most of the year, softening 6% from January to December with a pronounced November spike. France’s path was choppier but ended flat, reflecting a market that whipsawed early, compressed through summer, and stabilized into winter. On volatility, France’s average monthly swing (0.19 points) was more than triple the global norm (0.06).
Understanding Facebook Ads CPC benchmarks for the Manufacturing industry in France—set against the global baseline—highlights a low-cost but more volatile market, marked by a March spike, a late-summer floor, and a tempered Q4. These country-specific ad costs and industry ad performance patterns help frame CPC analysis for France relative to broader CPC trends worldwide.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Manufacturing industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting France, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Cyber Monday), December (Christmas & post‑Christmas sales), May–June (spring sales)
CPM and CPC might increase during spring holidays when leisure and travel campaigns see higher engagement. Extended 'ponts' (bridge days) in May could create long weekends with lower weekday ad inventory. Late November and December feature steep increases in ad competition. Christmas season may drive peak ad volumes.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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