Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Manufacturing in Singapore showed a two-act CPC story against the global Facebook Ads benchmarks: a dramatic November spike followed by a long stretch of below-market stability. After landing far above the global benchmark in November 2024, Singapore’s cost-per-click reset in December and stayed consistently lower than worldwide levels through August 2025, with modest mid-year variations rather than sharp swings. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Manufacturing in Singapore compared to the global benchmark.
CPC opened at a standout $3.87 in November 2024, then collapsed to $0.37 in December (−90%). From there, Singapore’s Manufacturing CPC moved within a narrow band, finishing August 2025 at $0.29. Over the full November–August window, CPC averaged $0.72; however, that average is skewed by the November spike. The 2025 run-rate (January–August) averaged $0.37.
Highs and lows were clear:
The journey from February’s local high to August marked a steady −42% slide ($0.50 to $0.29). Month-to-month swings averaged $0.44 across the full period, dominated by the November-to-December reset; excluding that move, average absolute change ran close to five cents per month, signaling a stable cost environment after the reset.
Globally, the benchmark remained steady by comparison, averaging $1.15 over the same November–August stretch, with a high of $1.47 in November 2024 and a low of $1.03 in June 2025.
The pattern lines up with familiar seasonal contours: a Q4 peak, a Q1 plateau, and a softer Q2 before a mild Q3 steadiness.
The global benchmark also reflected seasonal gravity, easing from roughly $1.14 in Q1 to around $1.09 in Q2, then inching back to about $1.11 in early Q3.
Against the global benchmark, Singapore’s Manufacturing CPC was an outlier only once. In November 2024, it ran 2.6x the global average (+163%). From December onward, it consistently sat below market:
On average, Singapore’s CPC across the full period was about 38% below global; looking at 2025 only, the gap widened, with Singapore averaging $0.37 versus a global $1.10 (≈66% lower). Volatility mirrored this: Singapore appeared more volatile overall due to the single November reset; once past December, monthly moves matched the global benchmark’s steadiness.
In sum, Facebook Ads cost-per-click benchmarks for Manufacturing in Singapore show a one-time Q4 surge followed by a year of sub-$0.50 efficiency, consistently 55–75% below global levels and stabilizing around $0.30–$0.32 through late summer. Understanding CPC trends and country-specific ad costs for Manufacturing in Singapore helps teams compare industry ad performance to global patterns and anticipate seasonal dynamics in Facebook Ads benchmarks.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Manufacturing industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Singapore, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late January (Chinese New Year), October–December (Deepavali, National Day promotions, Christmas), Mid-year retail events
CPM and CPC might rise during Chinese New Year and Deepavali for gifting, food, and apparel categories. Good Friday, Hari Raya, and Vesak Day long weekends could shift consumer behavior and spike media consumption. National Day promotions might elevate ad costs in entertainment and tourism. Singapore's small, affluent market means events can have noticeable retail impact.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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