Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Nonprofit CPC trends in Spain ran well below the global Facebook Ads benchmarks in 2025, but the year was anything but quiet. The median cost per click averaged 0.30 across January–November, versus 1.14 for the global benchmark — a sizable discount — with pronounced swings: a spring lift in May, a soft summer, a September-October surge, and a sharp November reset. Volatility was high, with larger month-to-month moves than the global pattern and standout extremes in both directions.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Nonprofit in Spain compared to the global benchmark.
Spain’s Nonprofit CPC started at 0.34 in January and closed at 0.10 in November, a 70% decline across the period. The average sat at 0.30, with a low of 0.10 (November) and a high of 0.72 (October). The year’s pivotal movements were clear in the monthly median:
Across the 10 month-to-month intervals, the average absolute change was 0.18 points, indicating brisk swings around a low base. By comparison, the global benchmark moved just 0.04 points on average, underscoring how much more choppy Spain’s Nonprofit CPC pattern was.
The rhythm of the year showed familiar contours with local quirks. CPCs softened through Q1, a mild Q2 saw a pronounced May peak, and Q3 settled into a summer floor (0.16 in both July and August). Q4 brought the greatest drama: October reached the year’s high before a November low that set the trough for the period.
Globally, CPCs were steadier: most months clustered between 1.09 and 1.15 from January through October, followed by a typical Q4 lift — November rose to 1.32 before easing to 1.05 in December. Spain’s Nonprofit segment diverged in November, where CPCs fell even as the global market firmed.
Relative to the global benchmark, Spain’s Nonprofit CPCs remained below market all year, averaging 74% lower (0.30 vs. 1.14). The monthly gap narrowed and widened as follows:
Where the global trend was steady with a late-year lift, Spain’s line was more episodic: −7% through early spring, a May jolt, a summer lull, then two sharp surges (September and October) before a pronounced November reset.
In sum, Facebook Ads CPC benchmarks for the Nonprofit industry in Spain show low country-specific ad costs versus the global market, paired with higher volatility and pronounced monthly swings. Understanding these CPC trends helps frame Nonprofit industry ad performance in Spain against global patterns and seasonal pressures.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Nonprofit industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Spain, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November–early December (Black Friday/Cyber Monday), Mid-August (summer promotions), December (Christmas & post-Christmas sales)
CPM and CPC might increase during Semana Santa (Holy Week) and May Day, particularly for travel and tourism campaigns. 'Puentes' (bridge days) could reduce weekday inventory while pre-holiday traffic boosts media consumption. Black Friday typically marks sharp rises in retail competition. Late December brings peak ad volumes and e‑commerce CPM spikes.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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