Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Manufacturing advertisers in Norway ran on materially lower cost-per-clicks than the global market this year, but with a choppier rhythm. CPCs built quickly into a March high, reset sharply in April, drifted lower into a September trough, and then rebounded through Q4. Against a steadier global benchmark that bottomed in September and climbed into November, Norway showed bigger month-to-month swings and deeper seasonal valleys.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Manufacturing in Norway compared to the global benchmark.
Across December 2024 to November 2025, Norway’s Manufacturing CPC averaged $0.28, starting at $0.21 in December and ending at $0.29 in November (+39%). The year’s high was $0.44 in March, while September marked the low at $0.16. The overall range—from $0.16 to $0.44—shows a wide 64% peak‑to‑trough swing. Month-to-month volatility averaged $0.10, roughly double the global benchmark’s $0.05.
The early-year arc was pronounced: +51% from January to February and another +36% into March, followed by a sudden −55% reset in April (−$0.24 month over month, the steepest drop of the year). CPCs rebuilt through May and June to $0.38, cooled in July ($0.26), ticked up in August ($0.29), then slipped to the September low. Q4 delivered a two-step rebound, +70% from September to October and a further +8% into November, closing the year below the March peak but above the annual average.
Seasonality was clear. Norway’s CPC trends tightened through Q1, spiked in March, and then corrected in April—a classic post-peak normalization. Early summer regained momentum, but late summer softened, culminating in the September floor. From there, competition and demand lifted costs into November, which finished 84% higher than September but still shy of the spring high.
The global rhythm traced a milder version of this pattern. Worldwide CPCs hovered around $1.13–$1.14 for much of H1, eased in mid-year, hit their lowest point in September ($1.07), and surged into November ($1.30), a standard Q4 lift.
Norway’s Manufacturing CPCs averaged $0.28 versus the global $1.14—about 76% below market levels. The gap narrowed and widened through the year: the closest point was March, when Norway’s $0.44 stood 62% below the global $1.14; the widest was September, when Norway’s $0.16 trailed the global $1.07 by 85%. While the global series was relatively steady (+1% from December to November), Norway ended higher (+39%) but took a much choppier route, with more frequent and larger monthly swings.
Put simply: country-specific ad costs in Norway were consistently below global Facebook Ads benchmarks for CPC, tracked similar seasonal contours (a September low, Q4 firming), but displayed greater amplitude and faster pivots—especially the March surge, April reset, and sharp Q4 rebound.
Understanding Facebook Ads cost-per-click benchmarks for the Manufacturing industry in Norway highlights how CPC trends compare to the global market—lower on average, more volatile month to month, and seasonally synchronized around a September dip and Q4 rise. These benchmarks help anchor industry ad performance expectations in Norway against worldwide CPC patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Manufacturing industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Norway, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Singles Day), December (Christmas & post‑Christmas sales), Spring holiday period (April–May travel and tourism)
CPM and CPC could rise during Easter and Ascension when Norwegians travel or spend time on leisure. Constitution Day (May 17) is widely celebrated—media activity may increase and ad competition could intensify. Most public holidays result in shop closures; ad inventory may shrink during holidays. Pentecost weekend may reduce weekday competition.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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