Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
February 2025 - February 2026
Detailed observation of presented data
Facebook Ads benchmarks for Nonprofit advertisers in Israel show a cost environment that is consistently below the global market, but with sharper month-to-month swings. CPC trends opened 2025 at $0.24 and finished the year at $0.12, with a spring spike and a long slide into a Q4 trough. The standout month was March, when costs briefly surged before resetting lower in April and trending down through year-end. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Nonprofit in Israel compared to the global benchmark.
Nonprofit CPC in Israel averaged $0.26 across 2025, ranging from a low of $0.12 in December to a high of $0.50 in March. The year begins at $0.24 in January, dips slightly in February ($0.22), then jumps to $0.50 in March before resetting to $0.16 in April—a rapid -68% reversal. A secondary peak arrives in May at $0.39, followed by a gradual cool-down through summer ($0.27–$0.32 June–September). The final quarter marks the cheapest stretch: October at $0.13, November $0.21, and December $0.12. From January to December, CPC fell -51%, and from the March high to the December low the gap was -76%.
Volatility was pronounced. The average absolute month-to-month move was $0.13, equivalent to roughly half the annual average—large swings for a low-cost market. The biggest shifts were March to April (-$0.34) and April to May (+$0.23), creating a whiplash effect in the spring before costs settled into a gentler decline.
The rhythm of the year is defined by a Q1 rise, a Q2 reset, a steadier Q3, and a soft Q4:
While global Facebook Ads benchmarks often reflect higher competition in Q4, Israel’s Nonprofit CPC trends moved the other way, softening into year-end rather than rising.
Against the global benchmark, Nonprofit CPC in Israel remained below market throughout the year. Israel averaged $0.26 versus $1.13 globally—about 77% lower. Monthly gaps were persistent:
Volatility differed as well. The global market’s average monthly move was roughly $0.06, about half the absolute swing seen in Israel. In percentage terms, that means Israel’s country-specific ad costs showed more dramatic momentum shifts despite their consistently lower base level.
Taken together, these Facebook Ads benchmarks highlight a low-cost but choppy CPC profile for the Nonprofit industry in Israel—well below the global average, with a spring surge and a pronounced Q4 easing. Understanding CPC trends for Nonprofit advertisers in Israel helps contextualize country-specific ad costs within the broader global pattern and complements broader CPM analysis and CTR performance comparisons.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Nonprofit industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
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