Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
The clearest story in the data is a global cost-per-click (CPC) curve that holds steady for most of 2025, surges in November, and then resets sharply into December and January. For Manufacturing in Israel specifically, the dataset does not contain a sufficient in-market time series for this window, so the global line serves as the directional reference point. The shape is unmistakable: a mild lift through late spring, a gentle easing into early fall, and a pronounced Q4 spike before a two-month correction. Volatility remains modest most of the year and concentrates in the final quarter.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
This analysis explores ad performance trends for Manufacturing in Israel compared to the global benchmark.
Across the global Facebook Ads benchmarks for CPC, the period starts at $1.12 in January 2025 and finishes at $0.85 in January 2026, a decline of about 25%. The average CPC over the span is $1.11. The low arrives in January 2026 at $0.85, while the high appears in November 2025 at $1.32, creating a range of roughly $0.47 across the thirteen months.
Momentum unfolds in distinct chapters:
Monthly volatility averages roughly $0.07, with the largest swings concentrated in Q4: a +$0.19 jump in November, followed by a −$0.26 pullback in December and another −$0.21 in January. In other words, CPC trends were calm for nine months, then choppy for three.
The rhythm aligns with familiar platform seasonality: stable costs through much of the year, firmer auction pressure in late Q3 to mid-Q4, and then a post-peak comedown. November is the clear outlier on pricing pressure, consistent with fourth-quarter competition. The subsequent cool-down into December and January marks the strongest two-month recoil in the series. Outside of that Q4 flare, the market’s CPC profile reads as even-tempered—close clustering around $1.10 with modest deviations.
While CPM analysis and CTR performance often introduce their own curves, the CPC pathway here shows the most pronounced seasonal imprint in November, with engagement costs easing swiftly thereafter.
For Manufacturing in Israel, no in-market CPC observations are recorded in this period, so a direct country-versus-global gap cannot be quantified. As a directional frame, the global line rose slightly into late spring (+3%), softened into early fall (−5%), spiked in November (+17%), and retrenched across December and January (−36% combined from the peak). Without Israel-specific values, it’s not possible to label the market as above or below average, or more or less volatile than the global benchmark—only to note the global pattern that typically shapes country-specific ad costs across the platform.
In the absence of a recorded series for Manufacturing in Israel, the global CPC trends provide the directional Facebook Ads benchmarks: a calm first three quarters, a pronounced November peak, and a swift reset into the new year. Understanding cost-per-click benchmarks and country-specific ad costs for Manufacturing in Israel helps situate industry ad performance within broader CPC trends and compare it to the global pattern.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Manufacturing industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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