Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Across the last 12 months, Facebook Ads cost-per-click (CPC) for the Nonprofit sector in Singapore sat well below the global benchmark, but moved with noticeably sharper swings. The year opened with elevated costs in January, then slid into a prolonged low-cost stretch through mid-year, with brief rebounds in late summer and early Q4 before ending near the lows. Volatility was the headline: big drops early in the year, quick rebounds from a very light April, and another late-year dip.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.
This analysis explores ad performance trends for Nonprofit in Singapore compared to the global benchmark.
Singapore Nonprofit CPC started at $0.55 in December 2024, spiked to its annual high of $0.86 in January 2025, then fell hard across Q1 and into April’s low of $0.03. From there, costs rebounded to $0.16 in May, eased to $0.09 in July, lifted to $0.19 in August, and finished the period at $0.05 in November. Across the 12-month window, CPC averaged $0.23, with eight of twelve months under $0.20 and four months clustered under $0.10.
Monthly moves were pronounced. The jump from December to January added $0.31; January to February reversed by −$0.62. April marked the sharpest step-down (−$0.24 vs. March), followed by a $0.13 rebound in May. On average, month-to-month volatility was 0.16 points, indicating frequent and sizable swings.
By contrast, the global benchmark was steadier: a 12-month average of $1.14, a low of $1.07 in September, and a peak of $1.32 in November. Global month-to-month volatility averaged 0.05 points.
The pattern in Singapore was a New Year peak, a Q1-to-April slide, and sustained low CPCs through mid-year. August brought a modest lift before easing again into November. This rhythm contrasts with the global cadence: a gentle softening from Q1 into late Q3 and a clear Q4 rise, with November marking the global high.
Looking at quarters, Singapore averaged roughly $0.45 in Q1, then cooled to $0.10–$0.12 across Q2–Q3, and hovered near $0.09 across October–November. The global curve was tighter: around $1.14 in Q1, $1.12 in Q2, $1.08 in Q3, and $1.21 across October–November.
Singapore’s Nonprofit CPC consistently underperformed the global benchmark. The average gap was about 80% below global levels ($0.23 vs. $1.14). The narrowest gap came in January, when Singapore costs were 24% below the global benchmark; the widest gap appeared in April (97% below), with November also extremely discounted (96% below). While the global trend rose steadily from January to November (+17%), Singapore moved the other way (−94% from January’s peak to November’s close) and was notably more volatile—over 3x the month-to-month movement of the global series. The full-year range tells a similar story: Singapore swung $0.83 from high to low, versus a $0.26 range globally.
Taken together, the Facebook Ads benchmarks show exceptionally low country-specific ad costs for CPC in the Nonprofit industry in Singapore, with larger month-to-month swings than the global pattern and persistent gaps below the worldwide average. Understanding CPC trends for Nonprofit advertisers in Singapore helps benchmark industry ad performance against global CPC analysis and broader Facebook Ads benchmarks.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Nonprofit industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Singapore, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late January (Chinese New Year), October–December (Deepavali, National Day promotions, Christmas), Mid-year retail events
CPM and CPC might rise during Chinese New Year and Deepavali for gifting, food, and apparel categories. Good Friday, Hari Raya, and Vesak Day long weekends could shift consumer behavior and spike media consumption. National Day promotions might elevate ad costs in entertainment and tourism. Singapore's small, affluent market means events can have noticeable retail impact.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app