Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Nonprofit advertisers in Argentina ran far below the global market on Facebook Ads CPCs for most of the period, punctuated by a sharp mid‑year surge that briefly narrowed the gap before costs cooled again. The story is one of ultra‑low entry costs through late 2024, a step‑change in May–June 2025, and a reset into late Q3. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Nonprofit in Argentina compared to the global benchmark.
CPC for the Nonprofit industry in Argentina began at $0.03 in November 2024, was virtually unchanged in December ($0.03), then lifted modestly by March 2025 ($0.05). The inflection arrived in May 2025 with a spike to $0.40—the period high—followed by $0.33 in June and a step down to $0.16 in July. By September 2025, CPC had slid to $0.06. Across the seven observed months, CPC averaged $0.15 with a median of $0.06, ranging from a low of $0.03 (November 2024) to a high of $0.40 (May 2025).
Month‑to‑month movements were calm early, then abrupt: near‑flat from November to December (+0.1%), a moderate lift into March (+52%), and a dramatic rise into May (+736% versus March). The unwind was equally brisk: −18% from May to June, −52% into July, and −63% by September. Measured as average absolute change between points, volatility was roughly $0.12—sharper swings than the global benchmark.
Globally, CPCs were steadier. The worldwide Facebook Ads benchmark averaged about $1.15 over the period, from a high of $1.46 in November 2024 to a low of $1.04 in September 2025, with average month‑to‑month moves around $0.06.
Argentina’s Nonprofit CPCs were soft through late Q4 2024 and early Q1 2025, then climbed into early spring. The mid‑year stretch (May–June) marked the clear high‑water line before costs eased through Q3, landing close to early‑year levels by September. In contrast, the global pattern showed a typical Q4 peak, a glide lower into mid‑year, and a late‑year uptick.
Relative to the global benchmark, Argentina’s Nonprofit CPCs stayed well below market throughout. The average CPC in Argentina (~$0.15) was about 87% lower than the global average (~$1.15). Month by month, the gap varied:
While the global trend moved gradually (−29% from November 2024 to September 2025), Argentina’s path was choppier, rising from $0.03 to $0.06 (+84%) over the same span but doing so via a pronounced mid‑year spike.
In short, Facebook Ads CPC trends for the Nonprofit industry in Argentina show persistently low country‑specific ad costs with a brief mid‑year surge and faster swings than the global market. Understanding Facebook Ads benchmarks for cost‑per‑click in the Nonprofit sector in Argentina helps teams gauge industry ad performance and compare local CPC performance to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Nonprofit industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Argentina, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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December (Christmas period)
CPM might rise significantly during Carnival, Independence Day, and Christmas season. Retail and entertainment campaigns could require increased budgets.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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