Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Manufacturing CPC in the Netherlands ran well below the global benchmark throughout the year, but the bigger story is the rhythm: a sharp surge into March, a dramatic April reset, and a steadying finish into Q4. While the global market stayed relatively stable with a predictable Q4 spike, Dutch manufacturing CPCs moved in wider arcs and finished the year higher than they started.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
This analysis explores ad performance trends for Manufacturing in the Netherlands compared to the global benchmark.
For 2025, Manufacturing CPCs in the Netherlands averaged 0.35, versus a 1.13 global average—about 69% lower overall. The year opened at 0.23 in January and closed at 0.34 in December, a 47% lift from start to finish.
The peak arrived early at 0.62 in March, followed by the year’s trough in April at 0.12. That swing defined the year’s volatility: a -80% drop from March to April, then a +369% rebound into May (0.57). From there, prices eased into a softer summer and stabilized in Q4.
Seven of twelve months printed below the Dutch annual average of 0.35, with Q1 (0.41) the strongest quarter and Q3 (0.28) the softest. Q4 (0.35) finished essentially on-par with the yearly mean, led by a modest October lift (0.38) followed by a flat November–December.
The Netherlands showed an early-year build, cresting in March before a sharp April reset—an atypical spring pattern for CPC trends. Summer was subdued, with July–September moving in a narrow band between 0.24 and 0.33. Unlike the classic end-of-year climb seen globally, Dutch manufacturing CPCs held steady in Q4: October edged up, November cooled slightly, and December landed close to the quarterly average.
Viewed by quarter:
Relative to Facebook Ads benchmarks globally, the Netherlands remained below market every month:
In summary, Facebook Ads benchmarks for Manufacturing in the Netherlands reveal low country-specific ad costs relative to the world—paired with outsized intra-year swings. The profile: a March peak, an April reset, a quiet summer, and a steady Q4 without a holiday surge. Understanding CPC trends and industry ad performance for Manufacturing in the Netherlands helps marketers contextualize local CPC behavior against the global benchmark and interpret broader CPM analysis and CTR performance patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Manufacturing industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Netherlands, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late November–early December (Black Friday/Cyber Monday), December (Christmas and Boxing Day sales), Spring holidays (April–June tourism)
CPM and CPC might rise during spring holiday cluster when travel and leisure ads see elevated engagement. Liberation Day (May 5) is mandatory national holiday—ad inventory might shrink. Ad competition increases in late December for holiday promotions. Few summer holidays mean more consistent campaign performance through summer.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app