Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
The headline story is clear: Nonprofit CPCs in the United Arab Emirates ran far below the global Facebook Ads benchmarks and moved with sharper month-to-month swings. After a relatively elevated start in December 2024, costs fell hard into Q2 2025, found a low-cost floor through summer, briefly rebounded in early fall, and then compressed to near-zero by November. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Nonprofit in the United Arab Emirates compared to the global benchmark.
Across December 2024 to November 2025, CPC in the United Arab Emirates Nonprofit sector averaged $0.19, versus a $1.14 global average. The period opened at $0.48 in December 2024 and closed at just $0.01 in November 2025—an overall 97% decline. The high came at the start ($0.48 in December 2024), while the low landed in November 2025 ($0.01). Half the year (six of twelve months) printed sub-$0.10 CPCs.
The path wasn’t smooth. After a solid Q1 cadence—$0.39 in January, $0.26 in February, and $0.39 in March—costs collapsed in April to $0.03 and hovered in a narrow band through May–August ($0.04–$0.06). A brief resurgence lifted September and October to $0.26–$0.27 before a sharp pullback to $0.01 in November. Month-to-month volatility averaged $0.11, with standout swings in March→April (−$0.36), August→September (+$0.20), and October→November (−$0.25). By comparison, the global benchmark moved more moderately, with average monthly change of $0.05.
Range underscores the contrast: the United Arab Emirates spanned $0.01 to $0.48 (a $0.46 spread), while global CPCs ranged from $1.07 to $1.30 over the same months.
Seasonality expressed differently in the United Arab Emirates than in the global pattern. Q1 2025 was the local high-water mark (average $0.35), followed by a Q2 trough (average $0.04). Q3 showed a gradual climb (average $0.12), punctuated by a September lift, and Q4 split the difference—an October uptick followed by a dramatic November compression.
Globally, CPCs eased through mid-year (lowest in September at $1.07) and rose into Q4 (October at $1.10, November at $1.30), reflecting typical fourth-quarter competition. The United Arab Emirates Nonprofit trend briefly echoed that pattern with a fall rebound, but the November drop broke from the global rhythm.
Relative to the global benchmark, United Arab Emirates Nonprofit CPCs were consistently below market—on average 83% lower across the period. The narrowest gap appeared at the start: December 2024 sat 63% below global levels ($0.48 vs. $1.28). Through most of Q2–Q3, the gap widened to 95–97% below, briefly narrowing in September–October (around 76% below), before stretching to its widest in November—about 99% below the global $1.30.
Beyond price level, the United Arab Emirates also looked more volatile. Average monthly change of $0.11 was roughly double the global $0.05, with sharper spikes and dips even as absolute CPCs remained far cheaper than global country-specific ad costs for the Nonprofit industry.
Taken together, these CPC trends show that Facebook Ads benchmarks for the Nonprofit industry in the United Arab Emirates were markedly lower and more changeable than the global average, with a deep Q2 trough, a short-lived fall rebound, and an unusually soft November. Understanding cost-per-click benchmarks for Nonprofit advertisers in the United Arab Emirates helps frame country-specific ad costs against global industry ad performance and CTR/CPM-oriented analyses.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Nonprofit industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting United Arab Emirates, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Ramadan + Eid (Mar–Apr), End of November–December (UAE National Day, Christmas, New Year), Dubai Shopping Festival (mid-Dec through Jan)
CPMs may rise sharply during Ramadan and Eid, especially in e‑commerce, gifting, F&B, and beauty sectors. UAE National Day campaigns could lead to high local bidding activity in travel, banking, and luxury retail. Dubai Shopping Festival drives elevated CPMs from mid-December to mid-January. Islamic holidays shift each year, affecting year-over-year comparisons.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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