Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Manufacturing advertisers in France are buying clicks far below global going rates — but with a choppier ride. Over the past 12 months, France’s Facebook Ads cost per click (CPC) hovered near 0.40 on average, versus a global median around 1.14. The year featured a sharp March spike that briefly pushed CPCs toward global parity before costs slid to a September low and then stabilized into late Q4.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Manufacturing in France compared to the global benchmark.
France’s Manufacturing CPC opened at 0.31 in December 2024 and finished essentially flat at 0.31 in November 2025. The path between those points was anything but flat:
Momentum built early: CPC rose from 0.36 in January to 0.57 in February, then surged 93% month over month to 1.10 in March. That peak didn’t hold. April reset to 0.34 (−69% vs. March), and costs eased through the summer, finding a floor at 0.21 in September. A modest rebound followed: 0.32 in October (+50% vs. September), settling back to 0.31 in November.
Month-to-month volatility for France averaged 0.18 points, nearly four times the global month-to-month shift of 0.05. The large March upswing and April correction accounted for much of the turbulence; the rest of the year moved in smaller steps, typically within ±0.13 points.
The year mapped to a distinct rhythm:
This cadence aligns with common seasonal pressures: higher early-year testing and scale can elevate CPCs, while mid-year demand often softens. By late Q3, costs were at their lowest in France, with a modest late-year pick-up rather than a surge.
Against the global benchmark, France’s Manufacturing CPC remained structurally lower:
The global curve was steadier — a mild drift down from December to September (1.27 to 1.07), then a pronounced Q4 push to 1.32 in November (+20% month over month). France, by contrast, saw a steeper early spike, a deeper summer trough, and a lighter Q4 lift. Overall, France’s 0.18-point average monthly swing substantially exceeded global volatility of 0.05.
In short, Facebook Ads CPC benchmarks for the Manufacturing industry in France show structurally lower, more volatile, and more seasonal country-specific ad costs compared with the global market. Understanding these CPC trends helps contextualize industry ad performance in France relative to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Manufacturing industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting France, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Cyber Monday), December (Christmas & post‑Christmas sales), May–June (spring sales)
CPM and CPC might increase during spring holidays when leisure and travel campaigns see higher engagement. Extended 'ponts' (bridge days) in May could create long weekends with lower weekday ad inventory. Late November and December feature steep increases in ad competition. Christmas season may drive peak ad volumes.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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