Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Manufacturing advertisers in the United Arab Emirates saw a dramatic reset in Facebook Ads cost-per-click (CPC) over the past ten months: a high-cost Q4 2024 gave way to a sudden, persistent low-CPC regime from March 2025 onward. The period begins well above the global benchmark, then pivots sharply below it, with CPCs stabilizing in a narrow, ultra-low band through late summer. Volatility was concentrated at the inflection point; thereafter, movement was subdued and steady.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Manufacturing in the United Arab Emirates compared to the global benchmark.
CPC in the United Arab Emirates started at $2.22 in November 2024 and ended at $0.18 in August 2025, a 92% decline across the window. The period high was November ($2.22), and the low was August ($0.18). The average CPC over these ten months was $0.86, notably below the global average of $1.15 for the same months.
The key turning point arrived in March 2025: CPC fell from $1.41 in February to $0.29 in March (−80%), then settled into a sub-$0.30 band for six straight months (March–August). Four of those months landed under $0.25. After the March reset, minor movements defined the rhythm—an incremental lift into July ($0.27) followed by a fresh low in August ($0.18).
Volatility averaged $0.24 in absolute month-to-month change, about four times higher than the global benchmark’s $0.06. That said, the turbulence was front-loaded. From March to August, average monthly change cooled to ~$0.045, reflecting a stable low-cost phase.
The pattern aligns with broad seasonal contours but with an outsized adjustment: elevated CPCs in late Q4 2024, easing through early Q1 2025, then a pronounced step-down in March. The second quarter and mid–third quarter held to a remarkably tight range near $0.20–$0.27, with only a modest midsummer bump in July before a new low in August.
This creates a two-act year: an expensive, declining Q4-to-Q1 arc followed by a durable low-cost environment in Q2 and early Q3. The March inflection is the hinge—both the biggest single-month drop and the start of a new baseline level.
Relative to Facebook Ads benchmarks globally, the United Arab Emirates began the period above market and ended significantly below it. From November through February, CPCs were 25%–51% higher than the global baseline (e.g., November: $2.22 vs. $1.47 globally). Starting in March, the relationship inverted: CPCs ran 75%–83% below global levels each month (e.g., April: $0.21 vs. $1.12 globally; August: $0.18 vs. $1.06).
The global trend eased steadily (−28% from November to August), moving within a relatively narrow band of $1.47 to $1.03. By contrast, the United Arab Emirates fell −92% over the same span, with a single-step drop in March defining the divergence. The narrowest gap occurred in February (+25% vs. global), while the widest gap appeared in August (−83% vs. global). Even as the global benchmark continued to soften into September ($0.95), it remained far above the United Arab Emirates’ Q2–Q3 levels.
In sum, CPC trends for Manufacturing in the United Arab Emirates show a high-cost Q4, a measured Q1 decline, and a March reset to sustained, ultra-low country-specific ad costs—well below the global benchmark. Understanding Facebook Ads benchmarks for cost-per-click in the Manufacturing industry in the United Arab Emirates helps quantify pricing dynamics, compare industry ad performance to global patterns, and situate CPC analysis alongside broader CTR performance and CPM analysis across markets.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Manufacturing industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting United Arab Emirates, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Ramadan + Eid (Mar–Apr), End of November–December (UAE National Day, Christmas, New Year), Dubai Shopping Festival (mid-Dec through Jan)
CPMs may rise sharply during Ramadan and Eid, especially in e‑commerce, gifting, F&B, and beauty sectors. UAE National Day campaigns could lead to high local bidding activity in travel, banking, and luxury retail. Dubai Shopping Festival drives elevated CPMs from mid-December to mid-January. Islamic holidays shift each year, affecting year-over-year comparisons.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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