Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Norway’s CPC trends over the past 12 months tell a story of dramatic swings against a relatively steady global market. From unusually low costs at the end of 2024 to a mid-2025 spike and late-summer pullback, the market moved in pronounced waves. By contrast, the global Facebook Ads benchmarks for CPC stayed tightly range-bound. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Norway compared to the global benchmark.
Norway’s CPC started at 0.41 in November 2024 and ended at 1.14 in October 2025, an overall lift of about 180%. The year’s low came in December 2024 at 0.37, while the high arrived in July 2025 at 2.27. Across the period, Norway’s CPC averaged 1.00, compared with a 1.14 global average.
The path between those endpoints was anything but smooth. After a soft Q4 2024 (0.41 in November, 0.37 in December), costs climbed through Q1 and spring: 0.39 in January to 0.97 in February, then to 1.18 in March and 1.35–1.44 in April–May. June retrenched to 0.78 before a sharp July surge to 2.27, followed by a fast cooldown: 0.95 in August and 0.77 in September, and a rebound to 1.14 in October. Month-to-month volatility averaged 0.47 points, roughly 10 times the global benchmark’s 0.05.
The cadence aligned with familiar seasonal pressures but with outsized moves. Q4 2024 was a trough for country-specific ad costs in Norway (0.37–0.41), while Q1 began a decisive climb, punctuated by a February step-change (+147% from January). Spring held elevated levels through May before a June reset. The market then spiked in July (the year’s high), eased sharply into late summer (August–September), and recovered into October. In short: a low base in late 2024, a spring build, a midsummer spike, and a fall stabilization.
Global CPC trends, by comparison, remained narrow and steady. The global series drifted from 1.46 in November 2024 to 1.05 in October 2025, with most months clustered between 1.04 and 1.14, and only modest month-to-month movement.
On average, Norway ran about 12% below the global CPC for the period (1.00 vs. 1.14). The monthly gap, however, swung widely:
At its widest, Norway was 72% below global CPCs (November 2024); at its strongest outperformance, Norway was 112% above global (July 2025).
Overall, the global benchmark rose and fell in a controlled band, while Norway’s all-industry CPC traced a choppier arc: pronounced lifts in spring and midsummer, sharp late-summer declines, and a measured Q4 rebound.
These Facebook Ads benchmarks highlight CPC trends for all industries in Norway that are more volatile than the global pattern, with notable divergences in late 2024 and mid-2025. Understanding CPC performance for all industries in Norway within the context of global industry ad performance and country-specific ad costs helps marketers interpret how local dynamics compare to broader market baselines.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Norway, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Singles Day), December (Christmas & post‑Christmas sales), Spring holiday period (April–May travel and tourism)
CPM and CPC could rise during Easter and Ascension when Norwegians travel or spend time on leisure. Constitution Day (May 17) is widely celebrated—media activity may increase and ad competition could intensify. Most public holidays result in shop closures; ad inventory may shrink during holidays. Pentecost weekend may reduce weekday competition.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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