Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
July 2025 - July 2026
Detailed observation of presented data
Nonprofit cost-per-clicks ran materially below the global benchmark across the 13-month window, with a clear rhythm of Q4 highs and a summer trough. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Nonprofit in All countries available compared to the global benchmark.
CPC for Nonprofit started at $0.36 in July 2025 and finished slightly lower at $0.356 in July 2026 — a modest decline of about 2.3% year-over-year. Across the period the median nonprofit CPC averaged roughly $0.44 per click, ranging from a low of $0.356 (July 2026) to a high of $0.520 (November 2025). The absolute range was about $0.16.
By contrast the global baseline averaged about $1.05 per click over the same months, so nonprofit CPCs ran roughly 58% below the overall market on average. Monthly gaps varied: at the narrowest point (January 2026) nonprofit CPCs were about 46% below global medians; at the widest (August 2025) they were roughly 66% below. That spread shows consistent under-market pricing, with occasional compression around winter fundraising activity.
Volatility in the nonprofit time series measured as average monthly absolute movement was about $0.056 (≈13% of the nonprofit mean). That contrasts with the baseline’s larger absolute month-to-month swings (~$0.097), although because the baseline average is higher those absolute swings translate to a smaller percent variance (~9%). In short, nonprofit CPCs moved less in dollar terms but were slightly bumpier in percent terms.
The sequence shows recurring seasonal beats: a stand-out spike into November 2025 (0.52) and elevated January 2026 (0.50), bookending a quieter December where CPCs eased but remained above midsummer levels. September and November were the strongest months for nonprofit CPCs, while July months (2025 and 2026) were the softest, the lowest single month appearing in July 2026. The data trace a familiar marketing cadence: stronger late‑year competition and fundraising-driven lifts, with calmer engagement through mid‑year.
Across every month the nonprofit cost-per-click line sat below the baseline. Relative gaps fluctuated between roughly 34% to 54% of baseline levels (nonprofit-to-global ratio), meaning nonprofit CPCs were commonly 46–66% lower than the broader market. The global baseline showed sharper absolute shocks—most notably a November peak and a pronounced drop into July 2026—while nonprofit movements were smaller in dollars but still exhibited pronounced month-to-month swings when viewed as a percentage.
Understanding Facebook Ads cost-per-click benchmarks for Nonprofit in All countries available helps advertisers evaluate industry ad performance, CPC trends, CPM analysis and country-specific ad costs against broad Facebook Ads benchmarks.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Nonprofit industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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