Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
February 2025 - February 2026
Detailed observation of presented data
Manufacturing advertisers in New Zealand spent 2025 riding a choppy CPC curve that sat well below the global benchmark but moved with far bigger month‑to‑month swings. The year opened soft, spiked sharply in March and May, slid through mid‑year, and steadied into a firmer Q4 finish. Volatility was the headline: large lifts and pullbacks defined the rhythm more than a single directional trend. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Manufacturing in New Zealand compared to the global benchmark.
CPC for New Zealand Manufacturing averaged 0.83 across 2025, ranging from a low of 0.40 in February to a peak of 1.44 in March. The year started at 0.56 in January and closed at 0.91 in December, a 61% rise from start to finish. Two standout surges defined the year: March’s 1.44 and May’s 1.37. Between them sat brief cooling in April (0.79), followed by a mid‑year downswing that reached a trough in July at 0.45. August rebounded to 1.13, September softened to 0.61, and Q4 held steadier at 0.62 in October, 1.08 in November, and 0.91 in December.
Monthly movement averaged 0.47 points, signaling sharp swings compared with the calmer global pattern. The full‑year range in New Zealand spanned 1.04 points; by contrast, the global range was 0.26 points, underscoring how much more variable country‑specific ad costs were for this industry.
The pattern in New Zealand was punctuated by early‑year volatility: a deep February dip followed by a dramatic March lift. A second crest in May preceded a mid‑year cool‑down, with June–July marking the softest stretch of the year. August delivered a clean rebound before easing again in September and stabilizing through Q4. This rhythm aligns loosely with typical platform seasonality where performance often softens through Q3 and competition intensifies into Q4, though New Zealand’s spikes in March and May were more pronounced than seasonal norms.
Quarterly averages emphasize the cadence: Q1 at 0.80 (muted by January–February troughs), Q2 the strongest at 0.94, Q3 the softest at 0.73, and Q4 stabilizing at 0.87.
Relative to Facebook Ads benchmarks globally, New Zealand’s Manufacturing CPC ran 26% below the 1.13 global average for 2025. The market cleared the global level in only two months: March (+26%) and May (+19%). August nearly matched the benchmark (−0.3%), while the widest gaps appeared in February (−65%) and July (−59%). Nine of twelve months trailed the global level, one was essentially at parity, and two were above market.
The global series moved within a narrow band for most of the year (average monthly change 0.06), then surged in November to a 1.32 high before resetting in December (1.05). New Zealand mirrored the late‑year cooling but with a calmer Q4 profile relative to its earlier spikes.
In short, CPC trends for Manufacturing in New Zealand were cost‑efficient versus the global benchmark yet markedly more volatile, defined by March and May spikes, a mid‑year lull, and a steadier Q4. These Facebook Ads benchmarks provide a clear read on country‑specific ad costs and industry ad performance; while this report centers on CPC, many teams contextualize it alongside CPM analysis and CTR performance. Understanding CPC benchmarks for Manufacturing in New Zealand helps advertisers gauge how local dynamics diverge from global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Manufacturing industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting New Zealand, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November–early December (Black Friday/Cyber Monday), Christmas season (Boxing Day sales), Mid‑year promotions (Matariki in June), Back-to-school (late January/early February)
CPM and CPC might rise around Waitangi Day and ANZAC Day as public events increase media consumption. Matariki is new public holiday with growing awareness—advertising may see elevated competition. Late November–December Black Friday/Cyber Monday could drive ad costs significantly. Regional anniversary holidays may cause local inventory shifts.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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