Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Manufacturing advertisers in the Netherlands ran markedly lower cost-per-clicks than the global market throughout the period. CPCs in this segment averaged 0.36, versus a 1.14 global median — roughly 68% lower — with sharp mid-year swings framing a late-year lift. The most dramatic movement came in spring: a surge into March, a steep April drop, and a quick rebound in May. Summer costs narrowed into a tighter band before nudging higher into October and November. Volatility was a defining feature, with larger month-to-month shifts than the global benchmark.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Manufacturing in the Netherlands compared to the global benchmark.
The series opens at 0.40 CPC in December 2024 and finishes at 0.45 in November 2025, a 12% rise end to end. Over the full window, Manufacturing CPCs in the Netherlands averaged 0.36, peaking at 0.62 in March and bottoming at 0.12 in April — a range of 0.50. The most dramatic monthly moves occurred in back-to-back spring months: March to April saw an 80% drop (0.62 to 0.12), followed by a 369% rebound in May (to 0.57). From there, costs eased into a steadier summer band: July through September ranged from 0.24 to 0.33, a narrow 0.08 spread, before firming again in October (0.38) and November (0.45).
Across the period, average month-to-month volatility was 0.19 points. That pace of change was significantly higher than the global benchmark’s 0.05 average movement, underscoring a choppier local market. Quarter by quarter, the rhythm reads: Q1 2025 averaged 0.41 (building into March), Q2 cooled to 0.36 (pulled down by April’s trough), Q3 settled at 0.28, and early Q4 (October–November) rebounded to 0.41.
Seasonally, the pattern shows a strong March, a spring reset in April, and a gradual summer softening. July–September sat in a compressed range, indicating a quieter cost environment before Q4 demand lifted CPCs. This is consistent with typical Facebook Ads benchmarks where Q4 often brings higher competition and rising costs. While the Netherlands series does not include December 2025, the October–November lift signals the early stages of that seasonal build.
Relative to the global benchmark, Manufacturing CPCs in the Netherlands were consistently below market — typically 46% to 89% lower each month. The narrowest gap came in March (0.62 vs. 1.14 globally, 46% below), and the widest in April (0.12 vs. 1.13, 89% below). Other reference points highlight the gap’s persistence: September printed 0.24 in the Netherlands versus 1.07 globally (−77%), while November closed at 0.45 vs. 1.32 (−66%).
Trend-wise, the global series was steadier: it declined into midyear and then rose, ending up 4% from December to November, with a pronounced November spike (1.32). The Netherlands followed a more jagged path — same broad seasonal skeleton, but with roughly four times the monthly volatility. Despite the late-year lift, the Netherlands stayed well below the global level throughout.
In short, Facebook Ads CPC trends for Manufacturing in the Netherlands show structurally lower country-specific ad costs than the global average, punctuated by sharp spring swings and a measured Q4 rise. Understanding CPC benchmarks for Manufacturing in the Netherlands helps situate industry ad performance against global Facebook Ads benchmarks and complements broader CPM analysis and CTR performance context.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Manufacturing industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Netherlands, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November–early December (Black Friday/Cyber Monday), December (Christmas and Boxing Day sales), Spring holidays (April–June tourism)
CPM and CPC might rise during spring holiday cluster when travel and leisure ads see elevated engagement. Liberation Day (May 5) is mandatory national holiday—ad inventory might shrink. Ad competition increases in late December for holiday promotions. Few summer holidays mean more consistent campaign performance through summer.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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