Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
February 2025 - February 2026
Detailed observation of presented data
Nonprofit advertisers in the United Arab Emirates ran on a markedly lower-cost curve than the global market in 2025. Facebook Ads cost-per-click averaged just $0.17 in the UAE Nonprofit category versus roughly $1.14 worldwide, with long stretches of ultra-low CPCs through spring and summer, a brief lift in early fall, and an abrupt November trough. The pattern was choppy, with sharp month-to-month swings and standout inflection points in April, September–October, and November.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Nonprofit in the United Arab Emirates compared to the global benchmark.
The year opened at a relatively high $0.39 CPC in January, nearly matched again in March ($0.39). From there, UAE Nonprofit CPCs fell into an ultra-low regime across Q2: April hit a local floor at $0.03, with May ($0.06) and June ($0.04) staying compressed. A gradual rebuild emerged over the summer—July ($0.05) and August ($0.06)—before a sharp step-up in September ($0.26) and a near-hold in October ($0.26). November then collapsed to the year’s low at $0.01. Across January–November, the category averaged $0.17, ranging from $0.39 down to $0.01, and ending the period down 97% from January to November.
Volatility was pronounced: the average absolute month-to-month move was about $0.11, roughly two to three times the global benchmark’s average swing (~$0.04). The largest single drop came in April (−$0.36 vs. March), followed by a substantial pullback in November (−$0.25 vs. October). The most notable upward move occurred in September (+$0.20 vs. August), marking the clearest inflection from the spring/summer lows.
Q1 was the strongest stretch for the UAE Nonprofit category (average ~$0.35), followed by a deep compression through Q2 (average ~$0.04). Q3 began to rebuild, culminating in a September spike and a stable October. Q4 proved atypical: while the global market usually sees higher country-specific ad costs and CPCs in late Q4, this segment only briefly held its early-fall gains in October before falling sharply in November. The data thus shows a two-phase year—early strength, a prolonged low-cost midyear, and a short-lived autumn rebound.
Against the global Facebook Ads benchmarks, the United Arab Emirates’ Nonprofit CPC tracked well below market all year—typically 70–99% lower. The narrowest gap appeared in January and March (about 65–66% below global levels), when UAE CPCs reached their local peaks. Through April to August, CPCs ran 94–97% below the global benchmark. September and October reduced the gap somewhat (about 76–77% below), before November widened it to roughly 99% below the global average.
While the global CPC trend rose moderately from January to November (+18%, from ~$1.12 to ~$1.32), the UAE Nonprofit series declined steeply over the same period (−97%). The UAE line was also more volatile in relative terms, with larger month-to-month percentage changes and sharper reversals than the steadier global CPC trends. Globally, CPCs peaked in November and then cooled in December (~$1.05), softening further into January 2026 (~$0.85), consistent with typical post-holiday auction dynamics.
In short, Facebook Ads CPC trends for the Nonprofit industry in the United Arab Emirates were characterized by extremely low, volatile costs relative to the global benchmark—early-year strength, midyear compression, a brief September–October lift, and a November low. Understanding cost-per-click benchmarks for Nonprofit advertisers in the United Arab Emirates helps teams gauge industry ad performance and compare country-specific ad costs to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Nonprofit industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting United Arab Emirates, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Ramadan + Eid (Mar–Apr), End of November–December (UAE National Day, Christmas, New Year), Dubai Shopping Festival (mid-Dec through Jan)
CPMs may rise sharply during Ramadan and Eid, especially in e‑commerce, gifting, F&B, and beauty sectors. UAE National Day campaigns could lead to high local bidding activity in travel, banking, and luxury retail. Dubai Shopping Festival drives elevated CPMs from mid-December to mid-January. Islamic holidays shift each year, affecting year-over-year comparisons.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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