Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Manufacturing advertisers in Sweden saw consistently lower Facebook Ads cost-per-clicks than the global benchmark, but with sharper month-to-month swings. CPCs started elevated into late 2024, spiked in March 2025, then dropped to the year’s low in April before settling into a steadier mid-year rhythm. The result: a market that’s cheaper than average but notably more volatile, with standout months that define the narrative.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Manufacturing in Sweden compared to the global benchmark.
Across November 2024 to October 2025, Sweden’s Manufacturing CPC averaged $0.41. It began at $0.77 in November 2024 and ended at $0.29 in October 2025, a 62% decline over the period.
The high point came in March 2025 at $0.85, followed by an abrupt low in April at $0.12 — a swing of $0.73 that defined the year’s volatility. Month-to-month moves averaged $0.21, roughly half of the average CPC itself, underscoring the choppiness. Key movements included:
Seasonally, Sweden mirrored some global rhythms but with stronger amplitude:
Globally, CPCs followed a more measured path: a high in November 2024 ($1.46), easing toward mid-year and running near $1.05–$1.09 in late summer and October.
Compared to the global benchmark (average $1.14 for the same period), Sweden’s Manufacturing CPC averaged 64% lower at $0.41. The monthly gap was narrowest in March (25% below global) and widest in April (nearly 90% below), with most months running 60–75% under. While the global trend slipped 28% from November to October ($1.46 to $1.05), Sweden’s line fell more steeply (−62%, $0.77 to $0.29) and was far more volatile: average monthly swings of $0.21 in Sweden versus $0.05 globally — about 4.6 times greater. The range told a similar story: Sweden spanned $0.12 to $0.85 (1.78× its mean), while global moved from $1.04 to $1.46 (0.37× its mean).
In sum, Facebook Ads CPC trends for the Manufacturing industry in Sweden show structurally lower country-specific ad costs than the global benchmark, coupled with sharper month-to-month variability and pronounced seasonal inflections. Understanding these Facebook Ads benchmarks for Manufacturing in Sweden helps teams interpret industry ad performance and compare local CPC patterns to global dynamics.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Manufacturing industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Sweden, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday is huge), December (Christmas and post-Christmas sales), June (Midsummer seasonal promotions), January (Winter sale season)
CPMs might spike during Black Friday and early December, especially in e‑commerce and fashion. Easter and Midsummer holidays often decrease weekday inventory but increase media usage during long weekends. Midsummer tends to be quiet in retail but active in travel and food sectors. Post-Christmas sales in January still see high digital ad demand.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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