Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Manufacturing advertisers in Germany ran markedly cheaper clicks than the global market, but with sharper swings. From late 2024 into mid‑2025, Facebook Ads CPC trends in Germany’s Manufacturing sector dipped through Q4, surged in Q1, and reset to consistently low levels in Q2–Q3. The period opens at 0.84 in November and closes at 0.36 in August — a 57% decline end to end — while the global benchmark eased more gently. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Manufacturing in Germany compared to the global benchmark.
Across the ten-month window, Germany’s Manufacturing CPC averaged 0.65, well below the 1.15 global average. The high arrived in February at 1.44, over four times the April low of 0.34, highlighting a wide amplitude (range of 1.10 points). Month-to-month volatility averaged 0.28 points, nearly five times the global benchmark’s 0.06.
Key movements:
Overall, the pattern reads as a Q1 spike bookended by softer Q4 and low, steady Q2–Q3 levels.
The rhythm aligns with typical platform dynamics: Q4 brought pressure but at comparatively low country-specific ad costs for Germany. Q1 was the outlier — January and February lifted CPCs to or above global levels before the market cooled sharply in March. Q2 settled into the lowest span of the year (April–June averaging 0.35), and Q3 to date held a mild uptick in July, then a retreat in August. While global CPCs usually soften gradually into summer, Germany’s Manufacturing trend showed a pronounced surge-and-reset profile, then stability at a lower base.
Relative to Facebook Ads benchmarks worldwide, Germany’s Manufacturing CPCs were predominantly below market:
At its narrowest gap, Germany sat just above global CPCs in January; at its widest, the country trailed by nearly 70% in April. While the global trend slipped a measured 28% from November (1.47) to August (1.06), Germany declined 57% over the same period and was notably more volatile. The result is a choppier trajectory that converges toward consistently low CPCs from April onward.
In sum, Facebook Ads CPC benchmarks for the Manufacturing industry in Germany show a brief Q1 cost surge against a low-cost backdrop, with CPCs averaging 0.65 versus a 1.15 global norm and exhibiting higher volatility. Understanding these CPC trends in Germany provides a clear view of country-specific ad costs and how Manufacturing industry ad performance stacks up against global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Manufacturing industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Germany, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late November (Black Friday/Cyber Monday), Christmas shopping (late December), Back-to-school (August/September), Spring promotions (Easter period)
Media consumption might rise during Easter, Ascension Day, and Pentecost, especially for travel campaigns. Late November and December bring pronounced spikes in retail advertising. German Unity Day often triggers localized campaigns. Regional holidays may create unique local competition. Sunday/holiday retail restrictions may contract ad inventory.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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