Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Colombia’s Facebook Ads cost-per-click (CPC) spent 2025 well below the global benchmark, yet climbed steadily through the year and finished with a sharp Q4 surge. The year’s rhythm was defined by a low-cost mid-year stretch and a dramatic October–December escalation, with October and December standing out as the most expensive months. Relative volatility was higher than the global pattern, but the absolute levels remained far cheaper than the worldwide median.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Colombia compared to the global benchmark.
Across the 13-month view (Dec 2024–Dec 2025), Colombia’s CPC averaged about $0.20 (0.196), starting at $0.10 in December 2024 and ending at $0.32 in December 2025. Within calendar 2025, the average came in at $0.20 (0.204), rising from $0.15 in January to $0.32 in December—an increase of roughly 115%. The annual high hit in December 2025 at $0.32, while the 2025 low appeared in August at $0.16 (the overall low was December 2024 at $0.10).
Month-to-month movement averaged $0.045, about 23% of the Colombia average—indicating meaningful relative swings. The largest single-month lift arrived in October (+$0.10 vs. September, +54%), followed by a sharp pullback in November (−$0.085, −29%), and a decisive rebound into December (+$0.118, +58%). The Q1 arc was a measured climb ($0.15 in January to $0.21 in April), Q2 softened (down to $0.19 in June), Q3 found its trough ($0.16 in August), and Q4 spiked (averaging $0.27 across October–December).
The pattern shows a gentle build through early Q1, a cooler Q2, and a soft Q3 where August marked the lowest 2025 CPC. Performance reaccelerated in Q4, a period that often tightens in the market. October opened the quarter with a step-change in costs, November briefly eased, and December set the annual high—suggesting elevated demand late in the year. The result was a choppy yet rising Q4 that closed the year at the peak.
Globally, CPCs averaged about $1.14 across the same period (2025 average: $1.13), with a relatively steady trend punctuated by a pronounced November peak ($1.32) and a September low ($1.07). Global month-to-month movement averaged $0.062—only about 5% of the global level—so the worldwide benchmark was less volatile in relative terms.
Colombia consistently priced far below the global market. Through 2025, Colombian CPCs ran at roughly 13%–29% of global levels—equivalently 71%–87% lower. The gap was widest in January (13% of global) and narrowest in December (29%), with a notable narrowing during Q4 as Colombia’s costs surged. While the global curve was mostly flat with a Q4 crest, Colombia’s line climbed materially across the year (+115% January to December), culminating in the December high.
In summary, Facebook Ads CPC trends for all industries in Colombia show low country-specific ad costs versus the global benchmark, a mid-year trough, and a pronounced Q4 lift that narrowed the gap with worldwide pricing. Understanding Facebook Ads cost-per-click benchmarks for all industries in Colombia helps frame country-level CPC trends within broader Facebook Ads benchmarks, and can be viewed alongside CPM analysis and CTR performance to compare ad costs and engagement to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Colombia, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Cyber Monday), December (Christmas), Mid‑year promotions around Independence Day (Jul 20) and Children's Day (Oct 13)
CPM and CPC might increase during long weekends and holidays like Independence Day due to heightened leisure media consumption. Major e‑commerce events could result in sharp spikes in retail competition. June holidays could disrupt typical ad pacing. Many holidays shifted to Mondays make weekend campaigns perform better.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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