Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Media advertisers in Israel saw a year defined by sharp swings and unusually low costs. Compared to the global benchmark, Israel’s Facebook Ads cost-per-click (CPC) ran consistently cheaper—about half of worldwide levels on average—yet moved with far greater intensity. The story arcs upward into late spring, hits a dramatic June trough, and then settles into a leaner, steadier Q3 with a modest lift into October. A few months came close to global parity, but most sat well below global CPCs. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Media in Israel compared to the global benchmark.
The period opens in November 2024 at a low $0.21, builds through winter, and culminates at a May 2025 high of $1.09 before plunging to just $0.08 in June. From there, CPC stabilizes in a tight band—$0.31 in July, $0.32 in August, $0.30 in September—ending at $0.34 in October. Across the twelve months, Media CPC in Israel averaged $0.52, with a range spanning roughly $1.01 between the May peak ($1.09) and the June low ($0.08). Month-to-month volatility averaged about $0.30, indicating sharper swings than typical for CPC trends.
By contrast, the global CPC benchmark averaged $1.14 over the same window and was far steadier, with an average monthly change of just $0.05. Globally, CPCs eased from $1.46 in November 2024 to $1.05 in October 2025—a gentle downward slope. Israel, meanwhile, rose from $0.21 to $0.34 over the period, marking a net increase of roughly 61% despite the midsummer collapse.
Q4 2024 was mixed: an initial low in November ($0.21) followed by a December lift ($0.73). Momentum strengthened in Q1 2025, with CPCs holding higher—$0.79 in January and $1.03 in February—before softening to $0.46 in March. Q2 brought the most drama: April pushed back up to $0.62, May reached the annual high at $1.09, and June fell to an exceptional low of $0.08. The market then found a calmer rhythm in Q3, with CPCs hovering around $0.30–$0.32 and a gentle uptick into October ($0.34). While global CPCs often firm in late Q4 and early Q2 as competition rises, Israel’s Media CPC pattern compressed that arc—peaking by late spring and clearing out aggressively in June.
Israel’s Media CPCs were below the global benchmark in every month of the period, averaging roughly 55% lower than worldwide levels. The gap narrowed notably in February (about 9% below global) and May (about 4% below), signaling near-parity moments. At its widest, the spread was stark: June CPCs in Israel were roughly 93% below global, with November also deeply discounted (about 85% lower). The global trend drifted gently downward (−28% from November to October), while Israel’s trendline was choppier and net positive (+61%). Volatility was the defining difference: Israel moved about six to seven times more per month than the global benchmark, underscoring more pronounced country-specific ad costs for Media.
In sum, Facebook Ads benchmarks for CPC in the Media industry in Israel show low average costs, near-parity peaks in late spring, and a pronounced mid-year trough followed by steadier late-year levels. Understanding CPC trends, alongside CPM analysis and CTR performance context, helps frame country-specific ad costs and benchmark Media industry ad performance in Israel against global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Media industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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