Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Manufacturing CPC in Italy ran far below the global benchmark throughout the year, but with sharper month-to-month swings relative to its low base. Costs climbed through Q1, reset in April, softened into a September trough, then partially rebounded before ending the year below where they started. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Manufacturing in Italy compared to the global benchmark.
Italy’s Manufacturing CPC opened 2025 at $0.19 in January and closed at $0.13 in December, a 33% decline across the year. The annual median averaged $0.19, with a high of $0.28 in March and a low of $0.09 in September. The first quarter built steadily (January $0.19 → February $0.26 → March $0.28), then April reset to $0.19 (−31% vs. March). Costs stabilized through May–July in the low $0.20s to high $0.19s, slipped in August to $0.18, and then hit the year’s trough in September at $0.09 (−52% month-over-month). October rebounded to $0.17 (+95% vs. September), November held flat at $0.17, and December eased to $0.13.
Volatility averaged $0.045 per click month-to-month. In absolute terms that’s lower than the global benchmark’s $0.059 average monthly move, but relative to each market’s own mean, Italy was choppier: swings equaled roughly 23% of its average CPC versus about 5% for the global market. The range in Italy (from $0.09 to $0.28) nearly matched its annual mean, underscoring a year defined by sharp mid-year compression and a brisk autumn rebound.
Quarterly rhythm shows a step-down over time: Q1 averaged $0.24, Q2 $0.22, Q3 $0.16, and Q4 $0.16. The September trough was the clear inflection point, with a brief Q4 recovery that didn’t fully restore early-year levels.
The pattern fits familiar auction seasonality with a twist. Q1 strengthened into March before a spring reset in April. Summer softened progressively, culminating in a pronounced September dip. The market rebounded in October and held through November before year-end costs cooled again in December. Globally, CPCs often rise into peak demand in November; Italy’s Manufacturing CPC saw only a mild October–November plateau and then softened into December, indicating a more muted Q4 run-up compared to the broader market.
Against the global Facebook Ads benchmarks, Italy’s Manufacturing CPC was consistently below market. The global median averaged $1.13 for 2025 (high in November at $1.32; low in December at $1.05), while Italy averaged $0.19—about 83% lower on the year. The gap was narrowest in March, when Italy’s $0.28 was 75% below global levels, and widest in September, when $0.09 was 92% below. Trend-wise, the global line was steadier overall and finished modestly lower (December down ~6% vs. January), while Italy’s series was more dramatic, ending 33% below January. November was the global high, but not a local peak in Italy.
Understanding Facebook Ads cost‑per‑click benchmarks for Manufacturing in Italy highlights country-specific ad costs, the 2025 CPC trends, and how industry ad performance diverged from the global pattern. These CPC benchmarks provide a clear read on pricing momentum in Italy’s Manufacturing sector relative to worldwide CPC analysis and CTR performance context.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Manufacturing industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Italy, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late November (Black Friday/Cyber Monday), Christmas & post‑Christmas sales (late December), Ferragosto (mid‑August) summer tourism, Back‑to‑school (September)
CPM and CPC might increase during spring holidays when Italians engage in travel or leisure. Ferragosto may see travel and hospitality ads face high competition while retail CPMs dip. Late November and December see ad demand surges. 'Ponte' long weekends could affect ad pacing with stronger performance on adjacent weekdays.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app