Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Argentina’s Facebook Ads cost-per-click traced a dramatic climb across the year, starting at pocket-change levels and finishing near global territory. While the global benchmark drifted slightly downward, Argentina’s CPC rose in bursts, with several sharp surges punctuated by brief cooldowns. The year closed with the narrowest gap to global pricing, capping a volatile run that redefined country-specific ad costs month by month. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Argentina compared to the global benchmark.
Argentina’s CPC opened at $0.06 in December 2024 and finished at $1.05 in December 2025—an eighteen-fold increase (+1,708%). The median CPC averaged $0.31 across the period, far below the global average of $1.14. The low came at the start ($0.06 in December 2024), with a near-repeat trough in April 2025 ($0.06). The high arrived in December 2025 at $1.05.
Movement was choppy and pronounced. Early incremental gains in January–February (+12% and +2%) gave way to a March spike to $0.16 (+133%), followed by an April pullback (−60%). Momentum rebuilt through May–July, reaching $0.50 in July (+144% from June), then softened in August–September. Q4 reignited: October jumped to $0.59 (+167%), November edged higher (+6.8%), and December surged to the yearly peak (+66% month over month).
Volatility was markedly high. Absolute month-to-month change averaged $0.15 (or 69% on a percentage basis), more than double the global dollar swing of $0.07 and far above the global average percentage shift of about 5–6%. Nine of twelve intervals posted increases, underscoring a strong upward bias with intermittent dips.
Seasonality was visible but amplified. Q1 rose steadily into March, typical of post-holiday engagement normalizing. Q2 split: a sharp April trough, then consistent rebuild into June. Q3 peaked early in July, then cooled through September. Q4 delivered the most aggressive lifts, a pattern aligned with increased competition and spend late in the year; Argentina’s October–December sequence formed the period’s steepest climb, ending at the annual high.
Throughout the year, Argentina’s CPC remained below the global benchmark. The average gap was substantial—Argentina at $0.31 versus $1.14 globally (about 73% lower). The widest shortfall appeared early: December 2024 was roughly 95% below global levels ($0.06 vs. $1.28). The narrowest gap emerged at the end: December 2025 was just 5% below global CPCs ($1.05 vs. $1.10), reflecting a 96% narrowing in absolute difference across the year.
The directional contrast is notable. Global CPC slipped modestly from $1.28 to $1.10 (−14%), with a predictable November spike and a December comedown. Argentina, by contrast, climbed steeply and unevenly, with larger swings and a late-year rally that nearly converged with global pricing.
In summary, Facebook Ads benchmarks for cost per click in all industries in Argentina show a low-cost start, outsized volatility, and a decisive year-end lift that brought CPC close to global levels. Understanding CPC trends and country-specific ad costs in Argentina helps marketers contextualize industry ad performance against the worldwide pattern.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Argentina, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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December (Christmas period)
CPM might rise significantly during Carnival, Independence Day, and Christmas season. Retail and entertainment campaigns could require increased budgets.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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