Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Nonprofit CPC trends in the Philippines ran far below the global benchmark in 2025, delivering ultralow, sub-cent clicks most months with one conspicuous February spike. Across the year, Philippine CPCs averaged just $0.018 versus a $1.13 global median, a persistent 98% discount to worldwide Facebook Ads benchmarks. The pattern was generally soft with modest mid-year lifts, a brief October rebound, and a clear year-end trough in December. Volatility was concentrated around a single surge-and-correction in February; outside that, movements were small and tightly ranged.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Nonprofit in the Philippines compared to the global benchmark.
The year opened at $0.015 in January, vaulted to a short-lived high of $0.091 in February, and then reset to a low, narrow band for the rest of the year, finishing at $0.0057 in December. The year’s average was $0.0177; its low was December’s $0.0057, and its high was February’s $0.0915. From January to December, CPC declined 62%.
Month-to-month, the median absolute movement averaged $0.0178, but that headline is misleading without February: removing the February jump and subsequent correction, typical monthly shifts averaged just $0.0043, underscoring how contained the market was outside that episode. After settling near a $0.01 baseline in March–July (March $0.0106, June $0.0100, July $0.0087), CPCs lifted modestly in August ($0.0122), dipped in September ($0.0069), rebounded in October ($0.0147), eased in November ($0.0097), and hit the year’s floor in December ($0.0057).
The rhythm was asymmetric: a sharp spike early in Q1 and a gentle drift lower into year-end. Outside February, Nonprofit CPCs in the Philippines typically hovered between $0.006 and $0.016, with the softest readings late in Q4. This lines up with broader auction dynamics where competition rises in Q4, though here the effect appears as suppressed country-specific ad costs rather than inflation. The small October lift stands out as the only notable counter-move before the December low.
Against the global benchmark, the Philippines remained consistently below market. The Philippine Nonprofit average CPC of $0.0177 was about 98% lower than the global $1.13. The gap was narrowest in February, when the Philippines reached $0.091 versus $1.13 globally (about 92% below market), and widest in December at $0.0057 versus $1.05 (roughly 99.5% below).
Global CPCs were steadier: they ranged from $1.05 (December low) to $1.32 (November high), averaging $1.13, with a typical monthly movement of $0.059—about 5% of the level. By contrast, the Philippines’ average monthly movement was roughly equal to its own average, signaling much higher relative volatility despite tiny absolute values. Trend-wise, the global line rose modestly through midyear and spiked in November before dropping into December, while the Philippines’ trajectory was choppier overall (−61% from January to December).
Facebook Ads cost-per-click benchmarks for Nonprofit organizations in the Philippines show an exceptionally low-cost environment compared to worldwide industry ad performance, with CPC trends dominated by a single February surge and a soft Q4 finish. Understanding these country-specific ad costs helps frame Nonprofit CPC performance in the Philippines against the global benchmark.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Nonprofit industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Philippines, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late November (Black Friday/Cyber Monday), December (Christmas and Rizal Day), June–August (Independence Day and National Heroes Day), Chinese New Year (January) and Eid observances
CPM and CPC might rise around Chinese New Year, Eid, and Independence Day for food, gifts, and travel categories. Late November–December retail campaigns see strong competition and elevated CPMs. Long weekend holidays could reduce weekday ad inventory while weekend awareness campaigns benefit from higher media consumption.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app