Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
The global Facebook Ads benchmark for cost-per-click (CPC) over the latest 13-month window settled into a clear arc: a gentle decline through mid-year, a sharp Q4 spike, and a cool-off into December. While in-market data for Manufacturing in Israel is not available for this period, the global curve provides a strong directional backdrop for country-specific ad costs. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Manufacturing in Israel compared to the global benchmark.
Globally, CPC averaged $1.14 from December 2024 through December 2025. The period opened at $1.27 (Dec 2024) and closed at $1.12 (Dec 2025), a net decline of roughly 12%. The low point arrived in September 2025 at $1.07, followed by a pronounced jump to the annual high of $1.32 in November—a level about 16% above the period average—before easing back to $1.12 in December.
Month-to-month movement was generally restrained outside Q4. The average absolute shift was about $0.06, or roughly 5–6% of the period’s mean CPC, indicating moderate volatility. The steepest ascent came in October-to-November (+$0.22, +19%), and the sharpest retreat followed in November-to-December (−$0.20, −15%). By contrast, early 2025 was notably stable: February (+$0.01), March (+$0.00), and July (+$0.00) each moved only a hair’s breadth.
Seasonality is visible in the rhythm of the year. After a slightly elevated December 2024, CPC softened across Q1 and into Q2, with June–July close to the low. August nudged higher, and September marked the trough. A Q4 ramp then accelerated into November’s peak as auction pressure intensified, before moderating in December. That pattern—a mid-year lull followed by fourth-quarter lift—is consistent with broader CPC trends and aligns with expected CPM analysis and CTR performance dynamics seen during heavy commercial periods.
Because monthly medians for Manufacturing in Israel are not available for this window, exact above- or below-market readings cannot be quantified. The global benchmark, however, frames the comparative context: a 12% net decline across the year, a narrow mid-year band anchored around $1.08–$1.14, and a pronounced Q4 rise culminating at $1.32 in November. In practical terms, this means any Israel Manufacturing CPC series observed over the same period would be read against a steady global baseline with moderate volatility most months and outsized movement in November and December—when gaps to the benchmark typically widen.
In sum, Facebook Ads benchmarks for cost-per-click show a measured global decline through mid-year, a decisive Q4 surge, and a year-end reset—useful directional context for industry ad performance in Manufacturing across Israel. Understanding CPC trends for Manufacturing in Israel through a global lens helps marketers interpret country-specific ad costs, compare Facebook Ads benchmarks over time, and situate local results alongside broader CPC patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Manufacturing industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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