Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Norway’s all-industry Facebook Ads CPC told a two‑act story: an unusually low end to 2024 followed by a volatile, stop‑start climb through 2025 that briefly spiked well above global costs before easing again. Across the 13‑month window, Norway averaged a CPC of 0.98, under the 1.15 global benchmark, yet with far sharper swings and standout peaks—most notably a July surge that more than doubled the global median. In short: below market on average, but far more erratic month to month.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Norway compared to the global benchmark.
Norway’s CPC started at 0.41 in November 2024, slipped to its period low of 0.37 in December, then lifted steadily into spring: 0.97 in February, 1.18 in March, and 1.35–1.44 across April–May. A June pullback (0.78) was followed by the year’s clear outlier—July at 2.27, the highest month in the series—before costs cooled to 0.95 in August and 0.77 in September. October ticked up to 1.15 and November 2025 closed at 0.67. From start to end, CPC rose 66%, but the path was choppy rather than linear.
By the numbers: Norway’s CPC averaged 0.98 with a range from 0.37 (Dec 2024) to 2.27 (Jul 2025), a spread of 1.90 points. Monthly volatility—the average absolute month‑over‑month move—was 0.47 points. The global series was steadier by comparison: an average of 1.15, a narrower range from 1.05 (Sep 2025) to 1.44 (Nov 2024), and a much smaller average monthly move of 0.06. In effect, Norway’s CPC spread was roughly 5x wider than the global benchmark, and month‑to‑month changes were about 8x larger.
Typical seasonal patterns appear in the global line: firmer CPCs into Q4, mild softening through Q1, and relatively stable levels in mid‑year. Norway diverged. Q4 2024 marked a trough (0.41 in November and 0.37 in December), contrasting with elevated global costs in the same period. Q1 2025 rebuilt momentum, averaging 0.85, before Q2 strengthened further to 1.19. Q3 was the most dramatic segment: an extreme July spike to 2.27, then a reset toward more moderate levels in August–September (0.95 and 0.77). Early Q4 2025 was mixed—October briefly matched the global pace (1.15), but November cooled to 0.67.
The rhythm is clear: low base, spring lift, midsummer spike, and an autumn normalization. The amplitude of those moves, rather than their direction, defines Norway’s CPC trends.
Relative positioning shifted throughout the period. Norway sat well below global benchmarks in late 2024 (−71% in December), approached parity in February (−15%), then moved modestly above in March–May (+3% to +28%). June dropped back below (−27%), July shot far above the market (+113%), August–September returned below (−13% to −26%), October edged above again (+6%), and November finished below (−47%). On average, Norway’s CPC was about 15% under the global level, but the gap was highly dynamic—narrowest near parity in March, widest negative in December 2024, and widest positive in July 2025.
Across quarters, Norway’s Q2 CPC slightly exceeded the global average (1.19 vs. 1.11), while Q3 was notably higher (1.33 vs. 1.07) due to July’s outsized peak. Q4 contrasted most: Norway was low in late 2024 versus a globally elevated Q4, and it remained below market in late 2025.
For performance marketers tracking Facebook Ads benchmarks, these CPC trends show Norway’s all‑industry, country‑specific ad costs running below the global average but with significantly higher volatility, highlighted by a midsummer spike and a softer late‑year finish. Understanding CPC trends for all industries in Norway helps benchmark industry ad performance and compare country‑level dynamics to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Norway, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late November (Black Friday/Singles Day), December (Christmas & post‑Christmas sales), Spring holiday period (April–May travel and tourism)
CPM and CPC could rise during Easter and Ascension when Norwegians travel or spend time on leisure. Constitution Day (May 17) is widely celebrated—media activity may increase and ad competition could intensify. Most public holidays result in shop closures; ad inventory may shrink during holidays. Pentecost weekend may reduce weekday competition.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app