Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Across all industries in Israel, Facebook Ads cost-per-click (CPC) ran markedly below the global benchmark, but with sharper month-to-month movement. Over the last 13 months, Israel’s CPC averaged about $0.56 versus a $1.13 global average—roughly half the worldwide level—while swinging through a deep late-summer trough and a pronounced November rebound. The period opens near $0.57 in December 2024 and closes at $0.48 in December 2025, a −16% slide that mirrors the global end-to-end decline.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Israel compared to the global benchmark.
Israel’s CPC trends tell a choppy, two-act story. After a steady Q1 build (January $0.61, February $0.62, March $0.65), costs eased in April ($0.57), lifted into May ($0.69), then slipped in June ($0.54). The back half was more dramatic: July remained elevated ($0.68), then CPC fell hard to an annual low in August ($0.32), stayed subdued in September–October ($0.45 and $0.35), surged to the year’s high in November ($0.73), and settled back to $0.48 in December.
Overall, H1 2025 (January–June) averaged $0.61, while H2 (July–December) averaged $0.50, an 18% drop—underscoring how much the late-summer/early-fall softness shaped the year.
The rhythm follows familiar patterns with sharper amplitudes. Early-year CPCs were firm and consistent, nudging higher through March. Late Q2 and July kept CPCs relatively elevated, before a pronounced reset in August and October. November brought a classic Q4 run-up, briefly restoring CPCs to the annual high before a December cooldown. In short: steady into spring, elevated mid-year, deep trough late summer, spike in November, and a softer year-end.
Relative to Facebook Ads benchmarks globally, Israel’s CPC was consistently below market:
While the global CPC trend moved within a tighter band most months and showed a standard Q4 lift (peaking at $1.30 in November), Israel’s country-specific ad costs saw deeper mid-year softness and a sharper late-year rebound. This made the Israel series distinctly “choppier” even as it stayed well under the worldwide level for all industries.
These Facebook Ads CPC trends for all industries in Israel highlight a market with structurally lower costs than the global benchmark, but with noticeably higher month-to-month swings—particularly around late summer and November. Understanding cost-per-click benchmarks and country-specific ad costs provides a clear basis for comparing industry ad performance in Israel to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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