Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Colombia’s Facebook Ads cost-per-click (CPC) spent 2025 firmly below the global benchmark while tracing a clear seasonal rhythm: steady through mid-year, a sharp lift in October, and a rapid reset into year-end and early Q1. Median CPCs for all industries in Colombia averaged about $0.19 across 2025, versus a global median near $1.13 — a consistently lower cost environment, with the narrowest gap in October and the widest at the beginning of the year. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Colombia compared to the global benchmark.
Colombia started 2025 at $0.15 CPC in January and ended December at $0.17, up roughly 11% year over year, before an extreme one-month trough to $0.015 in January 2026. Through 2025, CPCs averaged $0.191, ranging from a low of $0.15 (January) to a high of $0.288 (October). Month-to-month changes averaged $0.037, with the largest moves coming in Q4: a +55% jump from September ($0.186) to October ($0.288), then a -31% step-down into November ($0.198) and another -16% into December ($0.166).
The year’s rhythm was clear in smaller pulses as well. February rebounded +27% from January, March eased (-11%), April lifted (+22%), and May nudged higher (+5%). A mid-year cooling phase followed: June (-11%), July (-13%), and August (-3%) before a September pickup (+16%) set the stage for the October peak.
For all industries in Colombia, CPC trends were relatively contained through the first three quarters, with a notable Q4 surge that arrived early. October marked the local peak, one month ahead of the global spike. After October, CPCs quickly normalized into December. Early Q1 2026 opened with a sharp pullback, consistent with softer post-holiday demand patterns often seen in CPC analysis, though the magnitude in Colombia was pronounced.
Against the global Facebook Ads benchmarks, Colombia remained well below market throughout. In 2025:
Overall, Facebook Ads CPC benchmarks for all industries in Colombia show a low-cost environment versus global patterns, a contained mid-year range, an October cost spike, and a swift reversion into the holidays and early Q1. Understanding these country-specific ad costs and CPC trends helps situate Colombia’s industry ad performance within the broader global CPC landscape.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Colombia, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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Late November (Black Friday/Cyber Monday), December (Christmas), Mid‑year promotions around Independence Day (Jul 20) and Children's Day (Oct 13)
CPM and CPC might increase during long weekends and holidays like Independence Day due to heightened leisure media consumption. Major e‑commerce events could result in sharp spikes in retail competition. June holidays could disrupt typical ad pacing. Many holidays shifted to Mondays make weekend campaigns perform better.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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