Compare CPC benchmarks by industry, region, and campaign type.
September 2025 - August 2026
Benchmark observations based on the selected data
Nonprofit cost-per-clicks ran materially below the global benchmark across the 13-month window, with a clear rhythm of Q4 highs and a summer trough. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Nonprofit in All countries available compared to the global benchmark.
CPC for Nonprofit started at $0.36 in July 2025 and finished slightly lower at $0.356 in July 2026 — a modest decline of about 2.3% year-over-year. Across the period the median nonprofit CPC averaged roughly $0.44 per click, ranging from a low of $0.356 (July 2026) to a high of $0.520 (November 2025). The absolute range was about $0.16.
By contrast the global baseline averaged about $1.05 per click over the same months, so nonprofit CPCs ran roughly 58% below the overall market on average. Monthly gaps varied: at the narrowest point (January 2026) nonprofit CPCs were about 46% below global medians; at the widest (August 2025) they were roughly 66% below. That spread shows consistent under-market pricing, with occasional compression around winter fundraising activity.
Volatility in the nonprofit time series measured as average monthly absolute movement was about $0.056 (≈13% of the nonprofit mean). That contrasts with the baseline’s larger absolute month-to-month swings (~$0.097), although because the baseline average is higher those absolute swings translate to a smaller percent variance (~9%). In short, nonprofit CPCs moved less in dollar terms but were slightly bumpier in percent terms.
The sequence shows recurring seasonal beats: a stand-out spike into November 2025 (0.52) and elevated January 2026 (0.50), bookending a quieter December where CPCs eased but remained above midsummer levels. September and November were the strongest months for nonprofit CPCs, while July months (2025 and 2026) were the softest, the lowest single month appearing in July 2026. The data trace a familiar marketing cadence: stronger late‑year competition and fundraising-driven lifts, with calmer engagement through mid‑year.
Across every month the nonprofit cost-per-click line sat below the baseline. Relative gaps fluctuated between roughly 34% to 54% of baseline levels (nonprofit-to-global ratio), meaning nonprofit CPCs were commonly 46–66% lower than the broader market. The global baseline showed sharper absolute shocks—most notably a November peak and a pronounced drop into July 2026—while nonprofit movements were smaller in dollars but still exhibited pronounced month-to-month swings when viewed as a percentage.
Understanding Facebook Ads cost-per-click benchmarks for Nonprofit in All countries available helps advertisers evaluate industry ad performance, CPC trends, CPM analysis and country-specific ad costs against broad Facebook Ads benchmarks.
Facebook advertising cost benchmarks
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Nonprofit industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPC values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
CPC varies by region, industry, and campaign objective. Use the filters to compare benchmarks that match your campaign. The US is one of the more expensive markets.
Audience targeting, industry competition, ad relevance score, and creative performance affect CPC. Low engagement or relevance can increase CPC.
CPC can increase with more competition in your target audience, seasonal trends such as holidays, lower ad relevance scores, or algorithm changes. Check whether your audience is too narrow or your creative is showing fatigue.
Mobile CPCs often run lower than desktop CPCs because there is more mobile inventory. Segment performance by placement to see where clicks come from.
For most businesses, conversion optimization produces better ROI than CPC alone. CPC optimization can suit awareness campaigns or content promotion when clicks are the goal.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher because of purchase intent and advertiser competition. Results also depend on the audience and creative.
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