Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Denmark’s Nonprofit CPC trends diverged sharply from the global benchmark over the observed period, marked by a post-holiday correction, a deep spring trough, and a modest late-summer rebuild. While the global market eased gradually from late 2024 into mid‑2025, Denmark’s country-specific ad costs swung more dramatically, with standout lows in April and a series of sub‑0.10 readings in early summer. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Nonprofit in Denmark compared to the global benchmark.
CPC for Denmark’s Nonprofit advertisers started high at 0.89 in November 2024, peaked at 0.93 in December, and then fell hard to 0.37 in January and 0.26 in February. March rebounded to 0.57 before collapsing to the period low of 0.03 in April. From there, CPC stayed unusually low—0.10 in May, 0.07 in June, 0.08 in July—ending at 0.12 in August.
Seasonality shows clearly. Q4 2024 was the most expensive window in Denmark (average 0.91), consistent with broader auction intensity late in the year. Q1 2025 cooled substantially to a 0.40 average, then Q2 troughed at just 0.07 on average, with the absolute bottom in April. A modest rebuild followed in Q3, averaging 0.10 across July–August.
Global CPC followed a more typical, smoother arc: elevated in Q4, softening through Q2, and stabilizing by late summer. The Denmark Nonprofit series mirrored the timing but exaggerated the amplitude—especially the Q2 collapse.
Against the global benchmark, Denmark’s Nonprofit CPC was consistently below market. The global average for the same months was 1.15, versus Denmark’s 0.34—about 70% lower on average. The gap narrowed to its smallest point in December (Denmark 28% below the global level) and widened most in April (97% below). From January onward, Denmark sat at least 50% below global CPCs every month, with the steepest differentials in Q2.
Trendwise, the global benchmark edged down a manageable 28% from November to August, while Denmark fell 86%, revealing a more volatile, steeper descent in country-specific ad costs. Global month-to-month moves averaged 0.06 points; Denmark’s averaged 0.19—over three times more volatile.
These Facebook Ads benchmarks show a pronounced divergence in CPC trends for the Nonprofit industry in Denmark versus the global market: a high-cost Q4, a sharp Q1 correction, an unusually deep Q2 trough, and a tentative late-summer recovery. Understanding CPC trends and country-specific ad costs for Nonprofit in Denmark helps marketers interpret industry ad performance relative to global Facebook Ads benchmarks.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Nonprofit industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Denmark, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Christmas & Boxing Day (late Dec), Easter holidays (groceries, travel, tourism), Mother's Day and Valentine's Day
CPM and CPC could rise during Easter period due to travel-related campaigns. Late December ad competition might intensify in retail and hospitality. Whit Weekend might reduce weekday competition. Strict retail closures on holidays could drop competition, but pre-holiday CPMs may escalate.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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