Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Nonprofit CPC in Spain ran well below the global benchmark and moved through a pronounced U‑shaped arc: elevated in late 2024, sliding to a summer trough, then rebounding sharply into October. Across the period, Spain’s median CPC averaged 0.42, versus 1.14 globally—roughly two‑thirds cheaper—yet with far sharper month‑to‑month swings. Standout moments included a deep low in July (0.16) and a strong October rebound (0.80) that narrowed the gap with the world average to its tightest point of the year.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Nonprofit in Spain compared to the global benchmark.
Spain’s Nonprofit CPC opened at 0.89 in November 2024 and closed at 0.80 in October 2025, a modest 9% net decline but with a dramatic path in between. The period high landed in November (0.89) and the low in July (0.16), marking a range of 0.73. The average across the 12 months was 0.42, with eight of those months at or below 0.35.
Key monthly movements shaped the narrative:
Measured as average absolute month‑over‑month change, volatility in Spain was 0.17 points—about four times the global benchmark’s 0.05—signaling choppier CPC trends throughout the year.
Seasonality showed clearly. Q4 2024 carried higher Nonprofit CPCs in Spain (Nov–Dec averaging 0.87), consistent with typical end‑of‑year auction pressure. CPC softened through Q1 (0.28 average) and stayed muted into early Q2, before a May rebound. The softest stretch arrived in Q3 (0.23 average), bottoming at 0.16 in July. October marked an early Q4 reset, lifting CPC back to 0.80 and compressing the gap with the global level.
These rhythms mirror broad platform dynamics: performance typically softens through Q4 as competition rises, with engagement and costs often recalibrating in early Q1 and mid‑year. While this report centers on CPC trends, these Facebook Ads benchmarks also align with broader CPM analysis and CTR performance context marketers commonly monitor.
Relative to the global benchmark, Spain’s Nonprofit CPC stayed below market every month. On average, Spain was about 63% lower (0.42 vs. 1.14). The gap was widest in July, when Spain trailed global by roughly 85% (0.16 vs. 1.07), and narrowest in October at about 24% below (0.80 vs. 1.05). Illustrative checkpoints:
While the global trend eased gradually across the year (−28% from November to October), Spain’s pattern was more volatile—diving into mid‑year before rebounding sharply—yet consistently below average.
Understanding Facebook Ads CPC benchmarks for the Nonprofit industry in Spain provides a clear view of country‑specific ad costs and how they compare to global CPC trends. This CPC analysis highlights how Spain’s Nonprofit sector underperformed global levels for most of the year while moving through pronounced seasonal swings, offering a grounded reference point alongside broader Facebook Ads benchmarks for industry ad performance.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Nonprofit industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Spain, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November–early December (Black Friday/Cyber Monday), Mid-August (summer promotions), December (Christmas & post-Christmas sales)
CPM and CPC might increase during Semana Santa (Holy Week) and May Day, particularly for travel and tourism campaigns. 'Puentes' (bridge days) could reduce weekday inventory while pre-holiday traffic boosts media consumption. Black Friday typically marks sharp rises in retail competition. Late December brings peak ad volumes and e‑commerce CPM spikes.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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