Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Manufacturing advertisers in the United Arab Emirates ran on a distinctly lower-cost footing than the global market in 2025, with cost-per-click levels that started modest, spiked briefly in March, and then slid steadily into a Q4 floor. The pattern is clear: an early-year lift, a mid-year plateau, and a pronounced second-half deflation, punctuated by a November low and a small December rebound. While global CPCs were relatively stable with a sharp November surge, the United Arab Emirates charted a very different cadence—consistently cheaper and more elastic in percentage terms. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Manufacturing in the United Arab Emirates compared to the global benchmark.
Median CPC for Manufacturing in the United Arab Emirates averaged $0.17 across the year (mean: $0.165), beginning at $0.16 in January and ending at $0.076 in December—a 54% decline from start to finish. The annual high arrived in March at $0.29, followed by the annual low in November at $0.068, marking a 76% slide from peak to trough. Three months cleared $0.20 (March, May, June); the remaining nine months sat below that mark.
Month-to-month movement was moderate in dollar terms but meaningful relative to the level: average absolute change was $0.041, roughly 25% of the mean CPC. The largest month-to-month shifts were March’s jump from February (+$0.094) and April’s pullback (−$0.092). The back half softened in steps—down through September ($0.096), a brief uptick in October ($0.116), then the November low before a mild December rebound.
Quarterly rhythm underscores the slide: Q1 averaged $0.216, Q2 held steady at $0.215, Q3 fell to $0.145, and Q4 settled at $0.086. First-half CPC averaged $0.215 versus $0.116 in the second half, a 46% lower H2 profile.
The curve shows a typical early-year firmness, cresting in March, then easing gradually through summer, with a faster descent into late Q3 and Q4. September represented a key step-down, October paused the decline, and November set the yearly floor. December’s slight lift did not alter the broader H2 downtrend. While CPM analysis often highlights Q4 competition globally, the United Arab Emirates Manufacturing CPC trends moved counter to that intensity, with costs compressing into year-end.
The global Facebook Ads benchmark averaged $1.13 CPC for the year, with a narrow January-to-December shift (−6%) and a notable November spike to $1.32 before falling to $1.06 in December. By contrast, the United Arab Emirates Manufacturing CPC remained consistently below market—about 85% under the global average overall. Monthly gaps ranged from roughly 75% below at the narrowest (March) to 95% below at the widest (November). In absolute terms, global CPCs swung by about $0.059 month to month on average; in relative terms, global shifts were mild (~5% of the mean) versus the United Arab Emirates’ sharper percentage swings (~25% of its mean).
Closing the year, the divergence is stark: the global line was relatively flat with a Q4 spike, while Manufacturing in the United Arab Emirates declined steadily, bottomed in November, and only marginally rebounded in December.
Understanding Facebook Ads cost-per-click benchmarks for Manufacturing in the United Arab Emirates reveals a low-cost, highly elastic CPC profile versus global CPC trends—useful context for evaluating country-specific ad costs and industry ad performance against worldwide patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Manufacturing industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting United Arab Emirates, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Ramadan + Eid (Mar–Apr), End of November–December (UAE National Day, Christmas, New Year), Dubai Shopping Festival (mid-Dec through Jan)
CPMs may rise sharply during Ramadan and Eid, especially in e‑commerce, gifting, F&B, and beauty sectors. UAE National Day campaigns could lead to high local bidding activity in travel, banking, and luxury retail. Dubai Shopping Festival drives elevated CPMs from mid-December to mid-January. Islamic holidays shift each year, affecting year-over-year comparisons.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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