Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
New Zealand’s Nonprofit Facebook Ads CPC trends tell a compact, efficient story: clicks stayed inexpensive throughout 2025 and moved in short, sharp waves rather than long arcs. Against the global benchmark, New Zealand’s costs were consistently far lower, with a mid-year peak and two notable troughs in April and October. Volatility was tangible month to month, but the year still closed higher than it began.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Nonprofit in New Zealand compared to the global benchmark.
Across 2025, Nonprofit CPC in New Zealand averaged $0.20, ranging from a low of $0.08 in October to a high of $0.34 in July. The year opened at $0.18 in January and closed at $0.23 in December, a 29% lift from start to finish. The average month-to-month move was $0.08, underscoring a choppier cadence than a smooth seasonal slope.
Key beats in the year:
By magnitude, the biggest month-to-month increases appeared in April→May (+$0.12, +126%) and November→December (+$0.10, +77%). The sharpest declines were March→April (−$0.17, −65%) and August→September (−$0.16, −59%).
The rhythm favored a mid-year crest with soft shoulders. Q1 built gradual momentum; Q2 opened with an April trough before regaining pace into July’s high. Q3 cooled quickly after the peak, then Q4 carved a V-shape—October at the bottom, followed by a two-month recovery to finish the year near the annual average.
This cadence diverged from typical global patterns where CPCs often intensify into Q4. In New Zealand’s Nonprofit segment, the most pronounced pressure arrived earlier (July), while October delivered the lowest CPC of the year before a holiday-season rebound.
Relative to global Facebook Ads benchmarks, New Zealand’s Nonprofit CPCs were markedly below market all year. The global 2025 average landed at $1.13; New Zealand averaged $0.20—about 82% lower, or roughly one-sixth of global costs. The narrowest monthly gap came in July, when New Zealand’s $0.34 sat about 69% below the world’s $1.10. The widest gap appeared in October, at roughly 93% below the global $1.12.
Trend lines also differed. Globally, CPCs were steadier early, then surged to $1.32 in November before falling to $1.05 in December (a −6% slide from January to December). New Zealand, by contrast, ran choppier (+$0.08 average monthly swing vs. the global +$0.06) but finished higher than it started, supported by the late-year rebound.
In short, Facebook Ads benchmarks for CPC in the Nonprofit industry show New Zealand as a consistently low-cost outlier with mid-year peaks and Q4 recovery, and with more pronounced month-to-month movement than the global pattern. Understanding CPC trends and country-specific ad costs for Nonprofit in New Zealand helps contextualize industry ad performance against global CPC analysis and CTR performance norms.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Nonprofit industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting New Zealand, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November–early December (Black Friday/Cyber Monday), Christmas season (Boxing Day sales), Mid‑year promotions (Matariki in June), Back-to-school (late January/early February)
CPM and CPC might rise around Waitangi Day and ANZAC Day as public events increase media consumption. Matariki is new public holiday with growing awareness—advertising may see elevated competition. Late November–December Black Friday/Cyber Monday could drive ad costs significantly. Regional anniversary holidays may cause local inventory shifts.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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