Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Sweden’s Manufacturing market ran structurally below the global benchmark on Facebook Ads CPCs throughout the period, but with sharper month-to-month swings. Median CPC averaged 0.37 from December 2024 through November 2025 versus a global average near 1.14 — roughly 67% lower. The story was defined by a pronounced March spike and an equally sharp April trough, followed by a steadier mid-year band and a flat finish into late Q4. Volatility was elevated, with a few standout months driving most of the movement.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Manufacturing in Sweden compared to the global benchmark.
The period opened at 0.57 CPC in December 2024 and closed at 0.30 in November 2025, a 48% decline over 12 months. The median peaked in March at 0.85 before dropping to a low of 0.12 in April — a 0.73-point swing and a 7x difference between the trough and the peak. Across the year, Sweden’s Manufacturing CPC averaged 0.37, with most months clustering between 0.27 and 0.41 after spring’s whiplash.
The month-to-month path was choppy: a modest lift from January to February (+0.03) exploded into March (+0.47), then unwound in April (−0.73). A gradual rebuild followed through June (+0.18), before settling into tighter moves in late summer and fall. Measured as absolute monthly change, volatility averaged 0.19 points — substantially more turbulent than the global benchmark’s 0.05.
Seasonality broke into clear chapters. Q1 (0.53 average) was elevated by March’s surge, while Q2 was the softest stretch at 0.25, led by April’s low. Q3 stabilized at 0.31 with a narrow 0.10 range across July–September. Early Q4 (October–November) held steady at roughly 0.31, showing little of the late-year lift often seen in broader markets.
Globally, CPCs remained relatively consistent through the first half, then firmed into Q4 with a visible November spike. Sweden’s Manufacturing CPCs diverged: a dramatic spring spike-and-dip, then a contained summer and muted late-Q4 profile.
Sweden’s Manufacturing CPCs trailed global Facebook Ads benchmarks in every month. The market averaged 0.37 vs. 1.14 globally (−67%). The gap was narrowest in March, when Sweden sat 25% below the global level (0.85 vs. 1.14), and widest in April at 89% below (0.12 vs. 1.13). Through the year, the delta typically ranged 62%–77% below global, especially across summer and fall.
Momentum also differed. From December to November, the global benchmark inched up about 2%, while Sweden declined 48%. Volatility was the clearest contrast: Sweden’s average monthly swing (0.19) was roughly 3.6x the global average (0.05), underscoring a more uneven local pricing environment for clicks.
Understanding Facebook Ads CPC benchmarks for Manufacturing in Sweden highlights a market with consistently lower country-specific ad costs than the global norm, punctuated by a sharp spring spike, an April reset, and a steadier second half. These CPC trends provide a clear view of industry ad performance in Sweden relative to the global benchmark.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Manufacturing industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Sweden, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late November (Black Friday is huge), December (Christmas and post-Christmas sales), June (Midsummer seasonal promotions), January (Winter sale season)
CPMs might spike during Black Friday and early December, especially in e‑commerce and fashion. Easter and Midsummer holidays often decrease weekday inventory but increase media usage during long weekends. Midsummer tends to be quiet in retail but active in travel and food sectors. Post-Christmas sales in January still see high digital ad demand.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app