Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Nonprofit CPCs in Argentina sat dramatically below the global benchmark throughout the period, but the year’s story wasn’t just low costs — it was the mid‑year surge. After ultra‑cheap clicks in Q1, costs spiked into late Q2, peaked in June, and then cooled through the back half of the year, landing back near December levels by October. Volatility was notably higher than the global pattern, with large month‑to‑month swings centered around the May–July window.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for the Nonprofit industry in Argentina compared to the global benchmark.
Across the months observed, Nonprofit CPCs in Argentina averaged $0.09, ranging from a low of roughly half a cent in January ($0.005) to a high of $0.33 in June. The period opened at $0.027 in December 2024 and ended at $0.018 in October 2025 — a 33% decline, though that endpoint masks a dramatic mid‑year climb and comedown.
Key movements:
Volatility averaged about $0.082 month to month across the observed points — more than double the global benchmark’s $0.035 average move over the same months. The absolute range in Argentina was $0.32, underscoring how concentrated the year’s cost pressure was around late Q2 and early Q3.
The rhythm was clear: very soft CPCs in early Q1, a steady firming into March, and then a pronounced lift from May through July — a mid‑year tightening that often aligns with broader auction intensity. After June’s peak, Nonprofit costs in Argentina retraced through August and were back near December levels by October, signaling a return to lower-cost inventory heading into Q4. The observed Q3 normalization and early‑Q4 softness contrasted sharply with the mid‑year spike.
Against the global Facebook Ads benchmarks, Argentina’s Nonprofit CPCs remained far below market throughout. Averaging $0.09 vs. a global $1.13 across the same months, Argentina ran about 92% cheaper on average. The gap fluctuated meaningfully:
The global trend moved steadily lower from December 2024 ($1.28) to a mid‑year trough around July ($1.07), then ticked up modestly by October ($1.10), a 14% decline from December to October. Argentina’s path was choppier, with a deeper mid‑year surge and larger month‑to‑month moves, even as the end point fell below the start.
For country-specific ad costs, the Facebook Ads CPC trends for the Nonprofit industry in Argentina show a market that is consistently cheaper than global levels yet notably more volatile, with a pronounced late‑Q2 spike. Understanding Facebook Ads cost-per-click benchmarks for Nonprofit in Argentina helps contextualize industry ad performance and compare CPC benchmarks to the global pattern.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Nonprofit industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Argentina, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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December (Christmas period)
CPM might rise significantly during Carnival, Independence Day, and Christmas season. Retail and entertainment campaigns could require increased budgets.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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