Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Nonprofit advertisers in Argentina saw Facebook Ads CPC trends that were exceptionally low by global standards, with a sharp mid‑year lift followed by a swift retreat into Q4. While the worldwide market hovered around the $1.10 mark for most of 2025, Argentina’s Nonprofit CPCs spent much of the year in the cents—and even fractions of a cent—before briefly climbing to a mid‑year peak. The rhythm reads as a surge-and-cool pattern: tiny CPCs in Q1, a steep run-up into June, then a steady compression through the back half of the year. Volatility was noticeable in percentage terms, though dollar movements stayed small.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Nonprofit in Argentina compared to the global benchmark.
Across the observed 2025 months, Argentina’s Nonprofit CPC averaged about $0.09, with a median of roughly $0.03—well below the global 2025 average of about $1.13. The series opened at $0.005 in January, rose modestly in February ($0.008) and March ($0.027), then accelerated in May ($0.169) and peaked in June at $0.327. From there, CPC fell to $0.156 in July, $0.058 in August, $0.018 in October, and ended December at $0.016.
The narrative is stark in proportional terms: from January to June, CPC climbed nearly 65x, then compressed by about 95% from June to December. The highest month was June ($0.33); the lowest was January (half a cent). Three of nine observed months sat above $0.10 (May–July), while four were below two cents (January, February, October, December). Average month‑to‑month absolute movement was approximately $0.08, nearly equal to the series average—indicating large relative swings even if the dollar amounts remained small.
Seasonally, 2025 began with extremely soft CPCs in Q1, a common pattern when auction pressure is lighter after the holiday peak. A steep ramp began in late spring, culminating in June, before costs cooled steadily through Q3 and into Q4. By October and December, CPCs returned to very low levels, closer to early‑year norms than to the mid‑year peak. While we do not observe April, September, or November in the Argentina series, the visible cadence suggests a mid‑year tightening followed by persistent easing as the year closed.
Globally, CPCs were relatively stable from January through October (~$1.10–$1.15), spiked in November (~$1.32), and then eased in December (~$1.05). That familiar Q4 bump contrasts with Argentina’s Nonprofit pattern, which, in the observed months, showed continued moderation into year‑end.
Argentina’s Nonprofit CPCs remained far below the global benchmark throughout 2025. On average, the gap was roughly 92% beneath global levels. At their narrowest, the gap stood near 85% below (May: $0.17 vs. ~$1.15 globally). At its widest, it exceeded 99% below (January: $0.005 vs. ~$1.12). Even at the local peak in June ($0.33), Argentina trailed the market by about 70% compared to the global ~$1.10.
Volatility differed in character: Argentina’s relative swings were large in percentage terms (average monthly change ~91% of its mean), while the global market moved more moderately (average monthly change ~5% of its mean), punctuated mainly by the November surge.
Taken together, these Facebook Ads benchmarks show CPC trends for Nonprofit advertisers in Argentina that are consistently below global costs, with a pronounced mid‑year spike and a reversion to very low CPCs into Q4. Understanding CPC performance and country‑specific ad costs for the Nonprofit industry in Argentina helps frame how industry ad performance aligns—or diverges—from the global pattern.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Nonprofit industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Argentina, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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December (Christmas period)
CPM might rise significantly during Carnival, Independence Day, and Christmas season. Retail and entertainment campaigns could require increased budgets.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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