Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Manufacturing advertisers in Spain operated at remarkably low cost levels this past year, with click costs far below the global benchmark but moving in sharper swings month to month. Median CPC averaged about $0.28 in Spain versus $1.14 globally—roughly 75% lower—yet the Spanish series traced a choppier path, from a late-summer trough to a strong Q4 rebound. Peaks in May and July framed a volatile middle of the year, with September marking the low point and November closing high. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Manufacturing in Spain compared to the global benchmark.
Across the 12-month window (Dec 2024–Nov 2025), Spain’s Manufacturing CPC ranged from a low of $0.12 (September) to a high of $0.51 (May), averaging $0.28. The period opened near $0.25 in December, dipped to $0.17 in January, and then climbed through March ($0.39). After a brief pullback in April ($0.27), costs spiked in May ($0.51, +85% vs. April) before sliding to $0.21 in June (−42% vs. May). A fresh lift arrived in July ($0.45, +114% vs. June), then the market hit its softest stretch: August ($0.15) and the year’s low in September ($0.12). The close was decisive, with a rebound in October ($0.17) and a surge to $0.42 in November (+146% vs. October). From January’s trough to November’s finish, CPC rose 156%; from September’s low, it rebounded 269%.
Volatility stood out. Absolute month-to-month movement averaged $0.17—about 59% of the local average CPC—signaling a market that swung sharply between troughs and rallies.
Spain’s seasonality was exaggerated relative to typical CPC trends. Q1 built from a soft January into March. Q2 produced an early spike (May) followed by a correction in June. Q3 was the soft patch, with August and especially September marking the annual low. Q4 turned upward, with November landing among the year’s highest months.
This rhythm contrasts with common platform seasonality where CPC often softens into mid-year and firms in Q4. Spain followed the broad Q4 firming pattern but amplified the mid-year swings.
Against the global Facebook Ads benchmarks, Spain’s Manufacturing CPCs were consistently below market, and materially so:
The gap narrowed and widened through the year. At its narrowest, Spain trailed by 56% (May: $0.51 vs. Global $1.14). At its widest, the gap reached 89% (September: $0.12 vs. Global $1.07). While the global trend crept higher into Q4 (+16% from January to November), Spain’s trend was choppier and ultimately steeper (+155% over the same stretch).
In sum, Facebook Ads CPC trends for Manufacturing in Spain show a low-cost but high-variance market: consistently below global country-specific ad costs, yet prone to pronounced monthly swings, especially around mid-year and into a strong Q4. Understanding CPC performance benchmarks for Manufacturing in Spain helps contextualize industry ad performance against the steadier global baseline.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Manufacturing industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Spain, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November–early December (Black Friday/Cyber Monday), Mid-August (summer promotions), December (Christmas & post-Christmas sales)
CPM and CPC might increase during Semana Santa (Holy Week) and May Day, particularly for travel and tourism campaigns. 'Puentes' (bridge days) could reduce weekday inventory while pre-holiday traffic boosts media consumption. Black Friday typically marks sharp rises in retail competition. Late December brings peak ad volumes and e‑commerce CPM spikes.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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